Who are these options relevant to?

Shoppers comparing the price per kilogram

You regularly use ordinary wholegrain oats and want to compare packs on a like-for-like basis, rather than choosing based on the brand or pack size.

Shoppers looking for a quick breakfast

You’re looking for fine oats with short preparation instructions, or individual portions that don’t need measuring.

Shoppers who need a gluten-free option

If you have coeliac disease, ordinary oats aren’t automatically suitable. The Netherlands Nutrition Centre advises checking for the official Crossed Grain symbol on the packaging.

What should you look for in oats?

First decide whether you’re buying oats for a separate breakfast or recipe: rice remains the basis of a rijsttafel. Then compare only the types of product that suit what you want to make.

What to consider What to check Who it matters most to
Price for stocking up Compare the price per kilogram of ordinary wholegrain oats and check the pack size. If I use oats regularly, I want to know what a comparable quantity costs. For around 36% of consumers, stocking up is their top purchasing priority.
Preparation and measuring Read the preparation instructions and check whether the product contains loose oats or individual portions. On a busy morning, I want to spend as little time as possible cooking or measuring. Convenience comes first for around 22% of consumers.
Gluten-free suitability If you have coeliac disease, check for the Crossed Grain symbol and read the allergen information on the exact pack you’re considering. When a gluten-free option is essential, I can’t rely on the product name alone. For around 21% of consumers, that reassurance is the first thing they look for.
Oat texture and how you’ll use it Choose between fine and coarse oats, and read how to prepare the variety you’ve picked. For my own recipe, I want to choose the texture that suits it, separately from the rijsttafel. Around 21% of consumers put the intended use first.

Common mistakes

  • Choosing oats as a substitute for rice

    Eetspiratie describes an Indonesian rijsttafel as a selection of small dishes served with rice or nasi. Choosing oats as the base would change the meal you’re putting together.

    Decide whether you need rice or a side dish for the rijsttafel, or oats for a separate breakfast or recipe.

  • Assuming ordinary oats are suitable for coeliac disease

    According to the Netherlands Nutrition Centre, ordinary oat products may not be suitable for people with coeliac disease because they can come into contact with gluten-containing grains. The words ‘oats’ and ‘wholegrain’ alone are no guarantee.

    If you have coeliac disease, check for the official Crossed Grain symbol and read the allergen information on the pack of the variety you’ve chosen.

  • Comparing portion packs and loose oats by pack size alone

    A pack of individual portions offers a different level of convenience from a bag of loose oats. Unless you compare the price per kilogram, you won’t see what that convenience costs for a comparable quantity.

    Compare the price per kilogram and decide whether pre-measured portions would make a difference for you.

  • Assuming a shop listing means a product will always be available

    A listing for a supermarket’s own-brand product doesn’t tell you which variety is in your local shop.

    Before you buy, check the packaging, current price and availability at the shop you plan to visit.

Brands to consider

Albert Heijn

AH offers fine wholegrain oats in a 500 g pack as a simple option.

  • The variety described contains wholegrain oats as an ingredient.
  • The packaging warns that other gluten-containing grains may be present; don’t assume it’s suitable if you have coeliac disease.

Jumbo

Jumbo lists fine and coarse wholegrain oats, an organic variety and a separate gluten-free range.

  • You can compare different oat textures and pack sizes at Jumbo.
  • A standard variety isn’t the same product as one bearing the Crossed Grain symbol; check each pack individually.

Quaker

Quaker offers classic oats, Oats Express Naturel in individual portions, and a separate Pot Protein Naturel.

  • Oats Express Naturel contains 12 individual portions, ideal if you don’t want to measure them out yourself.
  • As well as oats, Pot Protein Naturel contains skimmed milk powder and soya protein; check the ingredients if you’re looking for plain oats.

Brinta

Brinta describes its 450 g pack of oats as extra-fine oat flakes.

  • The variety mentioned contains 100% oat flakes.
  • The packaging warns that traces of wheat and rye may be present.

Golden Bridge

Golden Bridge is the ALDI listing for fine wholegrain oats in a 500 g pack.

  • The product name clearly states the oat texture and pack size.
  • Check the packaging of the variety you buy for its ingredients, allergens and nutritional information.

Crownfield

Crownfield is the Lidl listing for organic oats in a 500 g pack.

  • The listing identifies the organic variety and pack size.
  • Check in store which pack and product information are available.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Can oats replace the rice in an Indonesian rijsttafel?

Not if you want to put together a rijsttafel as described by Eetspiratie: it consists of several small dishes served with rice or nasi. Buy oats for a separate breakfast or recipe, unless you deliberately want to create a different meal of your own.

Are ordinary oats suitable for coeliac disease?

Don’t assume they are. According to the Netherlands Nutrition Centre, oat products are suitable for people with coeliac disease only when the packaging bears the official Crossed Grain symbol; also check the information on the variety you’ve chosen.

How do I compare packs of oats?

For ordinary wholegrain oats, compare the price per kilogram and check that the texture suits your recipe. Consider individual portions separately if not having to measure them matters to you, and always read the ingredients and allergen information.

How should I store oats?

Follow the storage instructions on the packaging of your product. The available product instructions recommend keeping it in a cool, dry, dark place and closing the pack securely after use.