Which option is right for you?

If you want seeds on your sharing platter

You’re looking for a croissant with seeds to serve alongside cheese, spreads or antipasti, for example. Both Albert Heijn and Lidl list a multiseed variety.

If you’d rather serve a classic croissant

If seeds aren’t a priority, you could choose a plain croissant. Jumbo, ALDI and Dirk list plain or butter croissants in their ranges.

If you want to check the label first

If you have questions about ingredients, allergens or nutritional values, you’ll need the information for the exact variety. Average nutritional values for a croissant are no substitute for the label on the product you buy.

What should you look for when choosing?

First, decide what role the croissant will play on the table: are you specifically looking for seeds, do you want to serve a plain croissant, or do you need to check the label before choosing?

What to considerWhat to check when buyingWho it’s for
Seeds on the platter Look for an explicit multiseed description and check which seeds are listed on the label. I specifically want to serve a croissant with seeds on a platter with cheese or antipasti. Around 44% of consumers put seeds first.
Plain croissant and when to serve it Compare the type of croissant and, if it’s a bake-at-home variety, check the preparation instructions. If the croissant is mainly for when guests arrive, I care more about a classic variety or when to serve it than about seeds. This matters most to around 33% of consumers.
Label and nutritional information Read the ingredients, allergens and nutritional values for the exact variety. If a guest needs to avoid certain ingredients, or I want to compare nutritional values, I’ll decide only after reading the product information. For around 23% of consumers, this check comes first.

Common mistakes

  • Taking “multiseed” as a nutritional guarantee

    The name doesn’t tell you how much fibre, salt or fat a particular croissant contains. And average nutritional values won’t necessarily match the variety in your basket.

    If nutritional value is guiding your choice, compare the nutritional information and ingredients of the exact products.

  • Assuming every shop stocks the same range

    Albert Heijn and Lidl list a multiseed croissant as a shop product. Lidl notes that its fresh bread range may vary by store.

    Check what your local shop currently stocks before setting off for a particular croissant.

  • Assuming every croissant contains baker’s salt

    The Dutch Commodities Act Decree defines baker’s salt as iodised table salt, but that doesn’t tell you which salt a particular croissant contains.

    If iodine matters to your choice, read the ingredients of the product you’ve selected. For an unwrapped croissant, ask for the product information.

  • Leaving allergen checks until serving time

    A seeded variety may contain different ingredients from a plain croissant. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be listed on the labels of prepacked foods.

    Check the allergen information for the exact variety before buying it or serving it to a guest.

Brands and shops to consider

Albert Heijn

Albert Heijn lists the AH Multiseed Croissant in its croissant range.

  • A specific product to look at if you’re after a croissant with seeds.
  • It’s listed as a shop product; check the product information at the time of purchase for the exact ingredients and nutritional values.

Lidl

Lidl describes its Multiseed Croissant as being made with several seeds.

  • Another specific multiseed variety to compare in store.
  • The fresh range may vary by store; check the ingredients of the shop product too.

Jumbo

Jumbo lists, among other options, butter, plant-based and bake-at-home croissants.

  • Worth considering if you’re mainly choosing between types of plain croissant or preparation methods.
  • If seeds are essential to you, check the description of the specific product.

ALDI

ALDI describes a fresh butter croissant.

  • An option to look at if you’re after a plain butter croissant.
  • The butter croissant described isn’t therefore a multiseed variety.

Dirk

Dirk lists croissants and Italian bread rolls as separate options in its bread range.

  • You can compare a croissant for your sharing platter with an Italian bread roll to serve alongside the dish.
  • An Italian bread roll isn’t a multiseed croissant; check the ingredients for each product.

PLUS

PLUS lists multiseed bread in its bread range.

  • Worth considering if bread with seeds matters more than the shape of a croissant.
  • Multiseed bread plays a different role on the table from a croissant. Check the current range if you specifically want a multiseed croissant.

Croissants to browse at Joybuy

These croissants are options to consider if you’re also looking at plain croissants for the evening, as well as a multiseed variety. If seeds are essential to you, check the ingredients of the variety you choose.

g'woon Butter Croissants, pack of four

g'woon Butter Croissants, 4 pieces, 180 g

An option if you want to serve butter croissants rather than specifically looking for seeds. The pack lists four pieces and 180 g; check the preparation method and ingredients when planning how to serve them.

View at Joybuy
SCHOOF Croissants, pack of four

SCHOOF Croissants, 4 pieces

A pack to consider when you want to serve several croissants. The name specifies four pieces; check the product information for ingredients and preparation instructions.

View at Joybuy
G'woon Mini Butter Croissants, 200 g pack

G'woon Mini Butter Croissants, 200 g

The mini size is worth considering if you want to serve smaller butter croissants. The pack lists 200 g; check the preparation method and ingredients for this variety.

View at Joybuy

Frequently asked questions

Which multiseed croissants can I look at for an Italian evening?

Albert Heijn lists its AH Multiseed Croissant, while Lidl lists a Multiseed Croissant that it says is made with several seeds. Both are listed as shop products, so check what your local store stocks and the ingredients of the product you choose.

Do I need a multiseed croissant for an Italian evening?

No. A multiseed croissant is an option if you specifically want seeds on your sharing platter. If you’re looking for bread to serve alongside a savoury dish, you could also consider an Italian bread roll; Dirk lists Italian bread rolls and croissants as separate products.

Should I check the allergens in a seeded croissant?

Yes. Check the allergen information for the exact variety, especially if you’re serving someone with an allergy. The Netherlands Food and Consumer Product Safety Authority explains how allergens must be listed on the labels of prepacked foods.

Does every croissant contain iodine from baker’s salt?

You can’t assume that every croissant does. The Dutch Commodities Act Decree defines baker’s salt as iodised table salt, but you’ll need to check the ingredients for the specific product to find out which salt it contains.

Does the name “multiseed croissant” tell me anything about its nutritional value?

The name alone doesn’t tell you how much fibre, sugar, fat or salt a particular multiseed croissant contains. Compare the nutritional information for the exact products, ideally on the same basis, such as per 100 g.