Who is this buying guide for?

Portion-conscious snackers

You want to compare the energy content of your own snack portion, rather than treating the whole pack as one serving. The Netherlands Nutrition Centre notes that nutritional values can vary between brands, so check the information for the exact product too.

Home poppers who want to choose their ingredients

You want to order loose popcorn kernels and decide for yourself what to add. When making AH Biologisch Popcorn mais in a pan, remember to include the oil you use when calculating your portion.

Convenience-focused online shoppers

You want to add popcorn to your grocery order and choose between ready-to-eat popcorn and a microwave option. Your chosen delivery slot and any associated charges may also affect your decision; Albert Heijn advises checking the cost for each slot.

What should you look for when choosing?

First compare the energy content of your own portion and the ingredients, then choose the preparation method and retailer that fit your plans. The points below are for shoppers in the Netherlands looking to buy popcorn with their online groceries.

What to consider What to check Who should pay particular attention?
Energy per portion Check the kcal per 100 g, weigh your own portion and make sure the nutritional information applies to the product before or after preparation. If you want to manage the energy content of your snack, weigh the amount you eat and compare the nutritional information for the right product. Around 42% of consumers prioritise energy per portion.
Added ingredients Read the ingredients and preparation instructions; include any oil and sugar you use in your calculation. If you want to decide what goes into your popcorn, check both the ingredients and how it is prepared. Around 25% of consumers prioritise checking ingredients.
Ease of preparation Check whether it is microwave popcorn or ready-to-eat popcorn, and compare the pack weight with the stated portion size. If you want to keep preparation to a minimum, choose between heating it yourself and eating it straight away, without assuming the whole pack is one portion. Around 17% of consumers prioritise convenience.
Ordering and delivery Check whether the product can be delivered to your address, which delivery slots are available and what charges and order conditions apply. If you want your popcorn delivered with your groceries, check that it can be included in your order and find out how much your chosen slot costs. Around 16% of consumers prioritise ordering convenience and the total cost of their order.

Common purchasing pitfalls

  • Assuming airy popcorn qualifies as ‘low energy’

    For solid foods, the European Commission bases the ‘low energy’ claim on the amount of energy per 100 g, not on the volume or how light and airy a portion looks.

    Compare the nutritional information per 100 g and for the amount you eat. Don’t assume that popcorn automatically qualifies for this claim.

  • Treating an inner bag or large pack as one labelled portion

    Jumbo Magnetron Popcorn Zout is sold in 90 g bags, while the product information also gives a portion size of 30 g. AH Popcorn zoet contains eight stated portions of 25 g in a 200 g pack.

    Weigh the amount you plan to eat first and check how many portions the pack contains.

  • Assuming salted popcorn always contains fewer calories than sweet popcorn

    Jumbo lists 481 kcal per 100 g for its ready-to-eat Popcorn Zout; Albert Heijn lists 419 kcal per 100 g for AH Popcorn zoet. These label values apply to those specific products, not to all salted and sweet popcorn.

    Compare the exact products by weight and check sugar and salt separately. The product information from Jumbo and Albert Heijn supports these figures.

  • Assuming an online product listing means it can be delivered

    Lidl says its Snack Day Popcorn zeezout is available in store only. Albert Heijn notes that delivery charges depend on the delivery slot you choose.

    Before placing your order, check where the product is sold, whether it can be delivered to your address, which slots are available and what order conditions apply.

Relevant brands

Albert Heijn

A good option for loose organic popcorn kernels and ready-to-eat sweet popcorn, with product information for the exact varieties.

  • The product information lists 374 kcal per 100 g of dried kernels for AH Biologisch Popcorn mais. AH Popcorn zoet contains 419 kcal and 45 g of sugars per 100 g. Albert Heijn also provides portion and pack information.
  • The value for dried kernels is not the nutritional value of a full prepared portion; pan preparation also uses oil. The sweet variety contains eight 25 g portions per pack.

Jumbo

A good option for microwave popcorn and ready-to-eat salted popcorn.

  • Jumbo lists 117 kcal per 30 g portion for Magnetron Popcorn Zout and 144 kcal per 30 g portion for Popcorn Zout.
  • The microwave variety is sold in 90 g bags, so the stated portion is not the same as the full inner bag. These product values come from the labels of these varieties and are not measurements for the entire range.

Lidl

Snack Day Popcorn zeezout is a relevant ready-to-eat option available in store.

  • Lidl lists a 200 g pack.
  • This specific product is listed as available in store only, so don’t assume it can be delivered with your groceries.

Aldi

Sun Snacks Zoute popcorn is a relevant popcorn option among the supermarket own-label brands listed.

  • Aldi lists Sun Snacks Zoute popcorn in a 100 g pack.
  • Before comparing it with other options, check the nutritional information and where the exact variety is sold and delivered.

Popcorn at Joybuy

This selection includes popcorn for making at home, microwave preparation and ready-to-eat snacking. If you’re choosing with calories in mind, check the nutritional information and portion size for the exact product.

SNACK MAZE Cinema Butter popcorn, 240 GR

SNACK MAZE Cinema Butter Popcorn, 240 GR

A good choice if you’re specifically looking for cinema-style butter-flavoured popcorn.

The product name lists a 240 GR pack.

View at Joybuy
Valle Del Sole Popcorn Maize Butterfly, 900 g

Valle Del Sole Popcorn Maize (Butterfly), 900 g

Suitable for making in a pan when you want to choose the additions yourself.

The suggested pan method uses 2 tablespoons of vegetable oil; include the amount of oil you actually use when calculating your portion. The product name lists 900 g.

View at Joybuy
Pop Corn, 3 x 100 g

Pop Corn, 3 x 100 g

A good choice if you want to make popcorn at home in the microwave.

The nutritional information lists 510 kcal per 100 g; for solid foods, the European Commission sets the threshold for a ‘low energy’ claim at no more than 40 kcal per 100 g. The product name lists 3 x 100 g.

View at Joybuy
Yousmai Pengranxindong Popcorn Caramel, 120 g

Yousmai Pengranxindong Popcorn Caramel, 120 g

A good choice if you’re looking for a sweet, ready-to-eat popcorn option.

The nutritional information lists 502 kcal and 35 g of sugars per 100 g. The energy value is above the European Commission’s threshold for a ‘low energy’ claim for solid foods. The product name lists 120 g.

View at Joybuy
g'woon Salted Popcorn, 100 g

g'woon Salted Popcorn, 100 g

A good choice if you’re looking for a ready-to-eat salted popcorn option.

The nutritional information lists 543 kcal per 100 g; for solid foods, the European Commission sets the threshold for a ‘low energy’ claim at no more than 40 kcal per 100 g. The product name lists 100 g.

View at Joybuy

Frequently asked questions

When can popcorn be called ‘low energy’?

For solid foods, the European Commission sets the threshold for a ‘low energy’ claim at no more than 40 kcal (170 kJ) per 100 g. A small portion doesn’t make a product low energy if its value per 100 g is above that threshold.

How do I calculate the energy content of homemade popcorn?

Use the nutritional information to calculate the energy content of the amount of dried kernels you use, and include any ingredients you add. Then divide the prepared popcorn into portions. For AH Biologisch Popcorn mais, the stated 374 kcal per 100 g applies to dried kernels; making it in a pan also involves vegetable oil.

Is a microwave bag the same as one portion?

Not always: Jumbo Magnetron Popcorn Zout comes in 90 g inner bags, while the product information states a portion size of 30 g. Check the portion weight and weigh the amount you actually want to eat.

Can I restart Jumbo Magnetron Popcorn if I interrupt cooking?

No. Jumbo’s instructions say not to restart cooking after an interruption. Follow the instructions on the pack; children should only prepare this product under adult supervision.

What should I check before ordering popcorn online?

Check whether the variety can be delivered to your address, which delivery slots are available and what charges and order conditions apply. Albert Heijn says delivery charges depend on the slot you choose; Lidl lists its Snack Day Popcorn zeezout as available in store only.

Is a short ingredients list enough if allergens are important to me?

No. AH Biologisch Popcorn mais states that it may contain cereals containing gluten, soya and wheat. Check the allergen information on the pack of the exact product.