Shoppers prioritising fibre
You want to compare the fibre per 100 g, then work out how much fibre is in your usual serving. This puts the nutritional information first, rather than relying on the wording on the front of the pack.
Who are these options for?
Shoppers keeping an eye on sugars
You’re looking for crunchy breakfast cereal and want to distinguish between added sugar and total sugars. The claim ‘no added sugar’ doesn’t replace the nutrition table.
Shoppers with ingredient or allergen requirements
If you need to avoid gluten, soya or nuts, check the information for the exact variety. For example, gluten-free granola may still contain soya or nuts.
What should you look for when choosing?
Start with the ingredients and allergens that matter most to you. Then compare fibre and sugars on the same basis, and check whether the variety you’ve chosen can be delivered before you check out.
| What to consider | What to check | Who is it important for? |
|---|---|---|
| Fibre | Compare fibre per 100 g and calculate how much that works out to for the serving you eat. | I want to know how much fibre is in my bowl, not just whether the pack says ‘high in fibre’. This is the main priority for around 36% of consumers. |
| Sugars | Read both the ingredients list and the ‘of which sugars’ figure, per 100 g and per serving. | For a sweet breakfast option, I want to know whether sugar has been added and how much sugar I’ll actually eat. This is the first consideration for around 29% of consumers. |
| Allergens | Check the ‘contains’ and ‘may contain’ statements for the exact variety. | If certain ingredients aren’t suitable for me, checking for them comes before fibre content or flavour. Around 21% of consumers put this requirement first. |
| Ordering online | Check the product status and delivery or collection options for your postcode. | I need a variety I can order with my groceries, not a product that’s only available in store. For an estimated 14% of consumers, being able to order it is the first requirement. |
Common mistakes
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Assuming ‘high in fibre’ means a set amount per bowl
Under EU rules on nutrition claims, ‘high in fibre’ can be used for foods containing at least 6 g of fibre per 100 g or 3 g per 100 kcal. These thresholds don’t tell you how much fibre is in your serving.
Compare the figure per 100 g and calculate how much is in the amount you usually have.
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Confusing ‘no added sugar’ with sugar-free
Ingredients can contain naturally occurring sugars. So a claim about added sugar doesn’t tell you what the ‘of which sugars’ figure in the nutrition table says.
Read the ingredients and compare total sugars per 100 g and per serving.
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Confusing gluten-free with allergen-free
Gluten-free granola may contain other allergens. According to the product information, soya and nuts are among the allergens relevant to Holie’s Gluten Free Granola Protein Nuts.
Check the full allergen statement for the variety you’ve chosen, including on the pack you receive.
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Assuming a catalogue listing means it can be delivered
Jumbo listed Granola Haver, Pitten & Bessen as no longer part of its online range, while Lidl marked the granola shown as ‘in store only’. A product listing doesn’t necessarily mean the pack is available to order.
Before checking out, check the latest product status and the delivery or collection option for your postcode.
Brands to consider
Jumbo
Jumbo has its own granola varieties listed on its online product pages.
- For Jumbo’s Granola Rood Fruit, Jumbo lists 20.1 g of fibre per 100 g and 0% added sugar.
- Jumbo Granola Haver, Pitten & Bessen was listed as no longer part of its online range; check the status of each variety.
TastyBasics
TastyBasics offers varieties including Low Carb - High Protein Granola Naturel.
- Jumbo lists 25 g of fibre and 33 g of protein per 100 g for Naturel.
- The product information lists soya as an ingredient and also notes that other allergens may be present; check the packaging.
Holie’s
Holie’s Gluten Free Granola Protein Nuts is a specific gluten-free granola variety.
- Jumbo lists 13 g of fibre and 22 g of protein per 100 g for this variety.
- Gluten-free doesn’t mean free from other allergens: check for ingredients such as soya and nuts.
Quaker Cruesli
Jumbo stocks a Quaker Zero Sugar Added Granola Naturel variety.
- According to Jumbo’s product description, this variety is made without added sugars or sweeteners.
- Compare the fibre and sugars in the exact variety using the latest nutrition table.
Zonnatura
Albert Heijn lists products including Zonnatura Granola Classic Crunchy Vezelrijk as available to order online.
- The product name makes it clear which granola variety to look up when comparing options.
- Check the latest nutritional information and allergens before comparing this variety with other granolas.
Albert Heijn
Albert Heijn offers an online granola range, including its own products and other brands.
- The specific AH Granola on the product page consulted was listed as no longer part of the range. Check which variety you can actually order.
Lidl
Lidl lists granola varieties called super berry and super nutty in its range.
- Lidl marks these varieties as ‘in store only’, so they aren’t available for online delivery.
ALDI / Golden Bridge
ALDI lists Golden Bridge Granola as an in-store product.
- The product page directs you to a store. Check separately whether a granola that suits you is available to order online.
Granola and Cruesli at Joybuy
This selection includes TastyBasics granola with nuts and Quaker Cruesli varieties. Use the product name to compare the right pack, and check the ingredients, nutritional information and delivery option before you check out.
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TastyBasics Granola Nuts & Seeds, 350 g
A good option if you’re looking for granola with nuts and seeds and want to compare the fibre per 100 g. Check the latest allergen statement carefully, as the product information doesn’t classify some allergens consistently across all sources.
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TastyBasics Granola Chocolate & Nuts, 350 g
A chocolate and nut granola for anyone weighing up flavour as well as fibre. Check the nutritional information for this variety and read the allergen statement on the pack, as the product information doesn’t classify allergens consistently across all sources.
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Quaker Cruesli Choco Zero Sugar, 400 g
If you’re considering a chocolate Cruesli variety and want to compare fibre and sugars, check the ingredients and allergens on this pack too. The product information lists milk and cereals containing gluten.
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Quaker Cruesli Zero Sugar Added Strawberry & Peach, 400 g
A strawberry and peach Cruesli variety for anyone looking for a fruity flavour. Compare total sugars with other varieties and check the allergen statement if cereals containing gluten, milk or nuts are relevant to you.
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Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon, 400 g
If you’re looking to compare Cruesli with apple, pecans and cinnamon against other flavours, check the fibre and total sugars per 100 g. When checking the ingredients, bear in mind that this variety contains pecans, wheat and oats.
Frequently asked questions
When can granola be called ‘high in fibre’?
Under EU rules on nutrition claims, a food can be called ‘high in fibre’ if it contains at least 6 g of fibre per 100 g or 3 g per 100 kcal. To see how much fibre you’ll get in your serving, check the amount in the nutrition table.
How much fibre does the Voedingscentrum recommend for adults?
The Voedingscentrum recommends at least 24 g of fibre a day for adult women and at least 30 g for adult men. When comparing granola, you can look at the fibre per serving without treating it as your only source of fibre.
Is gluten-free granola also free from nuts and soya?
No. Gluten-free says nothing about whether a product contains nuts or soya. The product information for Holie’s Gluten Free Granola Protein Nuts lists soya, almonds and hazelnuts. For any other variety, check its own allergen statement and the label when it arrives.
Can I get the Lidl or ALDI granola shown delivered online?
The product pages mentioned don’t confirm that you can. Lidl marks its granola as ‘in store only’, while ALDI directs shoppers to a store for Golden Bridge Granola. To order online, look for a product with a delivery option you can select for your postcode.