What should you look for when choosing?
Start by checking the ingredients, then decide which preparation method suits your school-morning routine. If you need a gluten-free option, check the packaging before letting convenience or pack size sway your choice.
| What to consider |
What to check when buying |
Most relevant for |
| Added sugars |
Read the ingredients and check whether the packaging says ‘no added sugars’; also compare the sugars listed in the nutrition table. |
If I want to choose what goes into a school breakfast, I look for a simple oat base. Around 36% of consumers put this first. |
| Preparation and portions |
Check the preparation instructions and whether you need to measure it yourself or get a pre-portioned serving. |
On a busy morning, I want to prepare breakfast without lots of measuring. This convenience is the main priority for around 29% of consumers. |
| Allergens and school policies |
Read the allergen information on the pack. If you have coeliac disease, check for the Crossed Grain symbol; if you’re sending it in with your child, check the school or after-school club’s policies. |
If I’m buying for a child who needs a gluten-free option, or sending food in with them, the label and school policies need to meet their needs. This comes before other considerations for around 21% of consumers. |
| Stocking up |
Compare the pack size with how often you use oatmeal, and check the best-before date. |
If several people in my family eat oatmeal, I want a pack size that suits how much we use. Around 14% of consumers put this need first. |
Oatmeal on Joybuy
These two Quaker packs are options to consider for a school breakfast. Compare their pack sizes and check the ingredients, preparation instructions and allergen information on each pack.
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Quaker Express Oatmeal 324 g
For anyone comparing oatmeal for busy school mornings and wanting to see how the portions and preparation work.
Pack size: 324 g. Check the packaging for ingredients, nutritional information and allergens; if you have coeliac disease, also look for the Crossed Grain symbol.
View on Joybuy
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Quaker Oatmeal 600 g
For families buying oatmeal for several breakfasts at home and measuring out the amount they need themselves.
Pack size: 600 g. Read the packaging for ingredients, nutritional information and allergens; if you have coeliac disease, check for the Crossed Grain symbol.
View on Joybuy
Frequently asked questions
Does ‘no added sugars’ mean that oatmeal contains no sugars?
No. It may contain naturally occurring sugars. The claim refers to added sugars, so read the ingredients and compare the sugars listed in the nutrition table too.
Is regular oatmeal suitable for people with coeliac disease?
Regular oatmeal isn’t automatically suitable for people with coeliac disease. According to the Netherlands Nutrition Centre, oats can be contaminated with gluten, so oat products for people with coeliac disease must carry the official Crossed Grain symbol on the packaging.
What should I check before sending oatmeal in with my child to school?
Check the packaging and the school’s policies before sending oatmeal in with your child. The Netherlands Nutrition Centre recommends checking the school’s food policy in its handbook, on its website or in its app. If you need to avoid a particular allergen, also read the label on the product you buy.
Which label information helps when comparing oatmeal?
Check the ingredients, nutritional values per 100 g, allergens, preparation instructions and best-before date. This will help you decide whether the ingredients and preparation suit your school-morning routine, rather than relying only on the front of the pack.