Who are these flakes for?

Anyone who prepares breakfast in advance

You want to prepare a bowl of breakfast or overnight oats before setting off, and be able to check on the pack whether the flakes are organically certified.

Travellers with hand luggage only

You’re looking for dry flakes to take with you, and will pack milk, yoghurt or other liquid additions separately.

Anyone who makes their own muesli

You want to combine flakes with ingredients such as fruit, nuts or seeds, and choose the type of grain to suit your ingredients and how you plan to prepare them.

What should you look for when choosing?

For breakfast near Schiphol, start by choosing the right type of cereal flake and checking its organic labelling. Then decide how you’ll pack and prepare the flakes.

What to consider What to check when buying Who it matters to
Organic certification Check the EU organic logo, the code of the control body and the indication of the agricultural ingredients’ origin on the pack you choose. The European Commission describes these labels for prepacked organic food from the EU. If organic certification is my main reason for buying these flakes, I want to be able to check the label on the exact variant I’m buying. For around 42% of consumers, this check comes first.
Taking them in your hand luggage Keep dry flakes separate from liquid additions. Schiphol limits liquids in hand luggage to 100 ml per container. If you’re travelling with hand luggage only, you’ll want to pack the flakes without treating milk or yoghurt as part of the same item. For around 33% of consumers, this convenience when travelling matters most.
Type of grain and preparation Choose flakes to suit the way you plan to prepare them, and read the ingredients and allergen information on the pack. If I’m mixing my own muesli or want to make porridge later, the way I plan to prepare it will determine which type of flakes I’m looking for. Around 25% of consumers give this the most consideration.

Common mistakes

  • Confusing chocolate sprinkles with cereal flakes

    Jumbo also uses the word ‘flakes’ for chocolate sprinkles for bread. These are a different type of product from the cereal flakes you’re looking for as a base for muesli or porridge.

    So check the product category first, then choose the type of grain you want.

  • Relying on the word ‘organic’ in an online product title

    A product title doesn’t show all the labelling on the pack of the variant you’ve chosen.

    For prepacked organic food from the EU, check the EU organic logo, the code of the control body and the origin indication on the pack, as described by the European Commission.

  • Packing your entire breakfast as a dry product

    The flakes are dry, but milk, yoghurt and similar additions may be subject to the hand-luggage rules for liquids.

    Pack the flakes separately and bear in mind Schiphol’s limit of 100 ml per container for liquid additions.

  • Choosing based only on the name of the grain

    An organic label doesn’t tell you which ingredients or allergens are in the specific flakes you’re buying.

    Read the ingredients list and allergen information on the pack before choosing a type of grain.

Relevant brands to consider

Jumbo

Jumbo lists organic wholegrain oat and spelt flakes, as well as a separate range of chocolate sprinkles.

  • Jumbo describes its oat flakes as having no added ingredients, and recommends its spelt flakes for homemade muesli or baking.
  • Check the organic labels and allergen information on the pack of the variant you choose.

Smaakt

Smaakt lists organic barley, four-grain and quinoa flakes.

  • For its quinoa flakes, Jumbo lists the organic code NL-BIO-01 and EU Agriculture.
  • Compare the ingredients and allergens for each type of grain, and check the labels on the pack you choose.

De Ruijter

In Jumbo’s flakes category, De Ruijter appears with chocolate sprinkles for bread.

  • A familiar example of chocolate sprinkles if you’re looking for a bread topping or garnish.
  • Don’t confuse this type of product with organic cereal flakes for porridge or muesli. Check any organic labelling on each pack.

Albert Heijn

Albert Heijn has separate category pages for flakes and organic products.

  • Use the product category to distinguish cereal flakes from chocolate sprinkles for bread.
  • Check the organic labelling, ingredients and allergens for the individual product on the pack.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles the same as cereal flakes for breakfast?

No. Chocolate sprinkles are a topping for bread or other foods, while cereal flakes such as oat and spelt flakes can be used as the base for porridge or muesli. Jumbo lists both types of product, so check the category and ingredients before checking the organic labelling.

How can I check whether cereal flakes are organically certified?

For prepacked organic food from the EU, check the EU organic logo, the code of the control body and the origin indication for the agricultural ingredients on the pack you choose. The European Commission describes these labels; an online product title alone isn’t enough.

Can I take dry cereal flakes in my hand luggage through Schiphol?

In general, you can take dry cereal flakes with you under Schiphol’s general hand-luggage guidance, as long as they aren’t prohibited. Check milk, yoghurt and other liquid additions separately: Schiphol’s rules allow a maximum of 100 ml per container for liquids in hand luggage. Also check the food import rules for your destination.

Which flakes are suitable for breakfast prepared in advance?

Oat flakes are suitable for porridge or overnight oats; Jumbo also recommends using milk or a plant-based drink for overnight oats. Jumbo recommends spelt flakes for homemade muesli or baking. Choose according to how you plan to prepare them, and read the ingredients and allergen information on the specific pack.