Who might find these options useful?

If you want to keep oats in stock

You want to measure out your own portions for several breakfasts or snacks. In that case, the ingredients and nutritional values per 100 g are more useful to compare than the wording on the front of the pack alone. According to the Voedingscentrum, an average 40 g portion of oats contains 4.4 g of fibre; the figure for a specific product may differ.

If you have little time to prepare something

At home or at work, you want to make a measured portion quickly. According to Albert Heijn’s product information, Quaker Express Naturel takes around two minutes to prepare in a microwave or saucepan. Check which liquid and preparation method are recommended on your pack.

If you need to check for gluten and allergens

The word ‘oats’ alone doesn’t tell you whether a product meets your dietary requirements. The Voedingscentrum warns that oats can be contaminated with gluten; if you have coeliac disease, it’s important to look for an explicit gluten-free label or the Crossed Grain symbol on the pack. Also read the ingredients and warnings about possible traces.

What should you look for when choosing?

Start with the factor that determines your choice: the ingredients in a staple for your cupboard, preparation time, or an essential check for gluten and allergens. Then compare the options that meet your needs.

What to considerWhat to check when buyingWho it matters to
Fibre and ingredients Compare fibre per 100 g on the same basis and check whether the ingredients list contains only oats or oat flakes. If I want a simple oat base for several meals, I’d rather decide for myself what to add. For around 50% of consumers, these ingredients are the main priority.
Preparation and portions Check the preparation time, the liquid required, and whether you need a microwave or pan. When I’m busy, I don’t want to measure out oats and spend a long time preparing them. That’s why around 30% of consumers prioritise speed and pre-measured portions.
Gluten and allergens Read the up-to-date ingredients and allergen information; if you have coeliac disease, check for an explicit gluten-free label or the Crossed Grain symbol. If gluten or other allergens limit my choice, the specific pack must meet my requirements. For an estimated 20% of consumers, this check is the top priority.

Common mistakes

  • Assuming every oat product is plain oats

    A mixed-grain breakfast cereal may contain other grains and added ingredients. Brinta lists rice, barley, wheat and sugar among the ingredients in Wake Up! Naturel; this is not the same product as Brinta Havermout, which is made from 100% oat flakes.

    Read the full ingredients list if you’re looking for plain oats as a staple for your cupboard.

  • Choosing ordinary oats without checking the label if you have coeliac disease

    According to the Voedingscentrum, oats can be contaminated with gluten. Regular products may also warn that they could contain traces of gluten-containing cereals.

    If you have coeliac disease, check the specific pack for a gluten-free label or the Crossed Grain symbol. If you have other allergies, also read the ingredients and warnings about possible traces.

  • Comparing dry oats with a prepared bowl

    Nutritional information per 100 g of dry oats and information per prepared portion aren’t measured on the same basis. Adding milk, yoghurt or toppings changes the nutritional value of the bowl.

    Compare products on the same basis first, preferably per 100 g of dry product, then assess what you add separately.

Brands and retailers to consider

Quaker

Offers both plain wholegrain oats and an Express Naturel option with pre-measured portions.

  • Quaker describes Havermout Original as 100% wholegrain oats; Albert Heijn says Express Naturel takes around two minutes to prepare.
  • For both options, check the latest warnings about possible traces of other cereals.

Brinta

The Brinta Havermout product reviewed here offers fine oat flakes as a base for making your own portions.

  • Albert Heijn lists 100% oat flakes as the ingredients in Brinta Havermout.
  • The pack warns that it may contain traces of wheat and rye. Other Brinta products, such as Wake Up! Naturel, have different ingredients.

Albert Heijn

Its range gives you the opportunity to compare fine and coarse oats, as well as individual product options.

  • Albert Heijn’s product range includes its own-brand oats, Quaker and Brinta.
  • When buying, check the current pack for ingredients, nutritional information and allergens; product information may change.

Jumbo

The online oats range includes fine and coarse flakes, as well as portion packs.

  • Jumbo’s product range shows different sizes and types of oats side by side.
  • Check the current range at the shop or online retailer you plan to buy from; an online listing doesn’t tell you which options are available in a particular store.

Oats for different occasions

These Joybuy products include an express option with pre-measured portions and loose oats that you can portion yourself. Compare the pack and the latest ingredients and allergen information with the occasion that matters to you.

Quaker Express Oatmeal, 324 g pack

Quaker Express Oatmeal – 324 g

For a pre-measured portion when you’re short on preparation time. This Express option contains 12 portions of 27 g and, according to the product information, takes around two minutes to prepare in a microwave or pan.

Before use, check the latest warnings about possible traces of soya, barley and wheat; if you have coeliac disease, don’t rely on the word ‘oats’ alone.

View at Joybuy
Zonnatura Organic Whole Wheat Oatmeal, 500 g pack

Zonnatura Organic Whole Wheat Oatmeal – 500 g

A 500 g pack for anyone who wants to measure out their own portions for different occasions.

Read the ingredients and allergen information on the pack, especially if gluten or other allergens affect your choice.

View at Joybuy
Brinta Oatmeal, 450 g pack

Brinta Oatmeal – 450 g

For anyone who wants to make their own portions using fine oat flakes. Albert Heijn lists 100% oat flakes as the ingredients in this Brinta Havermout.

The pack may warn that it contains traces of wheat and rye. Before comparing fibre content with other products, check the basis used in the nutritional information table.

View at Joybuy
Quaker Oatmeal, 600 g pack

Quaker Oatmeal – 600 g

For anyone who wants to keep loose oats in stock and measure out their own portions. Quaker lists 9 g of fibre per 100 g for these wholegrain oats.

Check the latest pack for possible traces of barley and wheat; ordinary oats aren’t automatically suitable if you have coeliac disease.

View at Joybuy
Quaker Oatmeal, 375 g pack

Quaker Oatmeal – 375 g

A 375 g pack for anyone who prefers to measure out their own oats rather than use pre-measured sachets.

Check the nutritional information table if you want to compare fibre per 100 g. Also check the latest information about possible traces of wheat and barley.

View at Joybuy

Frequently asked questions

How much fibre is in a portion of oats?

According to the Voedingscentrum, an average 40 g portion of oats contains 4.4 g of fibre. For a specific product, check the nutritional information on the pack and compare values per 100 g on the same basis.

Are ordinary oats suitable if you have coeliac disease?

Not automatically: according to the Voedingscentrum, oats can be contaminated with gluten. So check the specific pack for an explicit gluten-free label or the Crossed Grain symbol. The Netherlands Food and Consumer Product Safety Authority states that the use of the ‘gluten-free’ label must meet the requirements of Regulation (EU) No 828/2014.

When are portion sachets handy to keep in stock?

Portion sachets are useful when you want a pre-measured amount and have little time to prepare something. According to Albert Heijn’s product information, Quaker Express Naturel takes around two minutes to prepare in a microwave or saucepan; with loose oats, you decide the portion size yourself.

Can I buy oats for a snack from a chemist?

Check the current range at the chemist you plan to buy from, as this determines which oat options are available. Then check the ingredients, fibre per 100 g and allergen information for each product, so you don’t mistake another type of oat product for plain oats.