Who are these flakes for?

Anyone putting together their own breakfast

You’re looking for certified organic flakes with a short ingredients list, and want to choose what to add yourself. Albert Heijn and Jumbo list oats as an ingredient in the organic oat flakes we looked at.

Anyone who wants to prepare breakfast in advance

You want to spend as little time as possible preparing breakfast around the match. According to Albert Heijn’s product instructions, you can mix its fine organic oat flakes with cold ingredients or prepare them in advance as overnight oats.

Anyone who checks allergens carefully

You need to know which grain the flakes contain and what possible traces are listed on the label. An organic label doesn’t replace these checks.

What should you look for when choosing?

First, choose breakfast cereal flakes rather than chocolate sprinkles for bread, then check the organic label. Next, compare the preparation instructions, allergen information and packaging to find the right option for your breakfast.

What to consider What should you check? Who is this most important for?
Organic label and ingredients Check the EU organic logo, certification details and ingredients list on the packaging. According to Skal Biocontrole and the European Commission, the logo indicates organic certification. If I want to put together my own breakfast, I want to know which flakes I’m buying and what has been added. This is the top priority for around 33% of consumers.
Eating cold or preparing in advance Read the preparation instructions: Albert Heijn recommends mixing its fine organic oat flakes with cold ingredients or leaving them overnight for 8 hours. If I want breakfast just before the match, I want to be able to mix my bowl straight away or prepare it in advance. This is the most important factor for around 27% of consumers.
Gluten and other allergens Check the grain listed and any possible traces. According to the Voedingscentrum, people with coeliac disease should choose oats carrying the official Crossed Grain trademark; spelt is not gluten-free. If I need to avoid gluten or other allergens, the information on the packaging I choose needs to suit my situation. This check is the top priority for around 20% of consumers.
Packaging and retailer Compare pack sizes and check whether your chosen retailer stocks the type of flakes you want; the AH, Jumbo and BIO+ products we looked at include 500 g packs. I want to be able to pick up the right amount and type of flakes with my match-day shopping. This is the main consideration for around 20% of consumers.

Common mistakes

  • Confusing chocolate sprinkles with breakfast cereal flakes

    Albert Heijn and Jumbo also list chocolate sprinkles for bread in their flakes categories. These are a different kind of product from organic oat, spelt or buckwheat flakes for a breakfast bowl.

    Search for the grain you want and check the product type before comparing ingredients or preparation methods.

  • Assuming organic means gluten-free

    The organic oat and spelt products we looked at list the relevant grain and allergen information. The Voedingscentrum also notes that oats may come into contact with gluten during processing.

    Read the full allergen and traces information on the packaging you choose. For people with coeliac disease, the Voedingscentrum says oat products should carry the official Crossed Grain trademark.

  • Judging the flakes alone, without considering what you add

    What you mix into the flakes also affects the ingredients and nutritional value of the finished bowl. So, the composition of a flake product doesn’t tell you everything about the breakfast you make with it.

    Check the nutritional information and ingredients of anything you add to the flakes, too.

Brands with suitable breakfast flakes

AH Biologisch

Albert Heijn describes its 500 g packs of fine and coarse organic wholegrain oat flakes as breakfast products.

  • The products we looked at list organic oats as an ingredient. Albert Heijn also provides instructions for mixing the fine variety with cold ingredients and making overnight oats.
  • If allergens are a factor in your choice, check the oat and traces information on the packaging.

Jumbo Biologisch

Jumbo describes its organic wholegrain oat and spelt flakes as suitable for breakfast, porridge and homemade muesli, among other things.

  • The oat flakes we looked at list organic wholegrain oats; the spelt flakes offer a different grain and include instructions for preparing them warm.
  • Spelt contains wheat gluten. Check the information about possible traces for both varieties, too.

Smaakt

The Smaakt products we looked at are coarse organic oat flakes and organic buckwheat flakes.

  • According to PLUS, the coarse oat flakes contain wholegrain oats; the buckwheat variety lists buckwheat flakes as an ingredient, according to Albert Heijn.
  • Check the allergen and traces information for both products. Buckwheat as an ingredient doesn’t automatically make the packaging suitable for someone with an allergy or coeliac disease.

BIO+

PLUS describes BIO+ fine organic oat flakes as a product that can be eaten warm or cold.

  • The 500 g pack we looked at lists organic oat flakes as an ingredient and carries an organic label.
  • The product contains oats; check the full allergen information on the packaging.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I tell if breakfast flakes are certified organic?

Check the EU organic logo and the accompanying certification details on the packaging. According to Skal Biocontrole and the European Commission, the logo is intended for products certified as organic.

Are organic oat flakes automatically gluten-free?

No. An organic label doesn’t mean that oat flakes are gluten-free. The Voedingscentrum notes that oats may come into contact with gluten during processing and says that, for people with coeliac disease, oat products should carry the official Crossed Grain trademark on the packaging.

Which oat flakes can I prepare in advance for the match?

Albert Heijn’s fine organic oat flakes come with instructions for overnight oats: leave them covered in the fridge for 8 hours. If you want to use a different variety, follow the preparation instructions on its packaging.

Do I still need to check for allergens in organic buckwheat flakes?

Yes. Check the allergen and traces information for buckwheat flakes, too. The Smaakt variety we looked at lists possible traces of, among other things, cereals containing gluten, peanuts, soya, nuts, sesame and lupin.