People with coeliac disease who also want organic products
You’re looking for chocolate breakfast cereal where you can check both the gluten-free claim and the organic designation on the exact product. Compare taste and nutritional value afterwards.
Who are these options relevant to?
Label-checkers comparing chocolate muesli
You want chocolate and a crunchy texture, but first check which grains and allergens the muesli contains. An organic designation alone says nothing about gluten.
People looking at specialist retailers
You’re also exploring ranges of gluten-free breakfast cereals. For every product you find, check again whether that particular variant is labelled both gluten-free and organic.
What should you look for when choosing?
When choosing chocolate breakfast cereal for someone with coeliac disease, check the gluten-free claim first, followed by the organic designation. You can then use nutritional value and taste to compare products that meet both requirements.
| What to look for | What to check before buying | Most relevant to |
|---|---|---|
| Gluten-free claim | Look for an explicit ‘gluten-free’ claim and check the ingredients and highlighted allergens on the current pack. Under Commission Implementing Regulation (EU) No 828/2014, the EU ‘gluten-free’ claim applies to food containing no more than 20 mg of gluten per kg. | When buying for someone with coeliac disease, I don’t want to rely on the organic designation for information about gluten. Around 50% of consumers prioritise checking that a product is gluten-free. |
| Organic designation | Check the EU organic logo, the code number of the control body and the indication of the origin of the agricultural raw materials on the pack. | I want the organic status of this exact variant to be clear too. For around 30% of consumers, checking this is the top priority, alongside the essential gluten-free check for coeliac disease. |
| Nutritional value and taste | Compare sugars and fibre per 100 g, and read the ingredients if the chocolate flavour is a deciding factor. | Once both claims check out, I want to know how the products differ in their composition. For around 20% of consumers, nutritional value or taste is what decides between these options. |
Common mistakes
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Assuming organic means gluten-free
Organic production does not rule out grains that contain gluten. Jumbo lists ingredients including wheat, barley and gluten in its Organic Crunchy Muesli with Dark Chocolate.
If you have coeliac disease, look for an explicit gluten-free claim first; check the organic designation separately.
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Relying only on a product page you viewed earlier
Ingredients and allergen information can change. So the information you read online previously may not match the pack you buy.
Every time you buy it, check the gluten-free claim, ingredients and allergens on the current packaging.
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Not comparing products once you’ve checked both claims
Gluten-free and organic claims do not tell you about nutritional value. Albert Heijn lists 24 g of sugars and 3.5 g of fibre per 100 g for Freee Chocolate Stars.
Compare sugars and fibre per 100 g across products that first meet both of your requirements.
Brands to consider
Freee (Doves Farm)
Freee Chocolate Stars is a specific product worth looking at if you’re seeking both an organic and a gluten-free designation.
- Albert Heijn lists this product as organic and gluten-free, and its ingredients include organic maize and rice flour.
- These claims apply to Chocolate Stars. Check them again for other Freee variants and on the pack you buy.
Schär
Schär features Choco Balls in its range of gluten-free breakfast cereals.
- The range is a useful place to start if a gluten-free chocolate flavour is your priority.
- If you also want to buy organic, check the organic designation on the packaging of your chosen variant separately.
Jumbo
Jumbo Organic Crunchy Muesli with Dark Chocolate shows why an organic designation is no substitute for a gluten-free claim.
- The product information lists the relevant grains and allergens, so you can assess this variant specifically.
- For this muesli, Jumbo lists ingredients including oats, wheat, barley and gluten; do not choose it as a gluten-free option if you have coeliac disease.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
Is organic chocolate breakfast cereal automatically gluten-free?
No. The organic designation and the gluten-free claim refer to different qualities. Jumbo lists wheat, barley and gluten in its organic crunchy muesli with dark chocolate, so if you have coeliac disease, always check the gluten-free claim on the exact product.
What does ‘gluten-free’ mean on a pack?
Under Commission Implementing Regulation (EU) No 828/2014, food labelled ‘gluten-free’ in the EU must contain no more than 20 mg of gluten per kg of product. Oats in products with this claim must also meet requirements for production, preparation or processing to avoid gluten contamination.
How can I recognise the organic designation on the pack?
Look for the EU organic logo, the code number of the control body and the indication of the origin of the agricultural raw materials. According to the European Commission, the logo may only be used under the conditions for certified organic products; it says nothing about the presence of gluten.
Can I rely on the ingredients listed on an online product page?
Use a product page to browse your options in advance, but check the packaging of the product you buy. Ingredients, nutritional values and allergen information can change, so check the gluten-free claim and ingredients again in particular.