What should you look for when choosing?
Start by checking the organic status of the specific pack. Then look at the allergen information and product description before choosing your flakes.
| What to consider |
What should you check? |
Who is this most important for? |
| Organic certification |
Check the organic claim and EU organic logo on the specific pack or in the accompanying product information. A cocoa certification mark alone does not prove that the flakes are organic. |
For an organic St Nicholas’ Eve, I want to see that these particular flakes are certified; around 42% of consumers prioritise verifiable organic certification. |
| Ingredients and allergens |
Read both the ingredients list and the ‘contains’ and ‘may contain’ statements on the current packaging. |
If guests need to avoid certain ingredients, I want to check the pack before choosing their flakes; around 33% of consumers prioritise checking ingredients and allergens. |
| Flavour and product type |
Compare the legal product description and ingredients: chocolate flakes and cocoa-flavoured compound flakes don’t automatically have the same composition. |
For the treat, I want to choose a flavour and type of flakes that suit my plans; flavour and product type are the deciding factors for around 25% of consumers. |
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Frequently asked questions
How can I recognise organic flakes?
Check the organic claim for the specific product and look for the EU organic logo on the packaging or in the accompanying product information. Skal Biocontrole calls this the official EU logo for organic products. According to the European Commission, it is compulsory on most prepacked organic food produced in the EU.
Does Fairtrade or Rainforest Alliance mean that flakes are organic?
No. A cocoa claim of this kind does not, on its own, prove that the flakes are organically certified. Check the organic status of the whole product separately, even if it carries a cocoa certification mark.
Are dark chocolate flakes milk-free?
Not automatically. According to PLUS, its dark chocolate flakes may contain milk and lactose; De Ruijter Dark may contain milk and contains soya. Always check the allergen information on the packaging you buy.
How should I store chocolate flakes until St Nicholas’ Eve?
Store them in a cool, dry, dark place and reseal the pack after use. Follow any storage instructions on the pack you choose; the guidance mentioned is listed on the PLUS and De Ruijter product pages.