First, check whether a supermarket delivers to your address and whether the multigrain bread you want is available to order online. Then compare whole and half loaves or multipacks by their contents and how much you’ll actually use. If you’re choosing bread for everyday use, also check whether it’s described as wholemeal, along with the ingredients, fibre per 100 g and allergens.
You want to add multigrain bread to an existing online grocery order. It’s not just about which bread you choose: you also need to consider whether you’ll use the whole pack and whether the product is available with your order.
You want to know what ‘multigrain’ actually means. According to the Voedingscentrum (the Netherlands Nutrition Centre), multigrain bread contains at least three types of grain. Check the details for the specific loaf to find out whether it’s wholemeal and how much fibre it contains.
You need clear ingredient and allergen information before ordering bread. Product details from Jumbo and PLUS show that ingredients vary from one multigrain loaf to another. PLUS also lists a separate gluten-free multigrain product from Schär.
First, check delivery to your address and whether the product is available to order online. Then compare how much bread you need with the information on the label.
| What to consider | What should you check? | Who is this important for? |
|---|---|---|
| Quantity and packaging | Compare whole and half loaves and multipacks by their contents. Only choose a multipack if you’ll use it in time or can freeze it. | I want to order enough bread for several days without throwing any away. Around 33% of consumers prioritise getting the right amount. |
| Wholemeal content and fibre | Read the product description and ingredients, and compare the fibre listed per 100 g. The name ‘multigrain’ doesn’t necessarily mean the bread is wholemeal. | For bread I eat regularly, I want to know which grains it contains and how much wholemeal flour is used. Around 27% of consumers put these ingredients first. |
| Delivery and availability to order | Check whether delivery is available to your address and whether you can add this bread to your online order. Lidl says it doesn’t offer grocery delivery; Dirk says it currently doesn’t deliver groceries. | If I have my groceries delivered, I don’t want to have to visit a shop just for this loaf. Around 27% of consumers prioritise being able to order it. |
| Allergens and type of salt | Check the allergen information for your chosen loaf and see whether the label lists baker’s salt or iodised salt. | I need to check the ingredients carefully before choosing a loaf. This label information is the main concern for around 13% of consumers. |
Jumbo lists whole and half multigrain loaves, while Albert Heijn also offers a 4-pack. If you don’t take the quantity and how much you’ll use into account, you’re comparing different amounts of bread.
Choose a pack size based on how much you’ll use, and if you’re buying a multipack, check whether freezing it would work for you.
According to the Voedingscentrum, ‘multigrain’ means that at least three types of grain are used. It doesn’t automatically tell you how much wholemeal flour the bread contains.
Look for an explicit wholemeal description, and check the ingredients and fibre per 100 g for the bread you want to order.
Bread available in a shop may not be available to add to an online grocery order. Lidl says it doesn’t offer its own grocery delivery service, and Dirk currently doesn’t deliver groceries.
First check whether delivery is available to your address, then check whether the specific loaf is available to order.
The Voedingscentrum says that bakers aren’t required to use baker’s salt. The type of salt can therefore vary from one loaf to another.
Check the label of your chosen product to see whether baker’s salt or iodised salt has been used.
Albert Heijn lists individual multigrain loaves and a multigrain 4-pack online.
Jumbo has an online multigrain bread category, including whole and half loaves from its own-brand range.
PLUS provides detailed ingredient, allergen and nutritional information for Korenlanders Donker meergranen.
Schär Meesterbakker Mehrkorn is a separate gluten-free multigrain product listed on a PLUS product page.
Lidl is a supermarket for shopping in person, but it doesn’t offer its own grocery delivery option in this scenario.
Dirk is an option if you shop in person, but it doesn’t offer its own delivery service for this bread.
No, the name ‘multigrain’ doesn’t automatically mean a loaf is wholemeal. According to the Voedingscentrum, multigrain bread contains at least three types of grain. Also check the wholemeal description and ingredients for the specific product.
No, according to the Voedingscentrum, bakers aren’t required to use baker’s salt when baking bread. Check the label of your chosen loaf to see whether baker’s salt or iodised salt is listed among the ingredients.
Not through a grocery delivery service run by either supermarket: Lidl Netherlands says it doesn’t offer grocery delivery, and Dirk says it currently doesn’t deliver groceries. So, before placing an online order, check which supermarket delivers to your address and whether the bread is available to order there.
