If you’re looking for an organic bread roll that isn’t made entirely with wholemeal flour, check whether the ingredients list includes both white flour and wholemeal flour. The names ‘multigrain’, spelt and sourdough don’t prove that a roll is 100% wholemeal. If wholemeal is your priority, check the wholemeal designation and the organic labelling separately.
If you want a bread roll made with both white flour and some wholemeal flour, read the ingredients rather than relying on the word ‘multigrain’. Albert Heijn lists both wheat flour and wholemeal wheat flour in its AH Biologisch Meergranen pistolets.
If you’re choosing an organic bread roll, check the organic labelling, the EU organic logo and the control code on the packaging. Also read the ingredients and allergen information for the variant you’ve chosen.
If you want a 100% wholemeal roll, look for one explicitly labelled ‘wholemeal’. According to the Voedingscentrum, bread carrying this designation is genuinely wholemeal. Check separately whether the product is also organic.
Start with what matters most to you: a mix of white and wholemeal flour, verifiable organic labelling or a 100% wholemeal roll. Then compare the label on the exact bread roll you want to buy.
| What to look for | What to check when buying | Who is this most important to? |
|---|---|---|
| White flour and wholemeal flour | Look for both ingredients on the label and compare the fibre content per 100 g. | I’m looking for a roll made with white flour, but don’t want to miss out on wholemeal flour altogether. This combination is a priority for around 38% of consumers. |
| Organic labelling | For a pre-packed product, check the organic labelling, the EU organic logo and the control code. | Before choosing, I want to be able to verify the basis for the organic claim. This is the main concern for around 25% of consumers. |
| 100% wholemeal | Look for the explicit ‘wholemeal’ designation; don’t treat ‘multigrain’, spelt and sourdough as synonyms. | If 100% wholemeal is essential to me, I won’t choose a white or mixed-flour roll as a substitute. Around 37% of consumers prioritise an explicitly wholemeal option. |
These words don’t tell you that a bread roll is 100% wholemeal. If that’s what you’re looking for, you could end up choosing a different variant from the one you had in mind.
Check the product name and ingredients. The Voedingscentrum explains that bread labelled ‘wholemeal’ is genuinely wholemeal.
Organic labelling doesn’t tell you which type of salt is used in a bread roll. Albert Heijn lists iodised salt in its AH Biologisch Meergranen pistolets, while SlooOW lists rock salt in its Rustieke Crispy Pistolets.
If the type of salt matters to you, read the ingredients list for the exact product.
An organic bread roll can contain wheat, spelt or rye. Allergen information should also be part of your decision when choosing a particular variant.
Check the ingredients and any ‘may contain’ information on the current packaging, especially if you need to avoid certain allergens.
The range includes AH Biologisch Meergranen pistolets, a part-baked option.
Jumbo describes its Biologisch Spelt Pistolet as a part-baked, organic white spelt sourdough roll, sold in a pack of four.
SlooOW describes its Rustieke Crispy Pistolets as organic sourdough rolls.
No. The name ‘multigrain’ doesn’t automatically mean that a bread roll is 100% wholemeal. If that’s your main criterion, look for the explicit wholemeal designation. According to the Voedingscentrum, bread carrying this designation is genuinely wholemeal.
Check the organic labelling, the EU organic logo and the control code on the current packaging. Skal Biocontrole explains that rules apply to visible organic labelling; also check the ingredients for the variant you’ve chosen.
You can’t tell from the organic labelling. Albert Heijn lists iodised salt in its AH Biologisch Meergranen pistolets, while SlooOW lists rock salt in its Rustieke Crispy Pistolets. Check the current ingredients list for the roll you’ve chosen; the term ‘rock salt’ on its own doesn’t indicate the iodine content.
Check the ingredients and allergen information for the exact variant, even if it’s organic. Wheat, spelt and rye are gluten-containing cereals. Also read any ‘may contain’ information on the current packaging.
