Who is this choice relevant to?

An eater who is sensitive to texture

Visible seeds or an unexpected crunch can put someone off a croissant. For a child aged 4 or over, a small, voluntary taste fits with the Netherlands Nutrition Centre’s advice to let children choose what and how much they try.

A family that checks ingredients carefully

If you’re looking for a croissant with seeds and need to take allergens into account, look beyond the product name. Albert Heijn lists cereals containing gluten and milk for its AH Meerzaden croissant, as well as warnings about possible traces of other allergens.

A shopper comparing food labels

You’ll need information for the exact variety to compare seeds, fibre, salt and the type of salt. The AH Meerzaden croissant lists iodised salt. The Netherlands Nutrition Centre says baker’s salt isn’t compulsory in bread, so don’t assume this applies to other croissants.

What should you look for when choosing?

First, decide whether visible seeds will suit the eater. Then compare the ingredients and nutritional information for the exact croissant. A plain croissant and a multiseed croissant won’t necessarily meet the same needs.

Multiseed croissant

A good fit if: the eater already enjoys or is willing to try linseed and sunflower seeds.

The trade-off: the visible seeds themselves may put a picky eater off.

Plain croissant

A good fit if: trying a croissant without visible seeds matters more than having a seed mix.

The trade-off: this option won’t replace a croissant with a specified seed mix.

What to considerWhat to check before buyingWho it matters to
Texture Check whether the croissant has visible seeds and whether a small taste would suit the eater. If unexpected bits make a bite difficult, I don’t want to offer a whole croissant straight away. Around 36% of consumers put texture acceptability first when making this choice.
Ingredients and allergens Read the current ingredients list and distinguish between allergens present and warnings about possible traces. If allergens matter in my family, I need to be able to check the exact packaging before serving anything. Around 29% of consumers put these checks first.
Nutritional information Compare the type of flour, fibre and salt per 100 g; check separately whether iodised salt is listed. If I’m looking for seeds, I want to know what else the croissant contains rather than relying on its name alone. Around 21% of consumers prioritise this product comparison.
Availability Check that the variety you’ve found really is a croissant with seeds and how you can buy it. I want to know whether I can find the multiseed variety in my shop before comparing it with other croissants. For around 14% of consumers, availability is their first concern.

Common mistakes

  • More seeds don’t automatically mean a better fit

    The AH Meerzaden croissant visibly contains linseed and sunflower seeds. For an eater who is put off by texture, these could be the sticking point.

    Where possible, start with a small, voluntary taste. The Netherlands Nutrition Centre advises letting children aged 4 or over choose what and how much they try.

    If the eater rejects the seeds, you may be left with an uneaten croissant.

  • Using the product name to check for allergens

    The name ‘multiseed’ doesn’t tell you which cereals containing gluten or milk ingredients a croissant contains, or which possible traces are mentioned.

    Before buying, read the current packaging and check both the allergens present and any warnings about possible traces.

  • Assuming every croissant contains iodised salt

    The AH Meerzaden croissant lists iodised salt, but the Netherlands Nutrition Centre says baker’s salt isn’t compulsory in bread. So this product’s ingredients tell you nothing about another croissant.

    If the type of salt matters for your comparison, check the ingredients list for the variety you’re buying.

  • Treating multiseed bread and a multiseed croissant as the same thing

    Multiseed bread is a different product. A plain croissant won’t meet the need for a specified seed mix either.

    First compare products in the category the eater wants to try, then check the ingredients and nutritional information for each variety.

Relevant brands to compare

Albert Heijn

The AH Meerzaden croissant is a specific example you can assess as a seeded croissant at product level.

  • For this variety, Albert Heijn lists linseed, sunflower seeds, nutritional information, allergens and iodised salt.
  • Albert Heijn says this croissant is available in store only. Check the current packaging, as product information can change.

Jumbo

Jumbo’s croissant range includes different types of plain and bake-at-home croissants as alternatives if seeds aren’t your first choice.

  • The category page includes plain, butter, plant-based and bake-at-home croissants.
  • Only consider a product a multiseed croissant once the ingredients for that exact variety confirm it contains seeds.

Plain croissants on Joybuy

These croissants are options to try if you’re looking for a plain croissant without visible seeds. Check the current packaging if a specified seed mix, particular ingredients or allergens are deciding factors.

G'woon mini butter croissants, 200 g pack

G'woon mini butter croissants, 200 g

The mini size may be suitable for a first taste of a plain croissant. The pack states 200 g; check the ingredients and allergens on the current label.

View on Joybuy
g'woon butter croissants, four pieces, 180 g

g'woon butter croissants, 4 pieces, 180 g

An option if you’d like to try a plain butter croissant instead of one with seeds. The pack contains four pieces and weighs 180 g; check the current allergen information before serving.

View on Joybuy
SCHOOF croissants, four pieces

SCHOOF croissants, 4 pieces

A plain croissant option if a seed mix isn’t essential. The pack contains four pieces; check the preparation instructions and any warnings about possible traces on the label.

View on Joybuy

Frequently asked questions

Is a multiseed croissant automatically wholemeal?

No. The presence of seeds doesn’t tell you whether the flour used is wholemeal. Check the type of flour and fibre on the label. According to Albert Heijn, the AH Meerzaden croissant contains 3,6 g of fibre per 100 g, but that doesn’t mean its product name indicates it’s wholemeal.

Does every Dutch croissant contain iodised baker’s salt?

No, you can’t assume that for every croissant. The Netherlands Nutrition Centre says baker’s salt isn’t compulsory in bread; the AH Meerzaden croissant does list iodised salt. Check the ingredients of the product you’re buying.

Which allergens are listed for the AH Meerzaden croissant?

Albert Heijn’s online product information lists milk and cereals containing gluten, including wheat, rye, spelt and barley. It also mentions possible traces of egg, soya, oats, almond, hazelnut and pecan. Check the current packaging when you buy it, and distinguish between ingredients present and possible traces.

How can I encourage a picky child to try a seeded croissant?

Offer a small, voluntary taste without assuming the child will enjoy the seeds. For children aged 4 or over, the Netherlands Nutrition Centre advises letting them choose what and how much they want to try.