Who should consider these points?

Shoppers who pay attention to quantity

If you buy organic breakfast cake regularly, the net weight can help you choose a pack that suits your needs. Check the organic certification of the specific variety, too.

Ingredient-conscious organic shoppers

You’re looking for organic breakfast cake, but also want to compare the sugar and fibre content per 100 g and the grains used. Nutritional information varies between varieties.

Shoppers avoiding certain ingredients

Check the ingredients and allergen information on the packaging before choosing. Organic certification doesn’t replace these checks.

What should you look for when choosing?

First, decide which factor matters most to you: the amount of breakfast cake, its organic status or the ingredients. Then check the other information on the packaging of the variety you’re considering.

What to consider What to check before buying Who it matters to
Quantity per pack Check the net weight and choose a size that suits how often you eat breakfast cake. If I eat breakfast cake regularly, I want to know how much is in a pack. Around 46% of consumers put the quantity per pack first.
Organic certification Check the European organic logo and the inspection code on the label. If you want to be sure the variety you choose is organic, look beyond the product name or packaging. Around 36% of consumers make this their priority.
Sugar and allergens Check the sugar content per 100 g, the ingredients and the allergen information for the specific variety. If I need to avoid certain grains or nuts, or I’m keeping an eye on sugar, the ingredients are what matter most. Around 18% of consumers give checking ingredients top priority.

Common mistakes

  • Assuming organic means less sugar

    Organic certification relates to how a product is made, not its nutritional value. Albert Heijn lists 41 g of sugar per 100 g for AH Biologisch Ontbijtkoek naturel; PLUS lists 40.1 g of sugar per 100 g for GIJS Ontbijtkoek naturel bio.

    As well as checking the certification, read the nutrition table for the variety you’re planning to buy.

  • Taking another product claim as proof that it’s organic

    A variety name such as Zero doesn’t confirm that the breakfast cake is organic. A claim about its ingredients and an organic designation are two separate things.

    Check the organic designation and nutritional information separately on the packaging.

  • Overlooking allergens

    The plain organic varieties described from AH Biologisch and GIJS contain cereals with gluten; both also state that nuts may be present.

    Check the current ingredients and allergen information on every pack, even if you already know the product name.

Brands to consider

AH Biologisch

Albert Heijn describes a 400 g organic plain breakfast cake.

  • The product information lists the European organic logo and inspection code NL-BIO-01.
  • According to Albert Heijn, this variety contains rye and gluten; nuts and wheat may also be present. Check the current packaging.

GIJS

PLUS describes GIJS Ontbijtkoek naturel bio as a 400 g pack.

  • PLUS lists an organic designation and 3.7 g of fibre per 100 g for this variety.
  • According to PLUS, this variety contains wheat, rye and gluten, and may contain nuts.

Jumbo

Jumbo describes a 250 g organic breakfast cake made with rye and spelt flour.

  • The variety described has an organic designation and lists inspection code NL-BIO-01.
  • Jumbo says this variety is no longer available in its online range. Check your local selection if you’re looking for this particular product.

Peijnenburg

Peijnenburg offers several breakfast cake varieties, including a sliced plain variety with nine slices.

  • The ingredients information for this variety includes rye flour, chicory root fibre and xylitol.
  • Check the organic designation of the individual variety; another product feature doesn’t confirm it.

Koek & Bakker

ALDI describes a 485 g Koek & Bakker Gesneden Ontbijtkoek Zero.

  • As ALDI notes in the product description, this variety comes pre-sliced.
  • The name Zero doesn’t confirm that it’s organic. Check the label if organic ingredients are a must for you.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I recognise organic breakfast cake?

Check the European organic logo and inspection code on the packaging. According to Skal Biocontrole, the European logo indicates that a product is organic; for example, Albert Heijn lists code NL-BIO-01 for its organic plain breakfast cake.

Does organic breakfast cake contain less sugar?

That doesn’t follow from the organic designation. Albert Heijn lists 41 g of sugar per 100 g for its organic plain variety, while PLUS lists 40.1 g per 100 g for GIJS naturel bio. Compare the nutritional information per 100 g for the varieties you’re considering.

Is organic breakfast cake gluten-free?

Not simply because it has organic certification. The organic plain varieties described from AH Biologisch and GIJS contain cereals with gluten. Check the ingredients and allergen information on the packaging of each individual variety.

How can I tell whether breakfast cake contains iodised baker’s salt?

Check the ingredients list for the specific breakfast cake for a mention of iodised baker’s salt or iodine. Don’t rely on the organic designation alone.