Who is this choice relevant to?

Shoppers who put organic first

You want verifiably organic chocolate for your Easter brunch and are happy to shave it yourself if you can’t find suitable certified flakes.

Brunch hosts looking for ready-to-sprinkle toppings

You want to serve chocolate flakes on bread, croissants or crispbread, and compare the flavour, ingredients and pack size.

Hosts planning a table with allergens in mind

You’re serving several guests and check the ingredients and warnings on each pack, including those about milk and soya.

What should you look for when choosing?

Shaving organic chocolate

Choose this if: verifiable organic certification matters more to you than ready-made flakes.

The trade-off: you’ll need to shave or grate the chocolate yourself; the result isn’t the same product as packaged chocolate flakes.

Ready-made chocolate flakes

Choose this if: you want a ready-to-sprinkle bread topping and organic certification isn’t essential.

The trade-off: a Rainforest Alliance or Fairtrade label on conventional flakes doesn’t prove that the product is organically certified.

What to consider What to check when buying Who is this important to?
Organic certification Check the pack for the EU organic logo, inspection code and agricultural origin. According to the European Commission, the logo may only appear on certified organic products. If you want to serve organic food, you need to be able to verify that claim on the exact product, even if you have to shave the chocolate yourself. For around 50% of consumers, this certification is the top priority.
Format and ease of serving Decide whether you want ready-to-sprinkle flakes for bread or shaved chocolate as a topping; then compare the flavour and pack size. If you want to sprinkle flakes straight onto bread or crispbread during brunch, without preparing a bar first, this format is a priority. Around 33% of consumers give it top priority.
Ingredients and allergens For the exact variant, read both the ingredients list and any ‘may contain’ warnings. If you’re serving guests, you’ll want to know which ingredients and allergens are listed on the product packaging before choosing. For around 17% of consumers, this is their main priority.

Common mistakes

  • Confusing a sustainability logo with an organic certification mark

    Rainforest Alliance and Fairtrade are not the same as organic certification for the finished product. So a label like this on chocolate flakes doesn’t, on its own, tell you whether they’re organic.

    If organic certification is essential, check the EU organic logo, inspection code and agricultural origin on the product you’re buying.

  • Assuming ‘dark’ means dairy-free

    According to Jumbo, Jumbo Chocolade Vlokken Puur may contain milk. Albert Heijn’s product information for De Ruijter Chocoladevlokken melk lists milk, lactose and soya.

    For every guest, check the ingredients and any ‘may contain’ warnings on the exact pack; don’t rely on the flavour name alone.

  • Relying on an old Easter page for a current product choice

    An Albert Heijn product page for organic milk chocolate Easter eggs states that the item is no longer in the range. This doesn’t confirm what you can buy for your next brunch.

    For seasonal products, check current availability, packaging and best-before date before planning to serve them at brunch.

Brands to consider

Jumbo

Jumbo lists its own chocolate flakes in dark and milk varieties; the dark version described comes in a 300 g pack for use as a bread topping.

  • The product information for the dark variety lists its ingredients, nutritional values and at least 35% cocoa solids.
  • According to Jumbo, the dark variety may contain milk. Its Rainforest Alliance label for cocoa doesn’t replace a check for organic certification.

De Ruijter

De Ruijter offers chocolate flakes in several varieties; the milk variety described by Albert Heijn comes in a 300 g pack.

  • The product information describes the milk flakes as a bread topping or garnish and states that the cocoa is Rainforest Alliance certified.
  • Albert Heijn lists milk, lactose and soya for this milk variety. Check organic certification separately if it’s a requirement for you.

PLUS

PLUS lists its own-brand dark chocolate flakes in a 300 g pack, as well as flakes from other brands.

  • The listing for its own-brand dark variety mentions Fairtrade.
  • Fairtrade alone doesn’t prove that the flakes are organically certified; check the exact pack if organic certification is a must.

Kiekeboe (ALDI)

ALDI describes Kiekeboe chocolate flakes in milk and dark varieties, in 300 g packs.

  • ALDI states that these flakes are Rainforest Alliance certified.
  • If you want to buy organic, this label is no substitute for the EU organic logo and its accompanying details.

Chocolatemakers

Chocolatemakers is an option if you want to use organic chocolate to shave or grate your own topping.

  • Ekoplaza describes organic chocolate products from this brand; check the certification details on the pack you choose.
  • The products described aren’t ready-made chocolate flakes, so you’ll need to prepare them yourself before serving.

Products on Joybuy

Related products coming soon.

Frequently asked questions

How can I recognise organically certified chocolate flakes?

Check the pack for the EU organic logo, the inspection body’s code and the agricultural origin statement. According to the European Commission, the logo may only be used on products certified as organic, so check the exact pack you’re buying.

Are Rainforest Alliance and Fairtrade the same as organic?

No, these labels don’t, on their own, prove that chocolate flakes are organically certified. If you want to buy organic, check the organic labels and related details on the packaging.

Can I serve dark chocolate flakes to someone who needs to avoid milk?

Don’t rely on the word ‘dark’ alone: check the exact pack before serving the flakes. Jumbo states that its dark flakes described here may contain milk; ingredients and warnings can vary between products.

What can I use if I can’t find suitable organic chocolate flakes?

Shortly before serving, you can shave or grate an organically certified chocolate bar, after checking its ingredients and allergens for your guests. This gives you a topping, not a ready-made pack of chocolate flakes.

How should I store chocolate flakes for Easter brunch?

Follow the storage instructions on the packaging you’re using. The Jumbo dark flakes and De Ruijter milk flakes described here both say to store in a cool, dry place; seal an opened pack tightly.