Who are the options for?

Online shopper short on preparation time

You want croissants delivered with your groceries and are choosing between quickly baking them and shaping the dough yourself. Check both the delivery slot and the preparation instructions for your chosen variety.

Shopper who needs to check allergens

You need the ingredients list for the exact variety: plant-based doesn’t mean gluten-free, and a gluten-free croissant may contain other allergens.

Breakfast shopper comparing seeds and fibre

You’re looking for a croissant with kernels or seeds and comparing the fibre content per 100 g. The name ‘multiseed’ doesn’t, by itself, mean that a croissant is wholemeal.

What should you look for when ordering?

First, check whether the store delivers croissants to your address. Then compare the preparation method, ingredients and nutritional information for the varieties you can order.

What to consider What to check before buying Who it matters to
Home delivery Choose your address and store; check the delivery slot and whether the croissants are available to order. If I want croissants delivered with my groceries, a product that’s only available in store is no use to me. For around 31% of consumers, delivery availability comes first.
Bake or shape yourself Compare the preparation method, baking time and storage instructions for the exact variety. I want to choose between minimal preparation and the freedom to decide on the shape or filling myself. For around 31% of consumers, this choice of preparation method is also their main concern.
Ingredients and allergens Read the current ingredients and allergen information for each variety, including any ‘may contain’ statements. If I need to avoid certain ingredients, I can’t rely on the words ‘plant-based’ or ‘gluten-free’ alone. For around 23% of consumers, checking this is the top priority.
Seeds and fibre Compare the order of ingredients and fibre per 100 g; check separately whether the product is labelled ‘wholemeal’. I’m looking for a croissant with seeds and want to know what the packaging actually says about its fibre content. This is the top priority for around 15% of consumers.

Common mistakes

  • Assuming ‘multiseed’ means ‘wholemeal’

    The AH Meerzaden croissant lists seeds and 3,6 g of fibre per 100 g, but wheat flour comes first in the ingredients list. The Voedingscentrum distinguishes products containing several types of grain from wholemeal products.

    If you’re specifically looking for a wholemeal croissant, check the product name and ingredients rather than relying on a reference to seeds alone.

  • Assuming a dietary label gives you all the allergen information

    Jumbo’s plant-based croissant contains wheat. The gluten-free Schär Croissant à la Française listed on the Albert Heijn product page contains egg and milk. These descriptions therefore answer different questions.

    Read the allergen information on the exact product packaging and check for any ‘may contain’ statements too.

  • Confusing a product page with home delivery

    Lidl Nederland and Dirk state that they don’t deliver groceries. Even at a store that does offer delivery, your choice of address and delivery slot can affect what you’re able to order.

    Select your address, store and delivery slot before choosing a croissant for your order.

  • Using the same baking time for dough and ready-to-bake croissants

    PLUS says its ready-to-bake butter croissants need 4–6 minutes in the oven at 200 °C, while its butter croissant dough needs around 15–20 minutes. PLUS says the dough must be prepared and eaten straight after opening.

    Follow the preparation and storage instructions on the packaging for the exact variety you receive.

Relevant supermarket chains

These chains are worth comparing for product types or home delivery, but a croissant listed on a product page isn’t automatically available to order to your address.

Albert Heijn

Albert Heijn lists croissants including chilled dough and a multiseed variety.

  • Albert Heijn says its AH Verse original croissants need 12–15 minutes in the oven at 200 °C. The AH Meerzaden croissant lists 3,6 g of fibre per 100 g.
  • The AH Meerzaden croissant is listed as ‘In store only’, so it isn’t confirmed as an option for home delivery.

Jumbo

Jumbo lists ready-to-bake croissants in both a butter and a plant-based variety.

  • The butter variety reviewed lists 25,2% butter; the plant-based variety offers a different choice of ingredients.
  • Both varieties reviewed contain wheat. Check all the allergens on the exact packaging of the plant-based variety.

PLUS

PLUS offers grocery delivery and lists both ready-to-bake butter croissants and chilled croissant dough.

  • PLUS says its ready-to-bake butter croissants need 4–6 minutes in the oven at 200 °C.
  • According to PLUS, available delivery slots depend on the store you choose and when you place your order.

Lidl

Lidl is worth considering for croissants in its in-store range, but not for home delivery.

  • Croissant product pages can help you explore products available in store.
  • Lidl Nederland says it doesn’t sell groceries through its website or app and doesn’t offer a grocery delivery service.

Dirk

Dirk is a supermarket to consider for in-store shopping, not for having croissants delivered.

  • Online range information can help you plan a visit to the store.
  • Dirk says it doesn’t currently deliver groceries to customers’ homes.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Which croissant takes the least preparation?

A ready-to-bake croissant takes less effort than chilled dough that you need to cut and shape yourself. PLUS says its ready-to-bake butter croissants need 4–6 minutes in the oven at 200 °C; for its croissant dough, PLUS gives a baking time of around 15–20 minutes. Always follow the instructions on the packaging you choose.

Is a plant-based croissant also gluten-free?

No, the two labels don’t mean the same thing: the plant-based Jumbo croissant reviewed contains wheat. Check the ingredients and allergens for the exact variety before buying.

How can I tell whether a croissant contains iodised baker’s salt?

You can’t tell from the type of product alone; check the ingredients list for the croissant you’ve chosen. The Voedingscentrum points out that bread isn’t necessarily made with baker’s salt either.

How can I check whether my croissants can be delivered?

First choose your address, store and delivery slot, then check whether you can add the variety you want to your order. PLUS says delivery slots vary by store and when you order; Lidl Nederland and Dirk state that they don’t deliver groceries.