Choose a multiseed croissant if you want seeds in your croissant above all else for a late-night snack. Albert Heijn and Lidl each list a version, but check the ingredients of the product you buy. If a warm croissant matters more to you than seeds, look for a plain or bake-at-home version and allow time to prepare it. Having seeds in the name doesn’t, by itself, tell you anything about the nutritional value or allergens.
You want the bite of seeds, so you’re specifically looking for a multiseed version rather than a plain butter croissant. The product names at Albert Heijn and Lidl give you a starting point; check the ingredients of the version you choose.
You mainly want a warm croissant and seeds are less important. If you choose a bake-at-home version, check the pack instructions to see whether you have time and the right oven for it in the evening.
You want to know which ingredients and allergens a croissant contains before you buy it, or to check the nutritional value per serving. If you’re buying an unwrapped croissant, you can ask for allergen information before purchase, as the Netherlands Food and Consumer Product Safety Authority advises.
First decide whether seeds are a must-have for you. Then consider whether you want to eat the croissant straight away or have time to prepare it. For the product you choose, compare the information that matters for your purchase.
| What to consider | What to check before buying | Who it matters most to |
|---|---|---|
| Seeds in the croissant | Check the product name and ingredients list for seeds; don’t rely on the colour or appearance. | If I’m looking for a croissant specifically for the bite of the seeds, I want to know which seeds are in the product I choose. Around 27% of consumers put this preference first. |
| Ready to eat or bake at home | Check whether it needs to be defrosted or baked, and follow the instructions for that version. | Late in the evening, I don’t want to be caught out waiting for it to bake in the oven—or I may specifically want to bake a warm croissant. For around 20% of consumers, this choice of preparation is the main consideration. |
| Ingredients and allergens | Read the label on a packaged croissant; if it’s unwrapped, ask for allergen information before buying. | If I need to know the ingredients first because of an allergy or a particular ingredient, the croissant’s name isn’t enough. For around 27% of consumers, checking this comes first. |
| Serving size and nutritional value | Compare the nutritional information per serving, including fibre, sugars, saturated fat and salt. | For my late-night snack, I want to be able to compare serving sizes without assuming that the presence of seeds means a particular nutritional benefit. Around 26% of consumers prioritise this consideration. |
The name doesn’t tell you how much fibre, sugar, salt or saturated fat a serving contains.
Check the ingredients list to see which seeds it contains, and use the nutritional information to compare products per serving.
The Commodities Act Decree describes baker’s salt as iodised table salt for bread and other baked goods. That doesn’t mean the croissant you choose is made with baker’s salt.
Check the ingredients or ask the retailer which salt was used if this matters to your choice.
A product name or visible seeds won’t give you the full picture of the allergens in a croissant.
Check the allergen information on packaged products. If you’re buying an unwrapped croissant, ask before you buy; the Netherlands Food and Consumer Product Safety Authority emphasises that this information must be available in advance.
Preparation can take up a significant part of your late-night snack time. For example, PLUS says its mini butter croissant needs to defrost for 20 minutes before baking.
Choose a croissant that’s ready to eat if you don’t want to wait, and always check the pack instructions for bake-at-home versions.
Albert Heijn lists the AH Multiseed Croissant on a product page and as part of its croissant range.
Lidl has a product page for a Multiseed Croissant.
Jumbo has an online croissant range to browse if you’re also considering a plain version.
PLUS lists butter croissants, including a mini version with defrosting and baking instructions.
ALDI lists a fresh butter croissant as a plain croissant option.
Dirk lists butter croissants and bake-at-home croissants, among other options.
This product is a good fit for a late-night snack if a plain croissant is all you need and seeds aren’t a must-have. Check the pack to see whether you need to prepare the croissants.
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An option for anyone looking for a plain croissant as a late-night snack, rather than specifically seeking seeds.
The pack contains 4 croissants, with a total weight of 180 g. Before buying, check the preparation instructions if you want to eat them straight away.
No. Seeds in the product name don’t prove that it contains a particular amount of fibre. Check the nutritional information per 100 g or per serving if you want to compare croissants; the name doesn’t tell you anything about the sugar, salt or fat content either.
No. The definition of iodised baker’s salt in the Commodities Act Decree doesn’t confirm that it’s used in every croissant. Check the ingredients of the specific croissant or ask the retailer which salt was used.
Ask for allergen information before buying, or check whether it’s displayed with the product. According to the Netherlands Food and Consumer Product Safety Authority, consumers must also be able to obtain this information before buying unpackaged food.
Follow the preparation instructions for the version you buy; don’t assume a bake-at-home croissant is ready to eat. PLUS says its mini butter croissant needs to defrost for 20 minutes, then bake for 14 ± 2 minutes at 170 ± 10 °C, but these instructions don’t apply to other products.
