Joybuy Insights

Buying clothes online: how to choose women’s, men’s and children’s clothing without making the wrong purchase

Buying clothes online is convenient, but an attractive product photo does not tell you everything. Particularly with branded clothing, differences in sizing, materials and intended use may only become clear once the item arrives. A sweatshirt that looks comfortable for relaxing at home, for example, may be too warm for sport. An outdoor jacket may be described as water-repellent, while you should check whether the seams are sealed.

The following pitfalls are common:

  • Confusing sizes: an S, M or EU size is not the same across every brand. Always check chest, waist and hip measurements, or the stated body height.
  • Vague material claims: terms such as “comfortable”, “warm” or “durable” mean little without the material percentage, fabric type and care instructions.
  • The wrong intended use: a hoodie, T-shirt or pair of jeans for everyday wear has different properties from Nike sportswear or a technical outdoor jacket.
  • Underestimating care requirements: clothing that can only be washed at a low temperature or cannot go in the tumble dryer requires more attention than standard cotton clothing.

Which specifications should you check?

1. Material and fibre composition

Always check the full composition. Cotton generally feels different from polyester, while recycled polyester says something about the source of the fibres but not automatically about a garment’s lifespan.

For example:

  • According to the product information, an adidas Trefoil Essentials Crew Sweatshirt consists of 70% cotton and 30% recycled polyester.
  • According to the product description, the Tommy Hilfiger children’s sweatshirts in the selection are made from organic cotton.
  • According to the product information, a JDY blouson contains 100% recycled polyester.
  • The Nike Dri-Fit Park 20 Tee has conflicting details in the supplied information: the description states 100% polyester, while the product specifications list 57% cotton and 43% polyester. Always check the composition on the product page and the garment label.

If you are looking for sustainable clothing, it is worth checking for a specific fibre percentage, certification where one is stated, and clear washing instructions. A brand’s sustainability claim is not a guarantee of a product’s overall environmental impact. Use only verifiable information.

2. Fit and measurements

A regular fit is usually less close-fitting than a slim fit, but the terminology is not fully standardised. Compare the size chart with a garment you already wear.

Look out for:

  • chest or bust measurement;
  • shoulder width;
  • sleeve length;
  • inside leg measurement for jeans;
  • room for an extra layer in jackets;
  • age size and body height for children’s clothing.

For children’s clothing, the stated age is only a guideline. The Tommy Hilfiger Essential Sweatshirt Kids, for example, lists EU sizes such as 98, 104, 110 and 116, linked to age categories. Measure the child before buying and allow room for movement.

3. Function, protection and care

For everyday use, a comfortable fit, ribbed cuffs and easy care are often more important than technical terminology. With jackets, you need to look more closely.

The product description for the PELLIOT fleece-lined jacket mentions a water column of 35.900 mm H₂O, breathability of 16.000 g/m²/24 hours and abrasion resistance of more than 40,000 rubbing cycles. These are technical values from the product information; they should not be interpreted as a general guarantee for every weather condition.

According to the product description, the The North Face NF0A8DY2 uses DryVent fabric with sealed seams. According to the product information, the The North Face NF0A84FC is a 3-in-1 system with an outer layer and a down inner jacket. For both models, check the size, care requirements and the layering system you need before ordering.

Recommended choices for different types of user

Suitable for: Budget-conscious beginners
Adidas Trefoil Essentials Crew Sweatshirt IY4932 Black S

Adidas Trefoil Essentials Crew Sweatshirt IY4932 Black S

Why it suits this profile: This black sweatshirt is designed for everyday wear, at home, on the go or for a casual occasion. The regular fit offers a middle ground between close-fitting and loose.

How this product avoids the pitfall

The product page states a specific fibre composition, regular fit and care instructions. This means you do not have to rely solely on the product photo or brand name.

Key benefit & highlights

70% cotton, 30% recycled polyester, fleece lining and ribbed cuffs. According to the product information, the model is suitable as a standalone layer or base layer.

Suitable for: Shoppers looking for top quality
The North Face Men Jackets NF0A84FC Estate Blue TNF Black M

The North Face Men Jackets NF0A84FC Estate Blue/TNF Black M

Why it suits this profile: This jacket is aimed at users who want one system for changeable weather and a range of outdoor activities.

How this product avoids the pitfall

The product information identifies separate layers, adjustable cuffs, an adjustable hem, ventilation zips and taped seams. However, check that these features suit the way you plan to use the jacket.

Key benefit & highlights

3-in-1 construction, outer material made from recycled polyester and a down inner layer with 550 fill power according to the product specifications.

Suitable for: Specific uses & intensive users
Nike Dri-Fit Park 20 Tee CW6952-071 L

Nike Dri-Fit Park 20 Tee CW6952-071 L

Why it suits this profile: This T-shirt is designed for football, training and casual wear. The short sleeves and regular fit make it suitable as a lightweight sports layer.

How this product avoids the pitfall

The product information states the sport type, fit and size L. As the supplied details give different material compositions, checking the label before buying is important.

Key benefit & highlights

Nike links Dri-FIT to moisture management in the product description. The listing also mentions a crew neck and freedom of movement.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about buying clothes online

How do I determine my clothing size when ordering online?

Measure your chest, waist and hips on your body, then compare these measurements with the size chart for the specific brand. For jeans, also check the waist size and inside leg measurement. For children’s clothing, look at body height in centimetres as well as age.

How can I stop clothes bought online from wearing out quickly?

Check the care label, wash dark colours separately and use the recommended temperature. Avoid the tumble dryer when it is not permitted. Turn printed garments inside out and close zips before washing. This helps preserve their shape, colour and finish for longer.

Is branded clothing automatically suitable for sport or outdoor use?

No. Check the material, fit and technical properties. A football T-shirt is not the same as an outdoor jacket made from waterproof fabric with taped seams. Choose clothing based on how you will actually use it: everyday wear, sport, travelling or walking.