Who is this relevant to?

Shoppers who prioritise organic certification

You only want to call your flakes organic for St Nicholas’ Eve if you can verify this for the pack you’ve chosen. Skal Biocontrole and the European Commission describe the EU organic logo as a way to identify organic products.

Families who need to check allergens

You’re looking for a topping for guests who need to avoid certain ingredients. Check the allergen information on the pack you buy: even dark chocolate flakes can contain milk.

Shoppers comparing flavour and product type

You want to choose a suitable treat, so you’re checking the product description, ingredients, cocoa content and packaging. Cocoa-flavoured compound flakes aren’t necessarily the same as chocolate flakes.

What should you look for when choosing?

Start by checking the organic status of the specific pack. Then look at the allergen information and product description before choosing your flakes.

What to consider What should you check? Who is this most important for?
Organic certification Check the organic claim and EU organic logo on the specific pack or in the accompanying product information. A cocoa certification mark alone does not prove that the flakes are organic. For an organic St Nicholas’ Eve, I want to see that these particular flakes are certified; around 42% of consumers prioritise verifiable organic certification.
Ingredients and allergens Read both the ingredients list and the ‘contains’ and ‘may contain’ statements on the current packaging. If guests need to avoid certain ingredients, I want to check the pack before choosing their flakes; around 33% of consumers prioritise checking ingredients and allergens.
Flavour and product type Compare the legal product description and ingredients: chocolate flakes and cocoa-flavoured compound flakes don’t automatically have the same composition. For the treat, I want to choose a flavour and type of flakes that suit my plans; flavour and product type are the deciding factors for around 25% of consumers.

Common mistakes

  • Mistaking a cocoa certification mark for organic certification

    PLUS lists Fairtrade cocoa for its dark chocolate flakes; De Ruijter and Kiekeboe list Rainforest Alliance certification for their cocoa. According to information from Skal Biocontrole and the European Commission, organic certification is separate from these schemes.

    Check the product’s own organic claim before choosing it as an organic option.

  • Assuming ‘dark’ means allergen-free

    According to PLUS product information, its dark chocolate flakes may contain milk and lactose. De Ruijter’s dark variety contains soya and may contain milk.

    Read the allergen statement on the pack you buy, including warnings about ingredients the product may contain.

  • Treating all types of flakes as equivalent

    PLUS states that its dark chocolate flakes contain at least 32% cocoa solids. PLUS describes Choca as cocoa-flavoured compound flakes with 7.5% low-fat cocoa powder; these claims describe products with different compositions.

    Check the product description and ingredients first when comparing the different types.

Brands and product ranges at a glance

De Ruijter

PLUS lists De Ruijter dark chocolate flakes as a bread topping, in a 200 g pack.

  • According to PLUS, this dark variety contains at least 32% cocoa solids, and the cocoa is Rainforest Alliance certified.
  • This cocoa claim does not prove that the flakes are organically certified. The variety contains soya and may contain milk.

PLUS

PLUS sells its own-brand dark chocolate flakes in a 300 g pack.

  • According to PLUS, this variety contains at least 32% cocoa solids and is made with Fairtrade cocoa.
  • Fairtrade cocoa does not prove that the flakes are organically certified. According to PLUS, the product may contain milk and lactose.

Choca

PLUS sells Choca flakes in a 200 g pack.

  • The PLUS product description makes clear that these are cocoa-flavoured compound flakes.
  • The ingredients include fully hydrogenated palm kernel fat and wheat starch; PLUS lists 7.5% low-fat cocoa powder. Don’t compare this product as if it were identical to dark chocolate flakes.

Kiekeboe

ALDI Netherlands lists Kiekeboe chocolate flakes in milk and dark varieties, in 300 g packs.

  • ALDI lists Rainforest Alliance certification for the cocoa.
  • That cocoa certification alone does not prove that the flakes you choose are organically certified.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I recognise organic flakes?

Check the organic claim for the specific product and look for the EU organic logo on the packaging or in the accompanying product information. Skal Biocontrole calls this the official EU logo for organic products. According to the European Commission, it is compulsory on most prepacked organic food produced in the EU.

Does Fairtrade or Rainforest Alliance mean that flakes are organic?

No. A cocoa claim of this kind does not, on its own, prove that the flakes are organically certified. Check the organic status of the whole product separately, even if it carries a cocoa certification mark.

Are dark chocolate flakes milk-free?

Not automatically. According to PLUS, its dark chocolate flakes may contain milk and lactose; De Ruijter Dark may contain milk and contains soya. Always check the allergen information on the packaging you buy.

How should I store chocolate flakes until St Nicholas’ Eve?

Store them in a cool, dry, dark place and reseal the pack after use. Follow any storage instructions on the pack you choose; the guidance mentioned is listed on the PLUS and De Ruijter product pages.