When ordering white sourdough bread online, first decide whether you want bread that’s ready to eat or needs baking at home. Albert Heijn, Jumbo and PLUS list white sourdough products online, but Jumbo says its rustic sourdough loaves baked in-store can’t be ordered online. Check the delivery options, preparation instructions and ingredients for the exact product. According to the Netherlands Nutrition Centre, white bread remains nutritionally different from wholemeal or brown bread, even when it’s made with sourdough.
Which option is right for you?
For those who want bread ready to eat
If you want breakfast or lunch without using the oven, white sourdough bread that’s ready to eat and available to order online is a good choice. When ordering, check the loaf size, storage advice and delivery availability for your address.
For those who want to bake it at home
White sourdough rolls and baguettes for baking at home are ideal if you want to choose when to bake them and have the time and equipment needed. Read the instructions on the packaging you choose.
For shoppers who check the label closely
If you’re keeping an eye on wheat, gluten, other allergens or iodised salt, you’ll need the ingredients and allergen information for the exact loaf. To compare nutritional values, figures per 100 g are useful.
What should you look for when ordering?
Sourdough bread ready to eat
Choose this when: you want white sourdough for breakfast or lunch without baking it at home.
The trade-off: you can’t choose when it’s baked; check the loaf size and storage advice.
Sourdough bread to bake at home
Choose this when: you want to bake the bread at a time that suits you.
The trade-off: you’ll need time to prepare it and the equipment listed on the packaging.
Bread baked in-store
Choose this when: you specifically want bread baked in-store and can visit a shop.
The trade-off: Jumbo says its rustic sourdough loaves baked in-store can’t be ordered online.
Before ordering bread online, check the exact product and the available delivery or collection slot. Then compare how it’s supplied and check the label.
| What to consider |
What to check before buying |
Most relevant for |
| Availability to order |
Check the exact product in your basket, then select your address and delivery or collection slot. |
If you need the bread at home for a planned meal, simply seeing it in a shop’s range isn’t enough. Around 36% of consumers put actual availability to order first. |
| Bake at home or ready to eat |
Check whether the bread is part-baked and what preparation and storage instructions are given on the packaging. |
If you want to choose when to bake it, you’ll need to allow time for preparation. If you want to eat it straight away, look for bread that’s ready to eat. An estimated 29% of consumers give this choice top priority. |
| Nutritional value |
Compare the type of bread and, when comparing products, the fibre and salt per 100 g. |
If nutritional value matters more to you than choosing white bread, you’ll also want to weigh up brown and wholemeal options. This is the main consideration for around 21% of consumers. |
| Ingredients |
Check the current ingredients and allergen information; look for iodised salt or baker’s salt on the label itself. |
If an ingredient or allergen determines which bread you can choose, the word ‘sourdough’ won’t tell you enough. Around 14% of consumers put this label check first. |
Common mistakes when choosing
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Assuming in-store bread is available to order online
Jumbo says its rustic sourdough loaves baked in-store can’t be ordered online. So, a product being listed in the range doesn’t necessarily mean you can order it.
Search for the exact loaf in the online range and check whether you can add it to your basket for your delivery or collection slot.
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Assuming sourdough contains no wheat or gluten
The white sourdough products listed by Albert Heijn, Jumbo and PLUS contain wheat or gluten. The way a loaf is made doesn’t, by itself, mean it’s suitable for a gluten-free diet.
Check the ingredients and allergen information for the exact product. If you need to eat gluten-free, the Netherlands Nutrition Centre advises looking for an explicit gluten-free label or the Crossed Grain trademark.
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Confusing sourdough with wholemeal
White sourdough is still white bread. The Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread as much as possible.
Compare types of bread and, when comparing packaged products, check the nutritional information per 100 g, including fibre and salt.
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Assuming the product name tells you whether the salt is iodised
The words ‘sourdough’ or ‘organic’ don’t tell you what type of salt is used in a particular loaf. This varies from product to product.
Check the ingredients list on the packaging you choose to see whether it mentions iodised salt or baker’s salt.
Brands to compare
Compare the specific type of bread and how you can buy it at these supermarkets. A product being listed in the bread range doesn’t automatically mean it can be delivered to your home.
Albert Heijn
Albert Heijn lists AH Liefde & Passie Biologisch OerDesem blond gesneden as white sourdough bread and offers online grocery shopping.
- A sliced loaf is a handy option if you don’t want to bake bread at home.
- Check the current product information and delivery availability for your order.
Jumbo
Jumbo lists packaged white sourdough products to bake at home, including rolls, tear-and-share bread and baguettes.
- You can compare the packaged bake-at-home options individually by preparation method and size.
- Jumbo says its rustic sourdough loaves baked in-store can’t be ordered online.
PLUS
PLUS offers grocery delivery or collection and lists, among other things, a white sourdough baguette to bake at home.
- The baguette comes with instructions for cooking in an oven or air fryer.
- Check the range at your local shop and for your delivery slot, and read the current packaging.
Lidl
Lidl is an option for shopping in-store, rather than for home grocery delivery.
- You can still choose bread in-store.
- Lidl says it doesn’t sell groceries through its website or app and doesn’t offer a grocery delivery service.
ALDI
ALDI lists freshly baked white bread as part of its in-store range.
- The in-store range is a good starting point if you’re planning to pick up bread yourself.
- For home delivery, only count on getting a particular loaf once you can see a specific ordering and delivery option for your address.
Dirk
Dirk lists white bread and sourdough in its bread range.
- The range is worth considering if you want to choose your bread in-store.
- Dirk says it doesn’t currently deliver groceries to customers’ homes.
White baguette at Joybuy
This Joybuy option is a white baguette for anyone considering bread to serve with a meal. Before buying, check whether the exact version meets your sourdough requirements, whether you need to bake it and which delivery options are available for your address.
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G'woon white rustic baguette, 250 g
Consider this baguette if you’re looking for white bread to serve with a meal, and check whether the ingredients meet your sourdough requirements.
Also read the preparation instructions and allergen information on the exact packaging, and check the delivery options for your address.
View at Joybuy
Frequently asked questions
Is white sourdough bread nutritionally the same as wholemeal bread?
No. Sourdough doesn’t turn white bread into wholemeal bread. The Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread as much as possible. If nutritional value is important to you, compare the type of bread and its nutritional information.
Does white sourdough bread always contain iodised salt?
You can’t tell from the word ‘sourdough’. Check the ingredients list for the exact loaf to see whether it mentions iodised salt or baker’s salt.
Can I choose white sourdough bread if I need to eat gluten-free?
Don’t choose it based on the word ‘sourdough’ alone: the white sourdough products listed by Albert Heijn, Jumbo and PLUS contain wheat or gluten. If you need to eat gluten-free, check the ingredients and allergen information and look for an explicit gluten-free label or the Crossed Grain trademark, as described by the Netherlands Nutrition Centre.
Can I order any sourdough bread from Jumbo online?
No. Jumbo says its rustic sourdough loaves baked in-store can’t be ordered online, although it also lists packaged white sourdough products to bake at home. Check the exact product before placing your order.
How should I store bake-at-home bread ordered online?
Follow the storage advice on the packaging of the bake-at-home bread you choose, including after opening. Storage instructions can vary from product to product, so don’t assume that advice for a different type of bread will apply.