Who are these rolls for?

Weekly shoppers keeping an eye on wholemeal and fibre

You want seeded rolls, but you also check the product description, the flour used and the fibre per 100 g. A seed mix alone won’t tell you whether a roll is wholemeal.

Households spreading their bread rolls over the week

You’re buying for several meals. The storage instructions, the freezer space you have and how many rolls you prepare at once will determine which pack is practical.

Shoppers checking for gluten and sesame

You need clear allergen information for the exact variety. Even a multiseed roll labelled gluten-free may contain sesame, as is the case with the PLUS variety.

What should you look for when choosing?

If the ingredients affect your choice, start with the product description and ingredient list. Then check whether the pack size and storage instructions suit how you’ll use the rolls throughout the week.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Read the product description and ingredients; compare the fibre per 100 g. If wholemeal comes first for me, I want to know which flour has been used rather than relying on the seeds in the name. This is the main priority for around 33% of consumers.
Gluten and sesame Read the allergen information for the exact variety, even if the product is gluten-free. If I need to avoid gluten or sesame, the label on this exact pack needs to give me a clear answer. This is the main concern for around 27% of consumers.
Storage and preparation Check how the product should be stored and what the pack says to do after defrosting. I want to use the rolls over several days without defrosting more than I need. Around 20% of consumers prioritise this kind of planning.
Pack size and choosing in store Check how many rolls are in the pack and look for the variety you want in store. For my weekly shop, I want a pack that suits the number of times I’ll eat them, and to be able to choose a recognisable seeded variety from the shelf. This is the main priority for around 20% of consumers.

Common buying mistakes

  • Assuming ‘multiseed’ means ‘wholemeal’

    Jumbo describes its Jumbo Pistolet Meerzaden as pre-baked white wheat bread with seeds. PLUS, by contrast, describes its Pistolets meergranen as pre-baked wholemeal multigrain rolls. So the words on the front of the pack don’t necessarily tell you that the products use the same type of flour.

    If you’re looking for a wholemeal variety, check the product description and ingredients. Always compare the stated fibre on the same basis, for example per 100 g.

  • Confusing a seed mix with allergen information

    Standard multiseed rolls may contain gluten-containing cereals and sesame. According to PLUS, its gluten-free multiseed rolls also contain sesame seeds.

    Read the allergen information on the pack you’re buying. Don’t judge whether it’s suitable based on the product name, colour or ‘gluten-free’ label alone.

  • Buying frozen rolls without a plan for defrosting

    PLUS’s frozen sourdough roll should be stored at −18 °C and not refrozen after defrosting. Instructions like these matter if you only want to use part of the pack at a time.

    Check how many you can prepare at once, and follow the storage and defrosting instructions for the variety you choose.

    Rolls you defrost all at once but don’t use according to the pack instructions may go to waste.

  • Taking it for granted that bread contains iodine

    According to the Netherlands Nutrition Centre, bread does not have to be baked with baker’s salt. So you can’t tell what salt a product contains just from the type of roll.

    If this matters to your choice, look for ‘baker’s salt’ or ‘iodised salt’ in the ingredients list for the specific rolls.

Brands to consider

Albert Heijn

An example to consider if you want to compare the ingredients and nutritional information for a brown multiseed sourdough roll.

  • For its AH Desem pistolet bruin meerzaden, Albert Heijn lists ingredients including wholemeal wheat flour, sesame and iodised salt.
  • The relevant product page says this item is no longer in the range, so don’t take the information as an indication that it’s currently available.

Jumbo

Useful for comparing a seeded bake-at-home roll with separate frozen varieties.

  • Jumbo describes its Pistolet Meerzaden as pre-baked white wheat bread with seeds and lists 5,7 g of fibre per 100 g.
  • The brown and white frozen rolls are different products. Don’t use their ingredients or storage instructions as a guide to the multiseed variety.

PLUS

Examples of different product types, including wholemeal multigrain rolls, a frozen sourdough roll and gluten-free multiseed rolls.

  • PLUS describes its Pistolets meergranen as pre-baked wholemeal multigrain rolls and lists 7 g of fibre per 100 g.
  • According to PLUS, its gluten-free multiseed rolls contain sesame seeds. Check the ingredients and storage instructions for each variety separately.

Dirk

A bake-at-home option to consider when you’re shopping for several meals at once.

  • Dirk describes its 1 de Beste Pistolet rustiek meergranen as a pack containing four bake-at-home rolls.
  • Check the pack for the flour used, fibre, salt and allergens before comparing this variety with other rolls.

Aldi

A shop to consider if you’re looking for individual rolls; the variety described here is white.

  • ALDI offers a white roll sold individually.
  • This white roll isn’t described as a multiseed or wholemeal variety. If you see another product, check it separately in store.

Lidl

An option for rolls you can bake at home; the rolls described here are white.

  • Lidl describes white rolls for baking at home and says they’re available in store only.
  • That product description doesn’t make them a multiseed variety. Check the shelf and the label if you’re specifically looking for seeded rolls.

Joybuy products

Related products will appear here soon.

Frequently asked questions

Does ‘multigrain’ mean the same as ‘wholemeal’?

No. ‘Multigrain’ tells you which types of grain have been used, but doesn’t in itself tell you whether the flour is wholemeal. Check the product description and ingredients: PLUS describes its Pistolets meergranen as wholemeal multigrain rolls, while Jumbo describes its Jumbo Pistolet Meerzaden as white wheat bread with seeds.

Are gluten-free multiseed rolls also free from sesame?

Not necessarily: according to PLUS, its gluten-free multiseed rolls contain sesame seeds. If you need to avoid sesame, always check the allergen information on the exact pack, even if it says ‘gluten-free’.

Do all rolls contain iodised baker’s salt?

No, you can’t tell from the product category. The Netherlands Nutrition Centre says that bread does not have to be baked with baker’s salt. If you want to know whether baker’s salt or iodised salt has been used, read the ingredients list for the rolls you’re thinking of buying.

Are frozen rolls handy for eating over several meals?

They can be, if you have enough freezer space and can use the rolls for each meal in line with the pack instructions. PLUS says its frozen sourdough roll should be stored at −18 °C and must not be refrozen after defrosting.