Who is this choice relevant to?

Hosts looking for a seeded texture

You want to serve something different from a plain croissant with your coffee. Albert Heijn lists an AH Multiseed Croissant, while Lidl describes its Multiseed Croissant as being made with several types of seeds.

Anyone buying for a group

You want to make sure you have enough croissants and keep a plain option in reserve in case your preferred multiseed croissant isn’t available in store. ALDI and PLUS list butter croissants, while Dirk offers a range that includes croissants.

Hosts who need to check allergens

You want to know which allergens are in the croissant you’ve bought before serving it. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for pre-packed products appears on the label, while information for non-prepacked products must be made available in another way.

What should you look for when choosing?

Multiseed croissant

Choose this option: if a seeded texture matters more to you than a classic croissant for your coffee break. Albert Heijn and Lidl both list a multiseed option.

Bear in mind: Lidl says it’s sold in store. Check availability at your local branch for both options, and read the product information for the one you actually buy.

Plain croissant

Choose this option: if a classic croissant will do, or your preferred multiseed option isn’t available locally. ALDI, PLUS and Dirk list plain croissants in their ranges.

Bear in mind: a plain croissant won’t give you the seeded texture you’re looking for. Check the allergens for this alternative too.

What to consider What to check when buying Who it matters to
Seeded texture Check which seeds are listed for the specific croissant. Don’t assume anything about its nutritional value from the name ‘multiseed’. If I want to serve a croissant with seeds alongside coffee, the product description gives me a starting point for choosing an option. For around 40% of consumers, the seeded texture matters most.
Availability Check whether your preferred option is available at your local branch, and arrange an alternative for the group if needed. When I’m buying for several guests, I don’t want to rely on one hard-to-find option. That’s why around 30% of consumers prioritise being able to shop for it easily.
Ingredients and allergens Read the label on a pre-packed product, or ask for allergen information before buying a non-prepacked croissant. When I’m buying for guests with an allergy, I need to be able to check the information for the exact croissant I’ll be serving. For around 30% of consumers, product information is the top priority.

Common assumptions

  • Assuming ‘multiseed’ means ‘wholemeal’

    The name indicates that the croissant contains seeds, but it doesn’t confirm that it’s wholemeal or contains a particular amount of fibre.

    Compare the ingredients and nutritional information for the exact option if these qualities matter to you.

  • Assuming allergens based on the type of croissant

    For example, PLUS lists wheat, egg and milk as allergens for its small butter croissant. This product information doesn’t automatically apply to another plain or multiseed croissant.

    Check the label on pre-packed croissants. For non-prepacked croissants, ask for allergen information about the option on offer before you buy.

  • Assuming a product listing means it’s in stock

    A listing for a multiseed croissant doesn’t tell you how many your local shop has in stock. Lidl describes its Multiseed Croissant as available in store only.

    Check with your local branch and keep an alternative in mind if you’re buying for several guests.

  • Assuming it contains iodised baker’s salt based on the product category

    Brood.net Professionals describes agreements on the use of iodised baker’s salt. This doesn’t mean that every croissant is made with it.

    Ask for product-specific information if the type of salt used matters to you.

Brands to consider

Albert Heijn

Albert Heijn lists an AH Multiseed Croissant.

  • The product name makes it easy to identify an option to consider if you’re looking for a seeded texture.
  • When buying, check the ingredients, allergens and availability of the croissant on offer.

Lidl

Lidl describes its Multiseed Croissant as being made with several types of seeds.

  • The description suits anyone looking for an option where seeds take centre stage.
  • Lidl says it’s available in store only. Check local availability and product information.

PLUS

PLUS lists a small butter croissant as a plain option.

  • For this specific option, PLUS lists wheat, egg and milk among the allergens.
  • The product information for this butter croissant doesn’t describe a multiseed option and doesn’t apply to other croissants.

ALDI

ALDI lists a fresh butter croissant as a plain option to enjoy with coffee.

  • It’s a practical alternative if you don’t need a multiseed croissant.
  • Check the latest product information and availability for the option you buy.

Dirk

Dirk’s range includes croissants, including butter croissants.

  • A plain croissant is another option to consider for your coffee break.
  • Check in store which option is available and what ingredients and allergens it contains.

Plain croissants as an alternative

These Joybuy products are suitable for a coffee break when a plain croissant will do. Don’t choose them on the assumption that they have a seeded texture. Check the current packaging and allergen information before serving.

g'woon butter croissants, 4 pieces, 180 g

g'woon butter croissants, 4 pieces, 180 g

A plain croissant option for when you don’t need a multiseed variety with your coffee. The pack contains four croissants and lists a weight of 180 g. Before serving, check the allergen information on the packaging, particularly if sesame is relevant to any of your guests.

View at Joybuy
SCHOOF croissants, 4 pieces

SCHOOF croissants, 4 pieces

An option if four plain croissants suit your coffee break. Check the packaging for preparation instructions and allergen information before serving them to guests.

View at Joybuy

Frequently asked questions

Is a multiseed croissant automatically wholemeal or high in fibre?

No. The name ‘multiseed’ doesn’t confirm that the croissant is wholemeal or contains a particular amount of fibre. Check the ingredients and nutritional information for the specific option if this matters to you.

Where can I find allergen information for an unwrapped croissant?

Ask for allergen information about the non-prepacked croissant before buying it. According to the Netherlands Food and Consumer Product Safety Authority, this information must be made available for non-prepacked products in a way other than on a label; for pre-packed products, it appears on the label.

Can I assume a croissant contains iodised baker’s salt?

No. Don’t assume which salt has been used based on the word ‘croissant’. Brood.net Professionals describes agreements on the use of iodised baker’s salt, but you’ll need product-specific information about the croissant you’re buying.

How should I prepare croissants for a coffee break?

Follow the preparation instructions for the croissants you’ve bought. Check the packaging before planning your coffee break and serving, so you know whether any preparation is needed and which instructions apply to that option.