Shoppers who want to check organic credentials
You want to be able to check the packaging to see whether a chocolate biscuit is certified organic, rather than relying on the brand name or product title.
Who should pay attention to these differences?
Fans of a chocolate coating
You’re looking for a biscuit coated in chocolate and want to distinguish it from a cookie with chocolate chunks. The stated percentage of chocolate and the allergen information can help you compare different options.
Shoppers looking for plant-based biscuits
You’re looking for an organic vegan cookie and are happy with chocolate chunks, as long as it’s clear that this isn’t the same as a chocolate-coated biscuit.
What should you look for when choosing?
When buying chocolate biscuits and looking for organic options, certification, the type of chocolate and the ingredients are separate considerations: one doesn’t confirm the others.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Organic certification | Look for the EU organic logo, the control body code and the origin statement on the packaging. According to the European Commission, the logo may only appear on certified organic products. | I want to check that my biscuits are organic, rather than relying on a product name. This is the top priority for around 44% of consumers. |
| Chocolate coating or chunks | Check whether the description refers to a chocolate-coated biscuit or a cookie with chocolate chunks. Then compare the stated chocolate percentage with other products of the same type. | If I want a biscuit with a chocolate coating, chunks in a cookie aren’t a substitute; around 33% of consumers give this product type top priority. |
| Plant-based ingredients and allergens | Check the ingredients, clearly declared allergens and any ‘may contain’ warnings on the specific pack, even for an organic or vegan product. | If you eat a plant-based diet or need to avoid certain allergens, you’ll want to know what’s in the product before deciding which type to choose. This matters most to around 23% of consumers. |
Common mistakes
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Assuming ‘chocolate’ or ‘dark’ means organic
A biscuit can have a generous chocolate coating without being certified organic. Conversely, an organic biscuit may only contain chocolate chunks.
Check the organic label first, then decide whether you want a chocolate-coated biscuit or a cookie with chunks.
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Assuming ‘organic’ or ‘vegan’ means allergen-free
Jumbo’s description of Bio+ chocolate biscuits lists milk and wheat. According to the product information, BioToday chocolate chunk cookies may contain nuts and soya.
For the pack you choose, check both the ingredients and allergens, as well as any warnings about traces.
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Assuming an older product page means it’s still available
A product description can still be useful for comparing ingredients and product types, even if that biscuit is no longer listed in the online range.
Before buying, check current availability and compare the information again with the packaging of the product you choose.
Brands and product ranges to consider
Bio+
The Fair Chocolate Biscuits described by Jumbo are an example of an organic butter biscuit with dark chocolate.
- For this variety, Jumbo listed organic ingredients, the control code NL-BIO-01 and 29% dark chocolate.
- This variety contains milk and wheat. The relevant online listing said the product was no longer in the range.
BioToday
BioToday is worth considering if you’re looking for organic vegan cookies with chocolate chunks, rather than a biscuit covered in a full layer of chocolate.
- BioToday describes its cookies as organic and vegan. The chocolate chunk variety described by Jumbo listed 12% chocolate.
- Chocolate chunks don’t mean the biscuit is coated. The variety described may contain nuts and soya, and was no longer in Jumbo’s online range.
Farm Brothers
The Choco Chip Bio Cookies described by Albert Heijn are an example of organic vegan cookies with chocolate chunks.
- The pack described contains six cookies; Albert Heijn listed 8% chocolate for this variety.
- A chocolate chip cookie isn’t the same as a confirmed chocolate-coated biscuit. The product information warned that it may contain traces of milk, egg, soya and nuts, among other allergens.
Related Joybuy products
Related products coming soon.
Frequently asked questions
How can I tell whether a chocolate biscuit is organic?
Check the EU organic logo, the control body code and the origin statement on the packaging. The European Commission says the logo may only appear on certified organic products; a biscuit’s name alone isn’t proof.
Is a biscuit with a thick chocolate coating organic too?
Not necessarily: a chocolate coating and organic certification are separate features. Jumbo describes its Chocolade Biscuits Puur as biscuits with 63% chocolate. If organic certification is a must-have for you, check the organic label separately.
Are organic chocolate biscuits automatically vegan or allergen-free?
No. The Bio+ Fair Chocolate Biscuits described by Jumbo contain milk and wheat, while the BioToday chocolate chunk cookies described as vegan may contain nuts and soya. So check the ingredients and allergen information on the pack you’re buying.
How should I store chocolate biscuits after opening?
Follow the storage advice on the packaging of your biscuits. For its Chocolade Biscuits Puur, Jumbo recommends storing them in a cool, dry place and sealing the pack well after opening.