Which ontbijtkoek is right for you?

Looking for a thick slice

You want a substantial slice to start your working day. A description such as ‘thick slice’ is a more direct indication than XL or a heavier pack alone; take a look at the slice itself if you can.

Comparing sugar and fibre

You’re looking at sugar and fibre per serving, not just the wording on the front of the pack. Compare the same variety per 100 g and per slice, and check the ingredients and allergen information too.

After a quick breakfast routine

You want to be able to grab a pre-sliced piece on a working day. Check that the loaf is sliced and that the number of slices suits how you’ll use it.

What should you look for when choosing?

First, decide what matters most for your weekday morning: a clearly described thick slice, nutritional information, portion convenience or a pack you can pick up during your usual shop.

What to consider What to check Who it matters to
Thick slice Look for an explicit description of the slice or view it in store. Grams per slice don’t measure its physical thickness. If I want one substantial slice, a larger pack doesn’t tell me enough about the slice itself. An estimated 29% of consumers put a demonstrably thick slice first.
Sugar and fibre Compare sugar and fibre per 100 g and per serving; check the ingredients and allergen information too. When I compare varieties, I want to know what’s in the slice I’ll actually eat. An estimated 29% of consumers give this nutritional information top priority.
Convenient portions Check whether the loaf is sliced and how many slices the pack contains. On a busy morning, I want to grab a slice without having to cut it first. Convenience comes first for an estimated 24% of consumers.
Usual shop Check which sliced varieties your usual shop stocks and read the information on that exact pack. If I pick up my ontbijtkoek as part of my regular shop, I want a pack that’s available there and suits how I’ll use it. This is the main consideration for an estimated 18% of consumers.

Common mistakes

  • Assuming XL means a thicker slice

    Peijnenburg lists 345 g and 12 slices for its sliced plain variety; Albert Heijn lists 455 g and 16 slices for Peijnenburg sliced plain XL. That works out at around 28.8 g versus 28.4 g per slice, but it doesn’t measure thickness.

    Use pack weight and slice count to compare portions. To check thickness, look for an explicit description and, if possible, view the slice yourself.

  • Assuming no added sugar means sugar-free

    A variety with no added sugar can still contain sugars. Peijnenburg lists 1.4 g of sugars per 28 g slice for its sliced wholemeal variety with no added sugar.

    Read the nutritional information per 100 g and per serving, and check the ingredients of the variety you’re buying.

  • Overlooking allergens on the specific pack

    Ingredients can vary between ontbijtkoek varieties. For sliced plain Bolletje ontbijtkoek, PLUS lists lupin, wheat and rye among the ingredients.

    If you have an allergy or intolerance, always read the current allergen information on that exact pack.

  • Assuming it contains iodine

    A general statement about baker’s salt doesn’t tell you whether the ontbijtkoek you choose contains iodine.

    Check the ingredients for the specific variety or ask the manufacturer which salt is used if this matters to your choice.

Brands and own-label options at a glance

Peijnenburg

Offers sliced plain and wholemeal varieties that you can compare by slice count and nutritional information.

  • Peijnenburg lists 12 slices for its 345 g pack of sliced plain ontbijtkoek and 4.7 g of fibre per slice for its sliced wholemeal variety with no added sugar.
  • The name XL alone doesn’t prove that the slices are thicker.

Bolletje

PLUS explicitly describes the 500 g sliced plain variety as ontbijtkoek with a thick slice.

  • That description suits anyone specifically looking for a thick slice.
  • The description doesn’t give a physical thickness in millimetres; check the nutritional and allergen information too.

AH-huismerk

Albert Heijn lists its own-label sliced plain and wholemeal ontbijtkoek in 485 g packs.

  • The varieties give you several labels to compare within the same range.
  • Pack weight doesn’t tell you how thick an individual slice is.

Jumbo-huismerk

Jumbo lists a 475 g pack of its own-label sliced plain ontbijtkoek.

  • The sliced version is a good option if you don’t want to cut it yourself.
  • Check the specific pack if slice thickness, slice count or nutritional information is important to you.

Koek & Bakker

ALDI lists a 485 g pack of this own-label pre-sliced wholemeal ontbijtkoek.

  • Pre-sliced pieces suit a breakfast when you don’t want to cut your own.
  • Check the label and the slices themselves if nutritional information or physical thickness will determine your choice.

Ontbijtkoek at Joybuy

Related products coming soon.

Frequently asked questions

Does XL mean the slices of ontbijtkoek are thicker?

No, the name XL doesn’t prove that. Peijnenburg lists 345 g and 12 slices for its sliced plain variety, while Albert Heijn lists 455 g and 16 slices for its sliced plain XL variety. So the average weight per slice is barely different, but weight doesn’t measure physical thickness.

Which ontbijtkoek is explicitly described as having a thick slice?

PLUS uses that description for sliced plain Bolletje ontbijtkoek. It’s a product description, not a measurement of thickness; view the slice itself if its physical thickness is important to you.

Is ontbijtkoek with no added sugar sugar-free?

No, the two terms don’t mean the same thing. Peijnenburg still lists 1.4 g of sugars per 28 g slice for its sliced wholemeal variety with no added sugar. Compare the sugar content per 100 g and per serving on the label.

How should I store an opened pack of sliced ontbijtkoek?

Follow the storage instructions on the pack for your variety. For its 550 g sliced plain variety, Peijnenburg recommends storing it in a dry, dark place after opening, preferably in an airtight tin or container, according to PLUS.