Choose a multiseed croissant if visible seeds and extra texture matter to your table. If you want to serve several croissants warm at a time that suits you, you could also use plain croissants or croissant dough and add seeds yourself. This takes preparation and won’t automatically give you the same seed texture. Whatever you choose, check the ingredients and allergen information rather than relying on the name ‘multiseed’.
If you’re serving croissants alongside dips, cheese or savoury toppings, visible seeds can add the texture you’re after. Check which seeds are actually on or in the product, and whether you can buy the croissants in time.
If ingredients, fibre, salt or allergens matter to you, compare the nutritional information and ingredients for each product. If you’re buying loose croissants, ask about allergen information before you buy.
When you’re catering for a group, serving time matters too. Fresh croissants mean getting to the shop in good time; croissant dough lets you bake them yourself, but you’ll need oven space and time to prepare.
First decide whether the seeds need to be part of the croissant itself or whether you’d like to add them as a topping. Then compare the label and plan how you’ll serve the croissants.
Choose this if: visible seeds on the croissant itself matter to you and you can shop shortly before serving.
The trade-off: the name alone doesn’t tell you whether it’s made with wholemeal flour; check the ingredients and availability at your local branch.
Choose this if: you want to decide on the topping yourself or bake croissant dough at a time that suits you.
The trade-off: you’ll need to add the seeds yourself and, if baking, allow time and oven space.
| What to consider | What to check before buying | Who is this most important for? |
|---|---|---|
| Seeds and presentation | Check which seeds are mentioned and whether they’re visible on the croissant. | I want the croissants to stand out among the other dishes because of their seed texture. Around 33% of consumers are said to make this texture their main deciding factor. |
| Label and allergens | Read the ingredients and allergen information; compare fibre and salt per 100 g if needed. | When I’m buying for guests, I want to know what’s in the croissants and whether I need to consider any allergens. For around 42% of consumers, checking the label is said to come first. |
| Serving time | Check whether you need to buy the product in store and whether you have time and oven space to bake it. | I want to be able to serve several croissants on time without the preparations running behind. Ease of serving is said to be the main priority for around 25% of consumers. |
Seeds on a croissant don’t tell you what flour the dough is made from. The texture you want and the ingredients are two separate considerations.
Check the ingredients and, if they matter to your choice, compare the fibre and salt in the nutritional information.
Even a croissant with no visible seeds may contain ingredients that a guest needs to be aware of. The Netherlands Food and Consumer Product Safety Authority distinguishes between allergen information for packaged and unpackaged products.
Check the label on packaged croissants, and ask about allergen information before buying a loose croissant.
According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So a croissant being made in the Netherlands doesn’t tell you what salt it contains.
Check the ingredients for a mention of iodised salt, or ask about it if you’re buying a loose croissant.
Albert Heijn and Lidl list their multiseed croissants as in-store products only. A product listing doesn’t tell you whether the item will be available at your branch when you want to serve it.
Check availability in good time and decide in advance whether baking them yourself would work for your plans.
These brands offer different options: a described multiseed croissant or a plain croissant that you can customise. Check the latest product information for the item you plan to buy.
Albert Heijn describes a fresh AH Multiseed Croissant for anyone who wants to see the seed mix before buying.
Lidl describes a Multiseed Croissant as a fresh in-store bakery option.
Jumbo sells croissants in several varieties. A 2023 Jumbo consumer magazine also mentions a multiseed croissant.
ALDI offers plain butter croissants and croissant dough separately, which you can use as a base for your own seed topping.
Dirk’s croissant range includes plain butter croissants, among other options.
No. Seeds on or in a croissant don’t mean the dough is made with wholemeal flour. Check the ingredients if wholemeal matters to your choice.
No. According to the Netherlands Nutrition Centre, bakers don’t have to use baker’s salt. Check the ingredients list or ask which salt has been used if you’re buying a loose croissant.
No. The Multiseed Croissant described by Albert Heijn contains, among other things, wheat, rye, spelt and barley. Check the ingredients and allergen information for each variety; don’t judge whether it’s suitable by the topping.
Time your shopping or baking around when you want to serve them. If you’re buying fresh multiseed croissants, check that they’re available in store; if you choose croissant dough, make sure you have enough time and oven space.
