Who is this relevant to?

Weekly grocery shoppers

You want to add bread rolls to your usual shop and check whether your basket meets the delivery requirements.

Shoppers comparing nutritional information

You’re choosing between white, multigrain and wholemeal rolls, and want to compare their ingredients and fibre per 100 g.

Shoppers who read labels carefully

You check the ingredients, allergen information and use of iodised salt on each pack.

What should you look for when ordering?

First, check that delivery works for your grocery basket. Then compare the rolls themselves by type, ingredients and nutritional information.

What to consider What to check before buying Who it matters to
Your whole order Check the minimum order value for your address and the terms for your chosen delivery slot. When I order rolls with my weekly shop, I want to know whether the whole basket can be delivered. This is the main concern for around 42% of consumers.
Ingredients and fibre Check which types of flour are used and compare fibre per 100 g for products in the same preparation state. When choosing between white and multigrain, I want to see which flour has been used and what the nutritional value is. Around 33% of consumers focus on this first.
Labels and allergens Read the latest allergen information and look for iodised salt or bakers’ salt if this affects your choice. I want to know which ingredients and allergens are listed on the pack before ordering. For around 25% of consumers, checking the label is the most important consideration.

Common mistakes

  • Assuming one pack of rolls counts as a full delivery order

    Albert Heijn, Jumbo and PLUS have a minimum order value. One pack on its own usually won’t meet it.

    Fill your shopping basket first, then check the requirements for your address and delivery slot.

  • Treating multigrain and wholemeal as the same thing

    The name multigrain doesn’t tell you how much wholemeal flour a roll contains. PLUS states that its multigrain rolls contain 56% wholemeal wheat flour.

    Read the ingredients list and compare the nutritional information per 100 g if the ingredients affect your choice.

  • Skipping the label when you order again

    According to the Netherlands Nutrition Centre, bakers aren’t required to use bakers’ salt. Ingredients and allergen information can also vary between rolls.

    Check the current packaging every time you buy, especially if a particular ingredient or allergen matters to your choice.

Brands and shops to compare

When ordering online, check delivery options and the availability of your chosen rolls separately.

Albert Heijn

Albert Heijn offers online grocery orders and has a product page for white rolls.

  • The white rolls are listed in a 300 g pack.
  • The wholemeal rolls we looked at are listed on the product page as in-store only, so check whether each variety can be ordered.

Jumbo

Jumbo offers grocery delivery and lists white rolls and frozen rolls, among other options.

  • You can view the different product types in its listed range of rolls.
  • The minimum order value for home delivery can depend on your postcode; also check the instructions for frozen products.

PLUS

PLUS offers online ordering for delivery or collection, and lists white and multigrain bake-at-home rolls.

  • PLUS states that its multigrain variety contains 56% wholemeal wheat flour.
  • Check the terms and product information from your chosen shop before ordering.

Dirk

Dirk lists white bake-at-home rolls for in-store purchase.

  • You can compare the product with other white bake-at-home rolls available in store.
  • Dirk currently says it doesn’t deliver groceries, so it isn’t a home delivery option for this comparison.

ALDI

The product page for an individual roll directs you to visit an ALDI shop.

  • An individual roll could be a good option if you’re shopping in store.
  • If you want your shopping delivered, first check whether rolls can be ordered to your address.

Lidl

Lidl has an online platform with product information and offers.

  • You can check your local range if you want to buy rolls in store.
  • Check separately whether rolls can be ordered online with your groceries to your address.

Bread rolls on Joybuy

These white rolls are one option to consider for an online grocery basket. Check the latest product information and delivery terms before ordering.

g'woon white rustic rolls, 4 pack

g'woon white rustic rolls, 4 pack

A handy option if you want to add white rolls to a grocery order.

  • Pack size: 4 rolls.
  • Check the latest ingredients, allergen information and nutritional details if you’re comparing this product with another variety.
View on Joybuy

Frequently asked questions

Can I have one pack of rolls delivered?

At Albert Heijn, Jumbo and PLUS, one pack usually won’t meet the minimum order value. Once you’ve put together your full shopping basket, check the requirements for your postcode and delivery slot.

How should I compare white and multigrain rolls?

Compare the ingredients and nutritional information for the same product types, including fibre per 100 g. Multigrain doesn’t automatically mean wholemeal; PLUS specifically states that its multigrain rolls contain 56% wholemeal wheat flour.

Do all rolls contain iodised bakers’ salt?

No. According to the Netherlands Nutrition Centre, bakers aren’t required to use bakers’ salt. Check the latest ingredients list if iodised salt or bakers’ salt matters to your choice.

Can I get Dirk rolls delivered to my home?

Dirk currently says it doesn’t deliver groceries. The white bake-at-home rolls on its product page are therefore an in-store option, not a delivery choice in this comparison.

How should I store frozen rolls?

Follow the storage instructions on the pack you choose. Jumbo says to store its frozen rolls at −18 °C and not to refreeze them after thawing; these instructions don’t automatically apply to bake-at-home rolls from another range.