Who is this choice relevant to?

Hosts looking for seeds and texture

If you want to put a seeded croissant on your drinks spread, check the ingredients rather than relying on the name alone. Albert Heijn lists linseed and sunflower seeds in its Meerzaden croissant; Lidl describes its Meerzadencroissant as being made with several types of seed.

Hosts catering for allergies

If your guests need to avoid certain ingredients, up-to-date allergen information and any warnings matter more than how the croissant looks. The Netherlands Food and Consumer Product Safety Authority states that allergen information must also be available for non-prepacked foods.

Hosts short on preparation time

If you’re shopping shortly before your get-together, you’ll need to plan differently for croissants that are ready to serve than for bake-at-home products. So, check the preparation and storage instructions on the pack you choose before buying.

What should you look for when choosing?

Multiseed croissant

A good fit for: a drinks spread where seeds and their texture are a deliberate choice.

Bear in mind: ingredients and allergens vary by product; a name mentioning seeds doesn’t tell you anything conclusive about its nutritional value.

Plain or bake-at-home butter croissant

A good fit for: drinks with a classic croissant, when seeds aren’t needed.

Bear in mind: a bake-at-home option needs oven space and preparation time; follow the instructions on the pack you choose.

What to consider What to check when buying Who it matters to
Seeds and texture Check which seeds are listed in the ingredients and whether you’re choosing a multiseed option. If I’m putting croissants on the table specifically for their seeds, I want to know they’re actually in the product. For around 50% of consumers, this would be the main consideration.
Allergens Check the pack or ask the retailer about allergens and any warnings. If a guest needs to avoid certain ingredients, I don’t want to rely on the product name. Checking allergens would be the top priority for around 30% of consumers.
Preparation and availability Check whether the croissants are ready to serve or need baking, and read the preparation instructions. If I’m short on time or oven space, the croissants I choose need to fit my plans for the get-together. For around 20% of consumers, this would be the first thing to consider.

Common mistakes

  • Assuming ‘multiseed’ means better nutritional value

    The presence of seeds alone doesn’t tell you how much fibre, salt or saturated fat a croissant contains.

    Compare the nutritional information per 100 g and the ingredients list for the products you’re actually considering.

  • Assuming seeds mean a croissant is free from allergens

    A multiseed croissant may also contain other ingredients and allergens. For non-prepacked croissants, this information may not appear on an individual pack.

    Check the latest allergen information before buying and serving, especially if a guest needs to avoid certain ingredients.

  • Buying bake-at-home croissants without planning when to bake them

    A bake-at-home product needs time and oven space, which you may also need for preparing other drinks snacks.

    Check the temperature, baking time and storage instructions on the pack before deciding when to serve the croissants.

Brands to consider

Albert Heijn

Albert Heijn describes its Meerzaden croissant as a variety containing linseed and sunflower seeds.

  • A clearly identified multiseed option for anyone looking for seeds on their drinks spread.
  • Check the current pack for ingredients and allergens, as the recipe may change.

Lidl

Lidl describes its Meerzadencroissant as being made with several types of seed and notes that it is a store-baked product.

  • A croissant explicitly labelled as a multiseed option.
  • Ask in store about ingredients and allergens if you need this information to make your choice.

Jumbo

Jumbo’s croissant range includes plain, frozen and plant-based options.

  • Different preparation options to consider alongside your plans for the get-together.
  • If seeds are essential, check the ingredients of the specific product.

PLUS

PLUS provides product information and baking instructions for its small butter croissant.

  • The instructions help you plan when to use the oven for this option.
  • This is a butter croissant; don’t rely on this product information if you’re looking for a seeded croissant.

ALDI

ALDI lists a fresh, single-serve butter croissant as a store-baked product.

  • A plain croissant for a get-together where seeds aren’t essential.
  • Check the product information for ingredients and allergens.

Dirk

Dirk has a range of fresh rolls and croissants, including butter croissants.

  • A place to look for plain croissants for your get-together.
  • If you’re specifically looking for seeds, check the product information for the croissant you choose.

Croissants for drinks at Joybuy

These two croissants suit the plain-croissant option when seeds aren’t essential. Before your get-together, check the preparation instructions and allergen information on the pack you choose.

SCHOOF Croissants, 4 pieces

SCHOOF Croissants, 4 pieces

An option for anyone who wants to bake croissants for their get-together. Check the pack for the temperature, baking time and allergens before planning when to serve them.

View at Joybuy
g'woon Butter Croissants, 4 pieces, 180 g

g'woon Butter Croissants, 4 pieces, 180 g

A plain butter croissant for a get-together where seeds aren’t a priority. Check the pack to see whether it needs preparing and which allergens are listed.

View at Joybuy

Frequently asked questions

How do I check allergens in non-prepacked croissants?

Before buying, ask the retailer for allergen information and check whether it is displayed near the product. The Netherlands Food and Consumer Product Safety Authority states that sellers must also provide information about relevant allergens in non-prepacked foods.

Does a multiseed croissant automatically have a different nutritional value from a plain croissant?

You can’t tell from the name alone. Compare the nutritional information per 100 g, including fibre, salt and saturated fat, for the specific products you’re choosing between.

Should I allow time for bake-at-home croissants?

Yes, if the croissants you choose still need baking. PLUS gives a baking time of approximately 14 ± 2 minutes at 170 ± 10 °C after defrosting for its small butter croissant; for any other product, always follow the instructions on its own pack.

Does every croissant contain iodised salt?

Don’t assume so based on the type of product. Albert Heijn lists iodised salt among the ingredients of its Meerzaden croissant; for another croissant, check the ingredients list for that specific product.