Which option is right for you?

If you’re looking for wholemeal bread and fibre

Want sourdough bread that’s also wholemeal? Check the product description, ingredients and fibre per 100 g. Sourdough as a raising agent doesn’t tell you which type of flour has been used.

If you’re after rustic sourdough

If you’re mainly looking for a rustic loaf with a distinctive crust and sourdough flavour, check whether it’s available to order too. Jumbo says its rustic sourdough loaves, freshly baked in store, can’t be ordered online.

If you need to check ingredients carefully

If gluten, other allergens or whether the bread contains iodised salt matters to you, check the latest information for the specific loaf. The name ‘sourdough’ doesn’t tell you this.

What should you look for when ordering?

Start with the factor that matters most for your online order. A loaf may be a great choice, but that won’t help if you can’t order it for the time you need.

What to consider What to check before buying Who is this most important to?
Availability to order Check whether you can add your chosen loaf to your basket for your postcode and delivery slot. If needed, look for an alternative that also meets your other requirements. When my groceries are being delivered, I don’t want to rely on a loaf that’s only available in store. Around 33% of consumers prioritise being able to order the product.
Wholemeal and fibre Read the product description and ingredients to identify the wholemeal option. Compare fibre content on a like-for-like basis, per 100 g. I look for a clearly labelled wholemeal sourdough loaf first, then consider the style. Wholemeal flour and fibre matter most to around 27% of consumers.
Sourdough and loaf style Check that your chosen option is described as sourdough bread, and that its style and availability suit your plans. If you’re looking for a rustic loaf with a sourdough flavour, you won’t want a different type of bread as a substitute. This flavour and style come first for around 20% of consumers.
Ingredients and allergens Check the latest ingredients and allergen information, including any may-contain warnings. Also check separately whether iodised salt or baker’s salt is listed. If I have a specific ingredient or dietary requirement, I need the label for that particular option to give me a clear answer. Around 20% of consumers give this check top priority.

Common misconceptions

  • All sourdough bread is wholemeal

    Sourdough describes how the bread is made using a starter. It doesn’t tell you whether wholemeal flour has been used.

    Check the product description and ingredients. When comparing fibre content, use the nutritional information per 100 g.

  • Any bread listed on a website can be delivered

    A product range page doesn’t confirm that you can add a particular loaf to your delivery basket. Jumbo says its rustic sourdough loaves, freshly baked in store, aren’t available to order online.

    Check availability for your delivery slot and keep a suitable alternative in mind.

  • Sourdough is automatically gluten-free

    Sourdough bread can contain gluten-containing grains. Even for a product labelled gluten-free, warnings about traces of other allergens may be relevant.

    Check the latest gluten-free label, ingredients and allergen information for the specific product. Don’t rely on the word ‘sourdough’.

  • All sourdough bread contains iodised baker’s salt

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So you can’t tell whether it’s been used from the type of bread alone.

    Check the ingredients for iodised salt or baker’s salt. If the bread is unwrapped, ask which salt has been used.

Brands to explore

Albert Heijn

Albert Heijn has a dedicated sourdough bread category and offers options including AH Liefde & Passie Dutch Wholemeal Sourdough.

  • For this wholemeal option, Albert Heijn lists a weight of 600 g, 6.5 g of fibre per 100 g and iodised salt.
  • This particular option is marked ‘In store only’. Check whether the loaf you choose is available for your order.

Jumbo

Jumbo describes a range of rustic sourdough loaves that are freshly baked in store.

  • Jumbo says these loaves are left to rise for more than 24 hours using fresh sourdough starter.
  • Jumbo says this range is only available in store and can’t be ordered online.

PLUS

PLUS lists Korenlanders sourdough bread in its online bread range and offers home delivery.

  • The range includes wholemeal sourdough bread and a sourdough baguette to finish baking at home.
  • Check the latest ingredients, allergens, cooking instructions and availability for your order for each option.

Lidl

Lidl lists rustic wholemeal wheat sourdough bread among its products and provides an ingredients list for its fresh-from-the-oven bread range.

  • The product description makes clear that the option listed is wholemeal wheat sourdough bread.
  • For an online grocery order, check whether this exact loaf can be ordered for your postcode and delivery slot.

Aldi

Aldi includes freshly baked bread in its in-store range.

  • The in-store range is worth exploring if you want to choose your bread in person.
  • If you want sourdough delivered to your home, check the ordering and delivery options for the specific loaf separately.

Dirk

Dirk includes sourdough in its range of fresh breads.

  • The bread range may be useful as a reference when you shop in store.
  • Dirk says it doesn’t offer a delivery service, so it isn’t an option for having this bread delivered to your home.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is sourdough bread always wholemeal?

No. Sourdough refers to how the bread is made, while the type of flour varies from loaf to loaf. Check whether ‘wholemeal’ appears in the product description and ingredients for your chosen option.

Do bakers have to use iodised baker’s salt?

No. According to the Voedingscentrum, bakers aren’t required to use baker’s salt. Check the label to see whether iodised salt or baker’s salt is listed, and ask if the bread is unwrapped.

Does ‘sourdough’ mean that a loaf is gluten-free?

No. Standard sourdough bread can contain gluten-containing grains. If you’re looking for a gluten-free product, check that it’s explicitly labelled gluten-free, and read the ingredients and allergen warnings for your chosen option too.

Can I freeze sourdough bread or finish baking it at home?

It depends on the option. Albert Heijn says you can freeze AH Liefde & Passie Dutch Wholemeal Sourdough at home on the day you buy it. PLUS provides separate baking instructions for its sourdough baguette. Follow the instructions on the packaging of the bread you order.