Who are these flakes for?

Anyone looking for organic products for Easter brunch

You want to check the organic claim against the EU organic logo and the information on the packaging, rather than relying on words such as ‘natural’.

Anyone who wants to serve crunchy flakes

You’re looking for flakes to serve with yoghurt, milk or quark, and want to compare the ingredients and nutritional information across different products.

Anyone catering for guests with allergies

You’ll need to check the exact pack for the allergens it contains and any ‘may contain’ warnings. An organic label doesn’t replace this check.

What should you look for when choosing?

Start by checking the organic label, then decide whether you’re looking for crunchy cornflakes, explicitly labelled wholegrain flakes or a product suitable for guests with specific dietary requirements.

What to consider What to check when buying Who it matters to
Organic certification Look for the EU organic logo and the control body’s code. For pre-packed organic products from the EU, also check the indication of origin for the agricultural raw materials. I want to know what the organic claim is based on before putting the flakes on the table. This check comes first for around 36% of consumers.
Texture when serving Check whether you’re buying cornflakes or another type of cereal flake, and how you plan to serve them. For my brunch bowl with yoghurt or milk, I want flakes I can serve straight away while they’re still crunchy. This is the top priority for around 29% of consumers.
Wholegrain and nutritional information Check whether the pack says ‘wholegrain’ and compare fibre, sugars and salt per 100 g. I want to choose between classic cornflakes and explicitly labelled wholegrain flakes based on their ingredients. This matters most to around 21% of consumers.
Allergens and gluten Read the ingredients and allergen information on the exact pack, including any ‘may contain’ warnings. If a guest needs to avoid certain allergens, the label determines which flakes I can serve. This is the first concern for around 14% of consumers.

Common mistakes

  • Assuming organic means gluten-free or allergen-free

    An organic label doesn’t tell you whether a product contains gluten or other allergens. Albert Heijn labels AH Biologisch Cornflakes as gluten-free, but also lists soya. For Smaakt Bio Cornflakes Ongezoet, Jumbo warns that it may contain, among other things, cereals containing gluten.

    If you’re catering for guests with an allergy or a strict diet, always check the label on the exact pack, even if the product name sounds familiar.

  • Assuming organic cornflakes are wholegrain

    Organic certification and wholegrain status describe different things. The Netherlands Nutrition Centre highlights the difference in fibre content between wholegrain cereal products and refined varieties.

    Look for the explicit ‘wholegrain’ label and compare the fibre content per 100 g if this is important to your choice.

  • Taking a natural look as proof that a product is organic

    Words or images on the front of a pack don’t replace an organic label with certification information.

    Check the EU organic logo and the accompanying information on the packaging. Then read the ingredients, nutritional values and allergen information.

Brands to consider

AH Biologisch

Albert Heijn lists organic cornflakes and several organic cereal flakes, including wholegrain oat flakes. Check the type of grain and ingredients for each product you buy.

  • For AH Biologisch Cornflakes, Albert Heijn displays the EU organic logo and Skal 001920; the product is labelled gluten-free.
  • These cornflakes contain soya. Check the allergens and nutritional values of other flakes in the range separately.

Smaakt

Smaakt Bio Cornflakes Ongezoet is an organic cornflake for anyone who wants to serve cornflakes at Easter brunch.

  • For this product, Jumbo displays the EU organic logo and the code NL-BIO-01.
  • The product information warns that it may contain allergens, including cereals containing gluten, milk, nuts, peanuts, sesame and soya.

Kellogg's

Here, Kellogg's Corn Flakes are a point of reference for standard fortified cornflakes, not a confirmed organic option.

  • The version described by Albert Heijn is fortified with vitamins and iron.
  • This particular version lists sugar, salt and barley malt extract in its ingredients. The product information consulted doesn’t show an organic label.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I identify certified organic breakfast flakes?

Look for the EU organic logo and the certification information on the packaging. According to the European Commission, the logo may only be used for products certified as organic by a recognised control authority or control body. For most pre-packed organic foods produced in the EU, the packaging should also show the control body’s code and the indication of origin for the agricultural raw materials.

Are organic cornflakes gluten-free too?

No. The organic label alone tells you nothing about gluten. Albert Heijn labels AH Biologisch Cornflakes as gluten-free, but lists soya. For Smaakt Bio Cornflakes Ongezoet, Jumbo warns that it may contain cereals containing gluten and other allergens. Always check the label on the pack you’re serving.

Should I choose cornflakes or wholegrain flakes for Easter brunch?

Choose cornflakes if you want a crunchy base for yoghurt or milk that’s ready to serve. If fibre content matters more to you, look specifically for wholegrain cereal flakes. According to the Netherlands Nutrition Centre, wholegrain cereal products contain more fibre than refined varieties. Compare the nutritional information per 100 g for the products you’re considering.

How do I compare the ingredients in different flakes?

Compare the nutritional information on the same basis, ideally per 100 g, and also read the ingredients and allergen information. The Netherlands Nutrition Centre recommends using a consistent basis when comparing product labels. An organic label doesn’t tell you how much fibre, sugar or salt a product contains.

How should I store cornflakes after opening?

Once opened, keep the pack tightly sealed in a cool, dry, dark place. Albert Heijn and Jumbo give these storage instructions for AH Biologisch Cornflakes and Smaakt Bio Cornflakes Ongezoet respectively.