Who might find this choice relevant?

If you often eat chocolate breakfast cereal

You want to choose an organic option, so you compare the ingredients, sugars and fibre per 100 g rather than just looking at the front of the pack.

If you shop online and need to check for allergens

Before paying, you want to check which cereals and other allergens a product contains or may contain. Once it arrives, check the packaging again.

If you’re mainly looking for a crunchy chocolate breakfast

You choose based on taste and texture, perhaps muesli or chocolate balls with milk or yoghurt, but don’t assume that organic also means lower in sugars.

What should you look for when choosing?

Start by checking the organic label, then compare the nutritional information and allergen details for the specific variant. Just before paying, check whether the product can be ordered to your address.

What to consider What to check before buying Who it matters to
Organic label Look for the EU organic logo on the packaging and check the details given for the inspection body and country of origin. If I specifically want to buy organic, I want to be able to recognise and check the label on the product. For around 25% of consumers, this would be the main reason to buy.
Sugars, fibre and grains Compare sugars and fibre per 100 g, and check which grains are listed in the ingredients. The Netherlands Nutrition Centre recommends comparing the nutritional values of products on the same basis. If I eat a breakfast cereal often, I want to know how the nutritional values differ between variants. For around 31% of consumers, this comparison would come first.
Allergens Check both the ingredients and any warnings about the possible presence of allergens, online and on the packaging you receive. If I need to avoid certain ingredients, allergen information determines my choice. For around 19% of consumers, this would be the top priority.
Online availability Check the current order status, pack size and delivery options for your address. I want to know whether I can add the variant I want to my shopping, rather than just seeing it in a search result. For around 25% of consumers, availability would be the deciding factor.

Common mistakes

  • Assuming organic means low in sugars

    The organic chocolate breakfast cereals listed on the Jumbo, Albert Heijn and Ekoplaza product pages have varying amounts of sugars per 100 g. The organic label doesn’t tell you which nutritional profile best suits your preferences.

    Compare the nutritional information per 100 g and check the ingredients too, rather than relying on a claim on the front of the pack.

  • Guessing the allergens from the product name

    A name such as organic chocolate muesli doesn’t tell you exactly which grains or nuts it contains, or which other allergens may be present. The Netherlands Nutrition Centre says that checking the label is important if you have a food allergy.

    Read the allergen information on the current product page, then check the packaging of the variant you receive.

  • Assuming an old product listing means it’s still available to order

    A product page may remain online after a variant has been removed from the online range. Jumbo noted this on the product page for Zonnatura Organic Crunchy Muesli Pure Chocolate.

    Just before paying, check that the exact variant you want is available to order and see which pack size is on offer.

Brands and product ranges to explore

The details below relate to the products mentioned, not a brand’s full range. Always check the latest information for the specific variant before buying.

Jumbo

Jumbo Organic Crunchy Muesli Pure Chocolate is a listed 350 g variant.

  • The Jumbo product page lists 6,6 g of sugars and 11,3 g of fibre per 100 g.
  • The variant contains barley, oats and wheat, and may also contain nuts, milk, peanuts and soya.

AH Biologisch

The crunchy chocolate & hazelnut muesli is a listed organic variant weighing 350 g.

  • Albert Heijn describes this muesli as 100% wholegrain and lists 6,7 g of fibre and 11 g of sugars per 100 g.
  • Hazelnut is an ingredient; milk, soya and other nuts may also be present. Albert Heijn notes that product information can change.

Zonnatura

Zonnatura Organic Crunchy Muesli Pure Chocolate is a 375 g chocolate muesli.

  • The Jumbo product page lists 7,7 g of sugars and 12 g of fibre per 100 g.
  • Jumbo listed this variant as no longer part of its online range. Check its current order status if this is the product you’re looking for.

Allos

Crunchy amaranth choco is an oat muesli with dark chocolate, amaranth and linseed, listed by Ekoplaza.

  • The Ekoplaza product page lists 8% dark chocolate, 17 g of sugars and 6,7 g of fibre per 100 g.
  • The product contains gluten and may contain milk, nuts, sesame and soya.

Mjam

Choco balls are organic, crunchy corn balls with cocoa and chocolate, listed by Ekoplaza.

  • The product page lists 18 g of sugars and 5,1 g of fibre per 100 g, so you can compare this variant with muesli on the same basis.
  • Don’t choose based on the crunchy texture alone if you’re mainly comparing the amount of sugars or fibre.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I identify organic chocolate breakfast cereal?

Look for the EU organic logo on the packaging and check the details given for the inspection body and country of origin. According to the European Commission, the logo may only be used on products made with at least 95% organic ingredients; it says nothing about the amount of sugars or the presence of allergens.

Is organic chocolate breakfast cereal automatically low in sugars?

No. Organic status and the amount of sugars are separate product characteristics. The listed variants from Jumbo, Albert Heijn and Ekoplaza differ in this respect, so compare the nutritional information per 100 g and check the ingredients list too.

What should I check for allergens when ordering online?

Before ordering, check the ingredients and any warnings about the possible presence of allergens. Check the packaging again once your order arrives. The products discussed may contain, or carry warnings for, gluten-containing cereals, nuts, milk or soya; don’t rely on the general ‘organic’ label.

Can I rely on product information I saved earlier?

Use it as a starting point, but check the current product page and the packaging you receive. Albert Heijn says that ingredients, nutritional values and information about dietary requirements and allergens can change. When paying, also check that the variant you want is available to order.