Office buyer looking for biscuits
You want to put individual snacks in a biscuit tin for people to enjoy with tea or coffee. Flakes and chocolate sprinkles are sold as bread toppings; for this use, you’ll need a different product category.
Who might find this choice relevant?
Buyer looking for a lower-sugar bread topping
You’re looking for chocolate sprinkles for bread or breakfast at the office. If reducing sugar matters more to you than the shape, you could also compare chocolate sprinkles with flakes.
Organiser of a shared office space
You’re putting out a product for colleagues to share. So check the allergens and any possible traces on the exact packaging, and keep this information with the product.
What should you look for when choosing?
First decide whether the biscuit tin should contain individual snacks or whether you’re looking for sprinkles for bread or yoghurt. Then compare products within the right category.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Product type | Check whether the product is an individual biscuit or sprinkles for bread or a topping. | I want to be able to pick a snack from the tin to have with tea or coffee, not a bread topping. The right product type comes first for around 50% of consumers. |
| Sugars | Compare ‘of which sugars’ per 100 g within your chosen product group; for lower-sugar options, check the ingredients too. | If I’m buying sprinkles, I want to compare the sugar content rather than go by the name alone. Around 30% of consumers give this comparison top priority. |
| Sharing with others | Check the allergens and any sweeteners on the current packaging, and keep the information with the product. | Colleagues need to be able to see which ingredients and allergens a shared product contains. This check comes first for around 20% of consumers. |
Common mistakes
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Mistaking flakes for biscuits
Chocolate flakes are intended as a bread topping. Choosing a lower-sugar option doesn’t make them an individual snack for the biscuit tin.
If you’re stocking a tin with snacks, start with the biscuit category, then assess those products using their own labels.
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Assuming ‘less sugar’ means ‘sugar-free’
A comparison with another product doesn’t mean it contains no sugar. Albert Heijn lists 43 g of sugars per 100 g for AH Hagelslag puur minder suiker.
Check the ‘of which sugars’ value per 100 g and see which product the claim is being compared with.
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Skipping the ingredients when sharing
The sprinkles reviewed differ in their allergens and possible traces. Céréal Hagelslag puur minder suikers also carries a warning that excessive consumption may have a laxative effect.
Check the exact packaging and keep the ingredients and allergen information with the product.
Relevant brands to consider
Céréal
The Céréal Hagelslag puur minder suikers reviewed is chocolate sprinkles for use as a topping, not flakes or biscuits.
- Albert Heijn lists 7.7 g of sugars per 100 g for this option.
- According to the product information, this option contains maltitol and soya, may contain traces of milk, and carries a warning about excessive consumption.
Albert Heijn
AH Hagelslag puur minder suiker is a chocolate sprinkles option for anyone looking for a topping, not for a tin of individual biscuits.
- Albert Heijn lists 43 g of sugars per 100 g and compares the sugar content with that of AH Chocolade hagel puur.
- The option reviewed contains milk and lactose. Check the packaging if several colleagues will be using the product.
De Ruijter
The Chocolade vlokken puur reviewed is an option if you specifically want flakes as a bread topping.
- Albert Heijn’s product information states that this option contains at least 32% cocoa solids.
- Albert Heijn lists 63 g of sugars per 100 g, identifies soya as an allergen and notes that traces of milk may be present.
Choca
The Choca Vlokken reviewed are a standard flakes option, not a choice for individual biscuits.
- The flakes are a suitable product type if that’s the kind of topping you’re looking for.
- PLUS lists 71 g of sugars per 100 g for the option reviewed. It contains wheat and soya; milk may also be present.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Can you put chocolate flakes loose in an office biscuit tin?
Chocolate flakes aren’t a substitute for individual biscuits. The product pages reviewed describe flakes and chocolate sprinkles as bread toppings; for snacks to enjoy with tea or coffee, look for biscuits and assess them separately.
Does ‘less sugar’ mean chocolate sprinkles are sugar-free?
No. Albert Heijn lists 43 g of sugars per 100 g for AH Hagelslag puur minder suiker, and the Céréal Hagelslag puur minder suikers reviewed contains 7.7 g per 100 g. Always check the nutritional information for the exact option, as well as the claim.
What should you look for in chocolate sprinkles containing maltitol?
Read the ingredients and the warning on the packaging. The Céréal product information reviewed warns that excessive consumption of its Hagelslag puur minder suikers may have a laxative effect; don’t assume this warning applies to other products.
How do you compare the sugar content of sprinkles?
Compare ‘of which sugars’ per 100 g in the nutrition table, ideally between products of the same type. The Netherlands Nutrition Centre explains that nutritional values per 100 g or 100 ml are shown on the label; also consider the portion you’ll actually use.
What information should you keep with a shared office product?
Keep the current packaging or the full ingredients and allergen information with the product. The sprinkles reviewed differ in their listings of milk, soya, wheat and possible traces, so don’t rely on the brand name alone.