Who is this choice relevant to?

Shoppers looking to buy organic

You’re looking for biscuits to serve to guests or enjoy with a coffee, and want to check the organic status of the exact pack before comparing flavours and sizes.

Shoppers planning portions for a group

You want to put out enough biscuits without relying solely on a description such as ‘multipack’. The net weight and, where available, the number of biscuits can help you decide.

Shoppers who need to check allergens

You’re buying for guests with different dietary needs, so you check the ingredients and allergen information for each product before serving it.

What should you look for when choosing?

Start by checking the organic status of the exact product. Then work out how many you want to serve and, before buying, check that the ingredients and allergen information are suitable for your guests.

What to consider What to check when buying Who it matters to
Organic status Check the label on the pack of the exact product; don’t rely on the brand name or search category alone. If I want to buy organic for a coffee break, I want to know that the label applies to these particular biscuits. This is the top priority for around 31% of consumers.
How much there is to share Compare the net weight and, if stated, the number of biscuits with the portions you want to serve. When I’m hosting several guests, I don’t want to find that a small pack has run out before everyone has had one. Having enough is the deciding factor for around 31% of consumers.
Ingredients and allergens Read the ingredients, highlighted allergens and any warnings on the current pack. If guests need to avoid certain ingredients, I don’t want to assume that an organic biscuit is suitable for everyone. This check matters most to around 23% of consumers.
Nutritional information Compare the nutritional values per 100 g and, where possible, per portion. For example, look at sugars and saturated fat. I want to know how the biscuits I serve compare nutritionally, regardless of their organic status. This is the most important consideration for around 15% of consumers.

Common mistakes

  • Assuming a large pack of biscuits is automatically organic

    Jumbo features larger packs in its general biscuit category, but the sizes listed there don’t in themselves tell you whether an individual product is organic.

    First check the organic status of the exact product, then compare the net weight with the number of portions you need.

  • Assuming organic means suitable for every guest

    An organic label doesn’t tell you which allergens a biscuit contains. The Netherlands Food and Consumer Product Safety Authority highlights the allergen information provided on the labels of prepacked foods.

    Check the ingredients and allergen information on every pack you choose, even if you’re already familiar with another product from the same brand.

  • Assuming the organic label tells you about nutritional value

    The label doesn’t tell you how much sugar, fibre or saturated fat a biscuit contains.

    Compare the nutritional information for the exact products on the same basis, such as per 100 g, then consider the portion you want to serve.

Brands to compare

AH Biologisch

Albert Heijn lists AH Biologisch Haverkoekjes naturel as a product in its organic range.

  • A specific product to check for its organic status.
  • Check the net weight, ingredients and allergens on the current pack before planning portions for a group.

BioToday

Jumbo lists BioToday Koekjes met Stukjes Chocolade in a 150 g pack.

  • The stated net weight gives you a set figure to use when comparing pack sizes.
  • Check the organic status, ingredients and allergens of the exact pack; 150 g doesn’t tell you how many portions you want to serve.

Farm Brothers

Jumbo lists Farm Brothers Natural Bio Cookies as a pack of 6 biscuits weighing 102 g.

  • The stated number of biscuits can help you plan how many to hand out.
  • Check whether six biscuits will be enough for your group, and read the ingredients and allergens on the current pack.

Related products at Joybuy

Related products will be available soon.

Frequently asked questions

How can I check whether the biscuits I want to share are organic?

Check the organic label on the current pack of the exact product you’re buying. A search term or general category page doesn’t confirm that every pack listed is organic.

Where can I find allergen information for prepacked biscuits?

Read the allergen information on the label of the pack you’ve chosen. The Netherlands Food and Consumer Product Safety Authority highlights this information on prepacked foods. Also check the ingredients and any warnings that may be relevant to your guests.

Does an organic label tell me anything about sugars or fats?

No. You can’t tell how much sugar or saturated fat a product contains from its organic label. To compare this, check the nutritional information for the exact biscuits per 100 g and, if you’re comparing portions, per portion.

How should I store biscuits after sharing them over coffee?

Follow the storage and use instructions on the pack you’ve opened. When choosing a pack size, also check whether you can store any leftover biscuits according to those instructions.