Choose individual portions if you want to divide sprinkles between lunchboxes or guests: De Ruijter Kleintjes contains eight portions, but it’s a mix of flakes, chocolate sprinkles and fruit sprinkles. If several people will be sharing one pack, match the weight of a regular box to what you’ll use before it reaches its best-before date, and check the label of the variety you choose.
Who are these packs for?
Anyone portioning sprinkles for lunchboxes or guests
Individual portions save you from measuring out sprinkles in advance. But check what’s in each portion pack: De Ruijter Kleintjes contains eight portions, but they’re a mix rather than flakes alone.
Families sharing a box
A regular box may be enough for several breakfasts over New Year if everyone sprinkles from the same pack. Choose the weight based on how much you expect to use, rather than assuming a larger box is a multipack.
Anyone comparing flavours and labels carefully
Milk chocolate flakes, dark chocolate flakes and mixed sprinkles are different products. Before buying, check the ingredients, allergens, pack size and best-before date of the exact variety you’re choosing.
What should you look for when choosing?
First decide whether you need individual portions or want to share from one box. Then compare the pack size and label of the varieties that suit your needs.
| What to consider |
What to check before buying |
Who it matters to |
| Individual portions |
Check the number of portions, the weight per portion and whether each one contains flakes. |
If I’m filling lunchboxes or setting out sprinkles for each guest, I don’t want to measure everything myself. Around 34% of consumers prioritise individual portions. |
| Sharing a box |
Check the net weight and best-before date; a 300 g box isn’t automatically a multipack. |
For several breakfasts, I want enough in one pack without being left with too much. Around 33% of consumers prioritise sharing. |
| Ingredients and allergens |
Compare the flavour and read the current ingredients and allergen information on the pack you’ve chosen. |
If not every type of sprinkle or ingredient suits everyone, I want to know exactly what I’m buying. Around 33% of consumers prioritise ingredients. |
Common buying mistakes
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Assuming a larger box is a multipack
A 300 g box contains more sprinkles, but they aren’t divided into individual portions. De Ruijter Kleintjes, on the other hand, contains eight portions of flakes, chocolate sprinkles and fruit sprinkles.
Choose portions if you want to hand them out individually; otherwise, choose a box from which you can measure out the amount you need.
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Looking only at the pack size
A small portion pack and a regular box differ in more than just weight. The portions and types of sprinkles may differ too.
Check whether you want flakes only or whether a mix would suit your breakfast or lunchboxes.
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Relying on the label of a different variety
Ingredients and allergens can vary from one product to another. PLUS lists milk and lactose in its milk chocolate flakes; that doesn’t tell you what’s in every other variety.
Check the ingredients and allergen information on the pack you’re actually buying each time.
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Assuming you can buy it in just one way
A product shown online isn’t necessarily available in every store or for every delivery option. Lidl lists the 300 g milk chocolate flakes included in this review as an in-store product.
Check the options at your chosen retailer before doing your New Year shopping.
Brands and retailers to consider
De Ruijter
Jumbo lists regular De Ruijter flakes, a 240 g Royaal pack and 140 g Kleintjes Strooibaar.
- According to the product information at Albert Heijn, Kleintjes contains eight individual portions.
- Those portions combine flakes with chocolate sprinkles and fruit sprinkles; it isn’t a pack of flakes alone.
Albert Heijn
Albert Heijn lists, among other products, its own 300 g milk and dark chocolate flakes, as well as De Ruijter Kleintjes.
- You can compare a regular box with a mixed portion pack.
- The 300 g own-brand chocolate flakes mentioned are still not individual portions.
Jumbo
Jumbo lists several De Ruijter varieties, including regular boxes and Kleintjes Strooibaar.
- The pack sizes shown help you choose between a box and individual portions.
- The regular boxes are not multipacks.
PLUS
PLUS lists milk chocolate flakes in a regular 300 g box.
- The stated weight is useful if you want to share from one box.
- This milk variety lists milk and lactose; check the label if the ingredients matter to your choice.
Kiekeboe (ALDI)
ALDI lists Kiekeboe chocolate flakes in milk and dark varieties, both in 300 g packs.
- There’s a choice of two listed flavours in the same pack size.
- These are regular packs, not confirmed individual portions.
Lidl
Lidl lists a regular 300 g pack of milk chocolate flakes.
- The stated weight makes the box easy to identify as an option for sharing.
- Lidl lists this product as available in store only.
Joybuy products for sharing
Consider these packs if you want to share sprinkles from one pack. They haven’t been selected as individual portion packs. For De Ruijter Hail Chocolate Pure, also check that the type of sprinkles suits your preference for flakes.
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g'woon Milk Chocolate Flakes – 300 g
For anyone looking to share milk chocolate flakes from one pack.
The pack states 300 g. If you want to hand out portions without measuring them, first check how the product is packed and read the current allergen label.
View at Joybuy
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De Ruijter Flake Feast – 200 g
An option if you’re looking for a 200 g pack to share at breakfast.
Check the ingredients and pack format if the flavour combination or individual portions matter to your choice.
View at Joybuy
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De Ruijter Flakes Milk – 200 g
For anyone looking for De Ruijter milk chocolate flakes to share.
The pack states 200 g. Check the portion format and current label if you’re buying for lunchboxes or need to take food allergies into account.
View at Joybuy
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De Ruijter Hail Chocolate Pure – 390 g
A larger pack for anyone looking to share sprinkles and considering the named dark variety.
The stated weight is 390 g. Before buying, check whether this product is flakes or another type of sprinkle, and whether you’ll use the quantity before its best-before date.
View at Joybuy
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Sprinkles Choca Flakes – 200 g
For anyone looking for a 200 g pack of flakes to share.
If individual portions or the ingredients matter to you, check the pack format and current label.
View at Joybuy
Frequently asked questions
Is a 300 g box of chocolate flakes a multipack?
No. The weight doesn’t tell you whether the contents are divided into individual portions. The boxes listed by PLUS, ALDI and Lidl are regular packs. De Ruijter Kleintjes does contain eight portions, but they’re a mix of different sprinkles.
How should I store flakes bought before New Year?
Follow the storage instructions and best-before date on the pack you choose. PLUS advises storing its milk chocolate flakes in a cool, dry, dark place. Choose an amount you’ll use before the best-before date.
Which allergen information should I check on the pack?
Read the ingredients list and allergen information for the exact variety you’re buying. The Netherlands Food and Consumer Product Safety Authority explains that allergens in prepacked foods must be clearly identified in the ingredients list. Don’t rely on the label for a different flavour or pack.
Can I rely on the same shopping options for New Year?
Just before you buy, check which products and purchasing options your chosen retailer lists. Lidl lists its 300 g milk chocolate flakes as an in-store product; a product listing alone doesn’t confirm that it’ll be available when you shop.