Who is this for?

Shoppers looking for wholemeal flour and fibre

If you’re looking for rusks for breakfast or lunch, compare the fibre per 100 g and check which flour appears first in the ingredients list. Seeds on the pack don’t tell you whether wholemeal flour is the main ingredient.

Fans of a seed-rich texture

If seeds and kernels are your main reason for choosing multiseed rusks, check which types are listed. Stated percentages make it easier to compare the ingredients in different varieties.

Shoppers who need to check ingredients

Sesame, egg and cereals containing gluten may all be relevant when choosing multiseed rusks. Check the current packaging for the variety you’ve chosen; the seed mix or product name is no substitute for the allergen information.

What should you look for when choosing?

First, decide what matters most to you when adding multiseed rusks to your shop. Then compare the ingredients and nutritional information of the varieties that fit the bill, using the same per-100 g basis each time.

What to consider What should you check? Who is this most important to?
Wholemeal flour and fibre Check whether wholemeal flour appears first in the ingredients list and compare the fibre per 100 g. If I regularly eat rusks for breakfast or lunch, I want to know what flour they contain and how much fibre the variety lists. Around 40% of shoppers prioritise this combination.
Seeds and kernels Compare the types of seeds listed and their stated percentages; ‘multiseed’ doesn’t indicate a set quantity. For the texture, I’d rather choose based on the specific mix than the name on the front of the pack. For around 40% of shoppers, the types and quantities of seeds are the main reason for choosing.
Ingredients and allergens Read the current ingredients and allergen information, especially for sesame, egg and cereals containing gluten. If I need to avoid certain ingredients, checking these comes before my preference for a particular seed mix. For around 20% of shoppers, this is their top priority when buying.

Products can differ even within the same category. Albert Heijn lists wholemeal wheat flour in its AH Biologisch Volkoren multiseed rusks, with 11 g of fibre per 100 g. In the Bolletje Vezelrijk Beschuit Meerzaden variety described by Jumbo, wheat flour appears first, despite the seeds listed. If you also want to compare protein or salt, you can check those values on the packs without using them to draw conclusions about the overall nutritional value.

Common mistakes

  • Assuming ‘multiseed’ means ‘wholemeal’

    A rusk can contain several types of seed while using wheat flour as its main flour. The name doesn’t tell you which flour appears first in the ingredients list.

    If you’re looking for wholemeal rusks, check the flour in the ingredients list and compare the fibre per 100 g too.

  • Guessing the allergens from the seed mix

    The varieties examined list ingredients including sesame and cereals containing gluten; some also contain egg. Products with similar names may still require different ingredient checks.

    When choosing and before eating, check the current allergen information on the exact pack.

  • Looking only at the fibre information

    Fibre is just one value in the nutritional information. The flour used, protein and salt content, and allergens may also matter when making your choice.

    Compare nutritional values per 100 g and read the ingredients list, rather than treating a single claim on the front of the pack as a complete assessment.

  • Assuming ‘salt’ means the product contains iodine

    The word ‘salt’ alone doesn’t confirm whether iodised baker’s salt was used in the rusks.

    If iodine is important to your choice, look for product-specific information on the pack or ask the manufacturer to confirm.

Brands to consider

Bolletje

The Vezelrijk Beschuit Meerzaden variety described by Jumbo combines several listed seeds and kernels.

  • Jumbo lists 10 g of fibre and 17 g of protein per 100 g for this variety.
  • Wheat flour appears first in the ingredients list; the variety contains wheat and sesame. Check the details on the pack you buy.

AH Biologisch

The wholemeal multiseed rusks examined are worth considering if you’re looking for wholemeal flour and named seeds.

  • Albert Heijn lists wholemeal wheat flour, linseed, sesame seeds and sunflower seeds, as well as 11 g of fibre per 100 g.
  • This variety contains egg, sesame and cereals containing gluten.

TastyBasics

The Beschuit Meerzaden variety described by Jumbo may be worth considering if you want to compare the protein value as well as the seeds.

  • Jumbo lists 20 g of protein and 11 g of fibre per 100 g for this variety, with sesame seeds and linseed as quantified ingredients.
  • The variety contains egg, sesame and cereals containing gluten, including wheat, spelt and barley.

PLUS

The wholemeal Beschuit with seeds examined has a wholemeal base with seeds and kernels.

  • PLUS lists 49% wholemeal wheat flour and 10.6 g of fibre per 100 g for this variety.
  • The variety contains ingredients including wheat, barley, oats, egg and sesame. Check the current allergen information for the pack you choose.

Multiseed rusks at Joybuy

These two rusks are worth considering if you’re looking for seeds in the ingredients when doing a top-up shop. Choose between the packs based on your preference for the seed mix and the nutritional information on the current label; the stated quantities and weights refer to different pack sizes.

Bolletje Multiseed rusks, 10 pieces

Bolletje Multiseed rusks, 10 pieces

A pack of 10 to consider if you’re looking for rusks with seeds. Check the current packaging for the seeds, flour types and allergens listed for this variety; don’t assume it’s wholemeal based on the name.

View at Joybuy
TastyBasics Multiseed rusks, 184 g

TastyBasics Multiseed rusks, 184 g

A 184 g pack to compare if you want to look at protein and fibre as well as the seeds in multiseed rusks. Read the nutritional information per 100 g and check the current ingredients and allergen information before choosing.

View at Joybuy

Frequently asked questions

Are multiseed rusks always wholemeal?

No. Seeds don’t automatically make rusks wholemeal: Albert Heijn lists wholemeal wheat flour for the AH Biologisch variety examined, while wheat flour appears first in the Bolletje Vezelrijk Meerzaden variety examined, according to Jumbo. So check the flour on the pack you choose.

Which allergens should I check in rusks with seeds?

At the very least, check the current information for sesame, egg and cereals containing gluten if these ingredients are relevant to you. The varieties examined differ in whether they contain egg, among other things, so don’t rely on the product name alone.

Does ‘salt’ on the label mean the rusks contain iodine?

No. The word ‘salt’ alone doesn’t confirm that the product contains iodine. Check the pack for further information or ask the manufacturer to confirm if this affects your choice.

How should I store an opened pack of rusks?

Store opened rusks in a dry, airtight container and follow the storage instructions on the pack you’ve chosen. This helps limit exposure to moisture, which can affect their crispness.