Who is this choice for?

Coffee drinkers looking for a croissant with seeds

You want to choose a multiseed croissant to enjoy with your coffee or cake, without confusing it with a plain croissant or multiseed bread.

Shoppers who want to check the label

You want to check the ingredients and allergens in the exact product before buying. The name ‘multiseed’ doesn’t tell you everything.

Shoppers who need to fit in a visit to the shop

You’re looking for a croissant at a shop you already plan to visit. It’s worth noting that Albert Heijn says its multiseed croissant is available in store only, while Lidl says its freshly baked range may vary by branch.

What should you look for when choosing?

First decide whether you mainly want a croissant with seeds, need to check a specific label or are looking for a suitable option at your usual shop. Multiseed bread is only an alternative if the croissant shape matters less to you.

Multiseed croissant

Choose this if: you specifically want a croissant sold as a multiseed variety to enjoy with your coffee or cake.

Bear in mind: the product name doesn’t tell you which seeds it contains, or what its allergens or nutritional values are.

Plain or plant-based croissant

Choose this if: having a croissant with your coffee matters more than choosing a multiseed variety; Jumbo lists plant-based croissants among its range.

Bear in mind: ‘plant-based’ doesn’t, by itself, tell you whether a croissant contains a seed mix or is suitable for someone with an allergy.

Multiseed bread

Choose this if: you’d rather check the listed ingredients of a specific multiseed bread than choose a croissant.

Bear in mind: bread is a different product; the label information for PLUS Korenlanders Licht Meerzaden doesn’t apply to a multiseed croissant.

What to consider What to check when buying Who it matters to
Seed profile Check whether the shelf label or product listing explicitly describes it as a multiseed croissant. For details of the seeds, check the ingredients information for that product. If I want a croissant with seeds alongside my coffee or cake, I don’t want to accidentally pick up a plain croissant or bread. This is the top priority for around 50% of consumers.
Ingredients and allergens Read the ingredients, allergens and nutritional information for the exact product. Compare nutritional values per 100 g; ask for allergen information for unpackaged croissants. If I have an allergy or a specific dietary preference, I need to know what’s in this particular croissant. This check is the top priority for around 33% of consumers.
Availability Check the latest information from your shop or branch before relying on a specific multiseed variety being available. I want to be able to pick up a suitable croissant at my usual supermarket, even if the multiseed variety isn’t available. Around 17% of consumers prioritise this practical consideration.

Common pitfalls

  • Assuming ‘multiseed’ means ‘wholemeal’ or makes a nutritional claim

    A name that mentions seeds doesn’t tell you how many wholemeal ingredients or how much fibre the croissant contains.

    Read the ingredients list and compare the nutritional information per 100 g if these factors will influence your choice. Don’t use the information for multiseed bread as a substitute for a croissant’s label.

  • Guessing allergens from the product name

    The name ‘multiseed’ neither confirms nor rules out whether the exact product contains sesame or other allergens that may be relevant to you.

    For a packaged product, check the allergen information and any warnings. For an unpackaged croissant, ask for allergen information.

  • Assuming a product page guarantees availability

    Albert Heijn says its Multiseed Croissant is available in store only. Lidl says its freshly baked range may vary by branch.

    Check the information for the shop you plan to visit. If seeds aren’t essential, you could also consider a different croissant.

Relevant brands and shops to explore

Albert Heijn

Albert Heijn lists an AH Multiseed Croissant in its croissant range.

  • The multiseed variety is explicitly listed as a croissant.
  • Albert Heijn says this variety is available in store only; check the exact product for ingredients and nutritional information.

Lidl

Lidl has a Dutch product page for a Multiseed Croissant.

  • You can search specifically for a croissant described as multiseed.
  • According to Lidl, its freshly baked range may vary by branch; check the product information locally too.

Jumbo

Jumbo lists several croissant varieties, including a plant-based option.

  • A useful place to look if you’re not only considering multiseed croissants.
  • Check the name and ingredients of the variety you choose; ‘plant-based’ doesn’t mean ‘multiseed’.

Dirk

Dirk lists butter croissants in its rolls and croissants range.

  • An option to consider if a plain croissant suits your coffee break.
  • If seeds are essential to you, check whether the branch stocks a separate multiseed variety.

PLUS

PLUS Korenlanders Licht Meerzaden is bread, so it’s an alternative for anyone who doesn’t necessarily want a croissant.

  • The product information lists sunflower seeds, linseed and sesame seeds, among other ingredients.
  • The ingredients in this bread tell you nothing about the composition of a multiseed croissant.

ALDI

ALDI lists bread, bakery and bake-at-home products in its Dutch range.

  • A shop to consider if you’re already looking at bakery products.
  • Check the exact product name in store if you specifically want a multiseed croissant.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘multiseed’ mean a croissant is wholemeal or high in fibre?

No, you can’t tell from the product name. Check the ingredients list for the croissant in question and compare the nutritional information per 100 g. You can’t assume that the ingredients in multiseed bread are also in a croissant.

How can I check a multiseed croissant if I have a food allergy?

Check the allergen information for the exact croissant before choosing it. For a packaged product, read the ingredients and any warnings; for an unpackaged product, ask for allergen information. Don’t rely on the word ‘multiseed’ alone.

Can I always order a multiseed croissant online?

No, seeing a product listed online doesn’t guarantee you can order it online. Albert Heijn says its AH Multiseed Croissant is available in store only, while Lidl says its freshly baked range may vary by branch. So check the information for your local shop.