Who is this choice relevant to?

If you plan your weekend breakfast in advance

You want to have oats ready for porridge, overnight oats or baking when preparing your Sunday roast is already taking up time. According to the Netherlands Nutrition Centre, you can keep opened oats in the kitchen cupboard for a year, as long as they’re stored in a cool, dry, dark place in a tightly sealed container.

If you don’t have much time for breakfast

You’re looking for fine flakes or pre-measured portions so you can have breakfast with minimal preparation. Albert Heijn says Quaker Oats Express Original takes two minutes to prepare in a microwave or saucepan. Check the instructions for the variety you choose.

If you need to check ingredients and allergens

You want to know which grains and other ingredients are listed on the label before buying. The Brinta and AH products reviewed here state that they may contain other grains or soya. For a strict gluten-free diet, the Dutch Coeliac Society recommends choosing oats clearly labelled as gluten-free, for example with the Crossed Grain symbol.

What should you look for when choosing?

First, decide how often you use oats and whether you can store an opened pack somewhere dry. Then compare the preparation method and portion size, and prioritise ingredients and allergens if they’re important to you.

What to consider What should you check? Who is this important to?
Pack size Compare the pack size with how often you use oats. I use oats regularly for breakfast or baking and want a pack size that suits me. Pack size is the top priority for around 36% of consumers.
Storage after opening Check the best-before date and make sure you can store the pack in a cool, dry, dark place with the seal closed. If I use a pack over several weekends, I want to be able to store it properly after opening. This is the main concern for around 29% of consumers.
Preparation and portions Check the preparation instructions and whether the product contains loose flakes or pre-measured portions. On a busy morning, I want to make a bowl of oats without measuring them out. Around 21% of consumers give this convenience the highest priority.
Ingredients and allergens Read the current ingredients list and allergen information, and check whether the variety is labelled as gluten-free. If I need to avoid certain grains or soya, the label determines which pack I can choose. This check matters most to around 14% of consumers.

Common mistakes

  • Mistaking Brinta Volkoren graanontbijt for oats

    The brand name alone doesn’t tell you which grain is in the pack. According to Albert Heijn’s product information, Brinta Volkoren graanontbijt contains wholemeal wheat flour and salt, whereas Brinta Havermout is made from oat flakes.

    Check the full product name and ingredients list if you’re specifically looking for oats.

  • Buying a big pack without somewhere suitable to store it

    A larger pack is less practical if you can’t seal it properly after opening or put it away somewhere dry.

    Choose a pack size that suits how much you use, and store opened oats in a cool, dry, dark place in a tightly sealed container, as recommended by the Netherlands Nutrition Centre.

  • Assuming plain oats are automatically gluten-free

    Some of the oat products reviewed here state that they may contain other grains. The Dutch Coeliac Society points out that oats can come into contact with gluten during the supply chain.

    If you need to follow a strict gluten-free diet, check that the pack you choose is explicitly labelled as gluten-free, for example with the Crossed Grain symbol.

  • Treating Express and plain oats as the same product

    Portion packs mainly save you from measuring out the oats; an enriched variety may also contain different ingredients. For example, Albert Heijn lists soya protein and soya lecithin in Quaker Oats Express Naturel Protein.

    Choose based on the convenience you actually need, and check the portion size and ingredients for each variety.

Brands to consider

Brinta

Brinta makes both oats and a separate wholegrain cereal breakfast; the two products are not interchangeable.

  • According to Albert Heijn’s product information, Brinta Havermout 450 g contains 100% oat flakes and has extra-fine flakes.
  • The pack states that it may contain wheat and rye. Brinta Volkoren graanontbijt is a wheat product, not oats.

Quaker

Quaker offers plain oats and separate Express varieties in pre-measured portions.

  • Albert Heijn describes the standard 600 g pack as wholegrain oats and Express Naturel as a portioned product that’s ready in two minutes.
  • Check the exact variety: the Express Protein product reviewed here contains soya protein and soya lecithin.

AH

The own-label range includes a 1 kg pack of fine wholegrain oat flakes reviewed here.

  • Albert Heijn lists wholegrain oat flakes as the ingredient in this variety.
  • The allergen information states that it may contain soya and other grains, among other things. Check the label on the pack you buy.

Golden Bridge

ALDI Netherlands lists both fine and coarse wholegrain oats under its Golden Bridge brand.

  • The fine variety listed comes in a 500 g pack, giving you a choice of fine or coarse flakes from the range.
  • Check the ingredients and allergens on the specific pack before choosing it for a particular dietary requirement.

Oats for your cupboard at Joybuy

These oat products are suited to breakfast and baking during a busy weekend. Pack sizes vary and, where stated, so does the portion format. See which variety suits how you use oats and where you can store them.

Quaker Oatmeal 600 g

Quaker Oatmeal 600 g

A pack of oats for anyone who regularly keeps breakfast staples in the cupboard. Compare the size with how much you use and check the allergens on the label before buying.

View at Joybuy
Zonnatura Organic Whole Wheat Oatmeal 500 g

Zonnatura Organic Whole Wheat Oatmeal 500 g

A 500 g pack to consider if you’re looking for a smaller size. Check the ingredients list to see which grains this variety contains.

View at Joybuy
Quaker Express Oatmeal 324 g

Quaker Express Oatmeal 324 g

An Express variety to consider if pre-measured breakfast portions matter to you. Joybuy’s product information lists 12 portion packs; follow the pack instructions for preparation.

View at Joybuy
Brinta Oatmeal 450 g

Brinta Oatmeal 450 g

A pack of oats to consider if you don’t want to store a large pack. Make sure you choose Brinta Havermout, not the separate Brinta Volkoren graanontbijt.

View at Joybuy
Quaker Oatmeal 375 g

Quaker Oatmeal 375 g

A smaller pack of Quaker oats for anyone who prefers to open less at a time. Check the preparation instructions and allergen information for this pack separately from those for the 600 g variety.

View at Joybuy

Frequently asked questions

How long can you keep opened oats in the kitchen cupboard?

According to the Netherlands Nutrition Centre, opened oats can be kept in the kitchen cupboard for a year, provided you store them in a cool, dry, dark place in a tightly sealed container. Before using them, also check that their smell and texture seem normal.

Can you use oats after the best-before date?

According to the Netherlands Nutrition Centre, a ‘best before’ date relates to quality and doesn’t mean that an unopened pack is immediately unusable. Assess the packaging and product by looking at and smelling them, and taste them if needed. Storage conditions also matter once the pack has been opened.

Are plain oats suitable for a strict gluten-free diet?

Don’t assume they are without checking the label: plain oat products may state that they contain traces of gluten-containing grains. The Dutch Coeliac Society recommends choosing oats clearly labelled as gluten-free, for example with the Crossed Grain symbol.

When are portion packs useful?

Portion packs are particularly useful if you don’t want to measure out oats on a busy morning. According to Albert Heijn, the Quaker Oats Express Naturel product reviewed here contains 12 portions of 27 g and is ready in two minutes. Check the portions and preparation instructions again for any other variety.