Who this choice matters to

Buyers working with a strict allergen policy

You need to check whether each bread roll meets the individual requirements of every child. Check the current packaging for cereals containing gluten, other relevant allergens and warnings about possible cross-contamination.

Organisers of a special lunch

You’re looking for something different from the usual sandwich, without losing sight of your food policy. The Netherlands Nutrition Centre recommends wholemeal and brown bread as preferred choices for the bread component.

Teams preparing lunches in batches

You want to plan quantities and preparation in advance. Part-baked or frozen bread rolls can be suitable if you have the necessary oven or freezer space and can follow the storage instructions.

What to look for when choosing

First, check that the bread roll meets the nursery’s allergen requirements. Then compare the type of bread and portion size with your food policy, and choose a preparation method that works in practice on the day.

What to consider What to check before buying Who it matters to
Allergens and suitability Read the current ingredients and allergen information, along with any cross-contamination warning, and compare them with the individual requirements. When I buy bread rolls for children with different allergen requirements, I need to be able to check whether each product can be served. For around 42% of consumers, this question of suitability comes first.
Type of bread and portion size Check the ingredients, fibre and salt per 100 g, as well as the weight of each roll; assess whether the portion is right for the group. For a special lunch, I want to choose a different type of bread that also fits our food policy and portion sizes for young children. Around 33% of consumers give this consideration the most attention.
Preparation and storage Compare the preparation time and number of rolls per pack; for frozen rolls, read the defrosting and storage instructions. When we prepare several lunches at once, the number of rolls needs to suit the time and kitchen space we have available. For around 25% of consumers, this planning is their main purchasing concern.

Common mistakes

  • Relying on labels such as ‘sourdough’, ‘spelt’ or ‘multigrain’

    The bread rolls examined with these labels contain cereals that contain gluten; some varieties also list other allergens or possible traces. The product name is no substitute for the ingredients declaration.

    Before buying, check the current packaging and compare all relevant information with the nursery’s requirements.

  • Assuming every bread roll contains baker’s salt

    According to the Netherlands Nutrition Centre, baker’s salt contains iodine, but bakers are not required to use it. The ingredients therefore vary from product to product.

    Check the ingredients list for baker’s salt or iodised salt, or ask the baker which salt they use.

  • Treating a large bread roll as a standard portion

    The AH Liefde & Passie wholemeal sourdough bread roll examined weighs 115 g each. This may not be suitable for what every child eats at lunch.

    Decide in advance how many rolls you need and whether you’ll divide them into smaller portions.

    Portions that are too large can lead to food waste.

  • Getting frozen bread rolls ready without a defrosting plan

    For the Jumbo frozen variety examined, the rolls must not be refrozen after defrosting and must be prepared and eaten within 24 hours.

    Defrost only the quantity you’ve planned to use, and follow the instructions on the packaging for that specific variety.

Brands to consider

Albert Heijn

The AH Liefde & Passie range includes a wholemeal sourdough bread roll and part-baked multigrain bread rolls.

  • The wholemeal sourdough bread roll examined lists 7,1 g of fibre per 100 g and iodised salt.
  • This product contains cereals that contain gluten and may also contain allergens including sesame, barley and walnut. Check the current packaging.

Jumbo

Jumbo offers bread rolls in different preparation and storage formats, including part-baked and frozen varieties.

  • The brown frozen bread rolls examined list wholemeal wheat flour and 5,1 g of fibre per 100 g.
  • The white frozen variety examined must be prepared and eaten within 24 hours of defrosting; it must not be refrozen.

PLUS

PLUS offers, among other products, part-baked multigrain and spelt sourdough bread rolls.

  • The multigrain product examined lists 34% wholemeal wheat flour and includes instructions for cooking in an oven or air fryer.
  • The multigrain and spelt varieties examined contain cereals that contain gluten. Check each pack for other allergens and any possible traces.

Dirk

Dirk offers individual white and brown bread rolls, as well as a pack of four 1 de Beste rustic multigrain bread rolls.

  • The pack of four provides a useful basis for planning quantities.
  • Before using your chosen variety at the nursery, check its ingredients, allergens and nutritional information.

ALDI

ALDI lists an individual, freshly baked white bread roll.

  • Buying individual rolls makes it possible to match the quantity to the planned lunch.
  • Before using one at the nursery, ask about the ingredients and allergens in that specific bread roll.

Lidl

Lidl lists an individual white bread roll from its freshly baked range.

  • The product is described as a white wheat bread roll.
  • Before buying, check the product information for ingredients and allergens, and make sure it meets the nursery’s policy.

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Frequently asked questions

What allergen information should I check for bread rolls at the nursery?

Check the allergens for the specific bread roll and compare them with the nursery’s individual requirements. The Netherlands Food and Consumer Product Safety Authority states that food businesses must inform consumers about the allergens present. For packaged products, check the label and look out for warnings about possible cross-contamination too.

Is a multigrain, spelt or brown bread roll gluten-free?

No. The name alone does not tell you whether it contains gluten. The multigrain, spelt and brown varieties examined contain cereals that contain gluten. Assess any alternative solely on the basis of the current product information and the requirements for the child in question.

How do I choose a bread roll that meets our food policy?

Compare the ingredients, nutritional information and portion size of the specific bread rolls with the nursery’s policy. The Netherlands Nutrition Centre recommends wholemeal and brown bread as preferred choices for the bread component. A premium name or multigrain label does not tell you how much wholemeal flour or fibre a product contains.

Is iodised baker’s salt required in bread rolls in the Netherlands?

No. According to the Netherlands Nutrition Centre, baker’s salt contains iodine, but its use is not compulsory. So check the ingredients list for your chosen bread roll, or ask which salt has been used if the bread is sold loose.

When should I prepare frozen bread rolls after defrosting?

Follow the time limit on the packaging for the variety you’ve chosen. The Jumbo frozen bread rolls examined must be prepared and eaten within 24 hours of defrosting; this variety must not be refrozen once defrosted.