Who should consider these choices?

Regular buyers of organic bread rolls

If you often buy bread rolls for breakfast or lunch, it’s worth comparing pack weights and the number of rolls. That way, you can choose a quantity that suits how you use them.

Buyers who also consider the type of bread

An organic label doesn’t tell you whether a bread roll is white, brown or wholemeal. If you eat bread rolls regularly as a bread substitute, you can choose the type separately. The Voedingscentrum recommends replacing white bread with wholemeal or brown bread as much as possible.

Buyers who want to check the type of salt

If you replace a lot of ordinary bread with organic bread, check the ingredients list to see what type of salt has been used. According to the Voedingscentrum, bakers don’t have to use iodised baker’s salt, and organic bread usually contains non-iodised salt.

What to look for in organic bread rolls

First, check the organic label on the specific product. Then compare the quantity in each pack, the type of bread and the ingredients, based on what matters to you when buying them for everyday use.

What to consider What to check Who it matters to
Quantity per pack Compare the total weight and number of rolls with how many you usually use. If I eat bread rolls regularly, I want to choose a pack that suits the number I need. For roughly 36% of consumers, this quantity comes first.
Organic label Check the product description and the EU organic logo on the packaging. According to Skal Biocontrole, the logo shows that a product has been produced organically. I want to be sure the bread roll itself is organic, even if the packaging mentions spelt or sourdough. This is the top priority for around 21% of consumers.
Type of bread Check that the label specifically says wholemeal or brown; spelt and multigrain don’t automatically mean wholemeal. If bread rolls often replace my usual bread, I want to choose the type carefully. Around 29% of consumers say this is their first consideration.
Type of salt Check the ingredients list to see whether baker’s salt or iodised salt has been used; don’t assume this from the organic label. If organic bread replaces a large part of the bread I usually eat, I want to know what type of salt it contains. For around 14% of consumers, checking the ingredients comes first.

Common mistakes

  • Assuming spelt, sourdough or multigrain means organic or wholemeal

    These terms don’t all mean the same thing: the type of grain or method of preparation doesn’t prove that a product is organic or that the bread is wholemeal.

    Check the organic label and type of bread separately on the packaging.

  • Looking only at the number of rolls

    Packs of bread rolls can differ in both the number of rolls and their total weight. The number alone doesn’t tell you how much bread is in the pack.

    Check both the number of rolls and the weight, then choose a quantity that suits how you use them.

  • Assuming organic bread always contains iodised salt

    According to the Voedingscentrum, bakers don’t have to use iodised baker’s salt, and organic bread usually contains non-iodised salt.

    Check the ingredients list to find out what type of salt is in the bread roll you want to buy.

  • Confusing a general shop description with a product label

    A shop offering an organic range doesn’t mean that a specific bread roll is organic.

    Check the label and packaging of the individual product.

Brands and shops to explore

Jumbo

Jumbo lists products including Jumbo Biologisch Spelt Pistolet and SlooOW Bio Organic Rustieke Crispy Pistolets.

  • You can compare the pack weights of these products: 300 g and 360 g respectively.
  • Not every bread roll in a range is organic; check the label on each product.

Albert Heijn

Albert Heijn lists a product called AH Biologisch Meergranen pistolets.

  • The product name explicitly says it’s organic.
  • Multigrain doesn’t automatically mean wholemeal, so check the packaging.

Lidl

Lidl promotes an organic range.

  • Information about the range can be a useful starting point when looking for organic products.
  • Always check the organic label on the individual bread roll.

ALDI

ALDI lists a standard bread roll sold individually.

  • The listing makes clear what type of bread roll it is.
  • A standard bread roll shouldn’t be considered organic unless it is labelled as such.

PLUS

PLUS lists Korenlanders Spelt pistolets prepared with sourdough.

  • The product name mentions both spelt and sourdough preparation.
  • Neither term proves that a bread roll is organic.

Dirk

At Dirk, too, check the label on each individual product when choosing organic bread rolls.

  • A general shop description doesn’t tell you whether a specific bread roll is organic or what type of bread it is.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

How can I tell if a bread roll is organic?

Check the organic label and the EU organic logo on the packaging. According to Skal Biocontrole, the logo shows that a product has been produced organically; words such as spelt, sourdough and rustic don’t prove this on their own.

Is an organic bread roll also wholemeal?

Not necessarily: organic refers to how a product is made, while wholemeal describes the type of bread. Check for both labels separately if you’re looking for an organic wholemeal bread roll.

What should I look for if I eat bread rolls often?

As well as the organic label, check the type of bread and choose a pack size that suits how you use them. For the type of bread, the Voedingscentrum recommends replacing white bread with wholemeal or brown bread as much as possible.

Does organic bread always contain iodised baker’s salt?

No. According to the Voedingscentrum, bakers aren’t required to use baker’s salt, and organic bread usually contains non-iodised salt. Check the ingredients list to find out what type of salt is in a specific bread roll.

Can I rely on product information I’ve looked at before?

Check the packaging of the specific product shortly before buying it. Ingredients and other product information can change, so Albert Heijn recommends reading the label.