Who this choice is for

Budget-conscious buyer of organic rolls

You want to think about how many organic rolls you’ll actually use. The spelt rolls described by Jumbo come in a 300 g pack of four, while the SlooOW rolls come in a 360 g pack.

Buyer checking the organic claim

You don’t want to rely on words such as spelt or sourdough alone. According to the European Commission, the EU organic logo can only be used on products certified as organic.

Buyer comparing ingredients and allergens

You read the packaging to compare the grain, nutritional information and allergens. Jumbo lists spelt, wheat and gluten among the ingredients in its organic spelt rolls, so spelt isn’t a gluten-free alternative.

What should you look for?

First, check the organic claim. Then compare the pack size with how many you’ll use, and read the ingredient and preparation information.

What to consider What to look for Who it matters to
Pack size Check the number of rolls, the weight and how many you’ll use before the stated best-before date. If I’m buying rolls for everyday use, I want a pack size that suits how many I get through. For around 42% of consumers, getting the right amount is the top priority.
Organic claim Check for the organic claim and EU organic logo on the packaging. For my organic diet, I want to be able to check what the claim on the pack means. Around 33% of consumers say this is their top priority.
Ingredients and use Read the allergen statement and nutritional information per 100 g; follow the product’s instructions for baking. If the grain, allergens or baking method influence my choice, I look beyond the organic claim. This is the top priority for around 25% of consumers.

Common mistakes

  • Assuming spelt, sourdough or multigrain means organic

    These words describe a grain, a method of preparation or the ingredients; they don’t confirm that a roll is organic.

    Look for the organic claim and EU organic logo on the packaging. The Government of the Netherlands says that ‘organic’ is a protected term.

  • Assuming spelt is gluten-free

    Jumbo lists spelt, wheat and gluten in its organic spelt rolls. The SlooOW rolls described also contain wheat, rye and gluten.

    Read the allergen statement on the product you’re buying; don’t judge whether it’s suitable based on the grain name alone.

  • Assuming the name of a roll tells you whether it contains iodised salt

    The Netherlands Food and Consumer Product Safety Authority says that iodine compounds may be present in bread and bakery products. Jumbo lists iodised salt in its organic spelt rolls.

    If this matters to you, check the ingredients list on the pack in question.

Brands to consider

Jumbo Biologisch

Jumbo describes organic spelt rolls sold in a pack of four weighing 300 g.

  • The product information lists 4.3 g of fibre and 0.98 g of salt per 100 g.
  • The rolls contain spelt, wheat and gluten; check the allergen statement on the packaging.

SlooOW

SlooOW describes pre-baked organic white wheat rolls made with sourdough, in a 360 g pack.

  • The product description mentions sourdough and ingredients from organic sources.
  • The rolls described contain wheat, rye and gluten; check the packaging for the latest ingredient information.

AH Biologisch

Albert Heijn describes AH Organic multigrain rolls sold in a pack of four.

  • The product description mentions organic ingredients.
  • Check the packaging in store if ingredients, allergens or nutritional information will influence your choice.

Related products

Related products coming soon.

Frequently asked questions

How can I recognise an organic bread roll?

Check for the organic claim and EU organic logo on the packaging. According to the European Commission, the logo can only appear on products certified as organic; the Government of the Netherlands describes ‘organic’ as a protected term.

Are spelt or sourdough rolls automatically organic?

No. Spelt refers to a type of grain, while sourdough describes a method of preparation. Check the organic claim on the packaging separately; the product name alone isn’t enough.

Can I tell from the name whether a roll contains iodised salt?

No. Check the ingredients list for the rolls in question. Jumbo lists iodised salt in its organic spelt rolls; the Netherlands Food and Consumer Product Safety Authority says that iodine compounds may be present in bread and bakery products.

How should I bake and store bake-at-home rolls?

Follow the baking and storage instructions on the packaging you buy. For example, PLUS gives a baking time of 6–8 minutes for its spelt rolls, as well as instructions for a preheated air fryer at 200 °C. Don’t assume these instructions apply to other rolls.