What should you look for when choosing?
Start with the organic certification and your guests’ dietary requirements. Then compare the flavour, nutritional information and pack size of the varieties that suit your party menu.
| What to consider |
What to check when buying |
Who it matters to |
| Organic claim |
Look for the EU organic logo on the packaging. According to RVO, this logo indicates that the product complies with European rules for organic products. |
If I want to buy organic for the party, I want to be able to recognise it on the pack. For around 36% of consumers, checking for a certification mark would be the top purchasing priority. |
| Allergens and dietary preferences |
Read the ingredients and allergen information, including any ‘may contain’ statements. Don’t assume a product is vegan just because it’s called dark. |
If a guest has an allergy, I want to check the pack I’ve chosen before serving the sprinkles. For around 29% of consumers, checking allergen information would be the most important consideration. |
| Cocoa and sugars |
Compare the cocoa content and sugars per 100 g of the specific dark and extra-dark varieties. |
I want a chocolate flavour that suits the party menu, while still being able to compare the nutritional information. For around 21% of consumers, flavour and sugars per 100 g would come first. |
| Use and pack size |
Decide whether you’ll use the sprinkles on bread, in desserts or for decoration, then check the pack size. |
If I’m decorating cakes and desserts too, I want to know whether the pack I’ve chosen will be enough. For around 14% of consumers, versatility would be the main consideration. |
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Frequently asked questions
How can I identify organic chocolate sprinkles on the packaging?
Look for the EU organic logo, the green leaf. According to RVO, this logo indicates that the product meets European rules for organic products. Also check the other information on the pack before serving it to your guests.
Are organic dark chocolate sprinkles automatically vegan and dairy-free?
No. Organic or dark doesn’t necessarily mean that. The product information for the AH and Your Organic Nature varieties mentioned warns of milk or lactose; Your Organic Nature also lists possible traces of soya. Read the ingredients and ‘may contain’ information on the specific pack.
Which of these varieties lists more cocoa and fewer sugars?
According to the product information, the extra-dark De Rit/Chocoreale variety lists at least 50% cocoa and 50.0 g of sugars per 100 g. The dark Your Organic Nature variety lists 32% cocoa mass and 68 g of sugars per 100 g. This is only a comparison between these specific varieties, not a judgement on your guests’ flavour preferences.
How do I work out how many chocolate sprinkles I’ll need for a birthday?
Base the amount on the number of guests and whether you’ll use the sprinkles on bread, in desserts or for decoration. Check the size of the pack you choose and work out how much you’ll need for each use. The De Rit/Chocoreale and Your Organic Nature varieties mentioned come in 200 g and 225 g packs respectively.