Who is this choice for?

Visitors looking for a seedier texture

For a bite to eat around the time of the parade, you may want a croissant with visible seeds rather than a plain one. Albert Heijn lists an AH Multiseed croissant, while Lidl lists a Multiseed croissant.

Groups eating just before setting off

You may want to bake your croissants at home or buy several at once. Jumbo and ALDI describe options for baking at home; check how many are in the pack and how to prepare them.

Shoppers who need to check ingredients

If anyone in your group has an allergy, check the information on relevant allergens for the specific croissant before buying it. The same applies to an unwrapped bakery product.

What should you look for?

If you’re choosing for someone with an allergy, first check the allergen information for the specific product. Then decide between a seedier texture and the convenience of a ready-to-eat croissant or one you can bake at home.

What to consider What to check when buying Who it matters to
Seeds and texture Check the product name and ingredients of the exact croissant, and see whether it is available at your local branch. I want a croissant with seeds for the parade, specifically for a different texture from a plain croissant. An estimated 40% of consumers say seed texture is their top priority when making this choice.
Preparation and quantity Check whether the croissants need baking and how many are in the pack. If we’re eating just before setting off, I want to be able to choose between baking them at home and serving them straight away, with enough croissants for the group. Convenience before setting off is the main reason for their choice for around 30% of consumers.
Ingredients and nutritional information Check the allergen information; if you’re concerned about fibre or salt, compare the nutritional values per 100 g or per serving. If someone needs to avoid certain ingredients, I want to know what’s in the croissant I’ve chosen before I buy it. An estimated 30% of consumers put this check ahead of texture or convenience.

Common mistakes

  • Assuming ‘multiseed’ means ‘wholemeal’

    Seeds on or in a croissant don’t tell you whether it’s made with flour containing the whole grain. The Netherlands Nutrition Centre defines wholegrain products by whether they contain the whole grain; the name ‘multiseed’ also doesn’t tell you how much fibre the croissant contains.

    Look for an explicit wholemeal or wholegrain statement, and check the nutrition table if fibre is one of your criteria.

  • Choosing a seeded version without checking allergens

    The Netherlands Food and Consumer Product Safety Authority lists sesame and cereals containing gluten among the allergens consumers must be given information about. A croissant’s name doesn’t tell you which allergens the specific product contains.

    For a packaged croissant, read the allergen information. For an unwrapped bakery product, ask about allergens before buying.

  • Confusing multiseed bread with a multiseed croissant

    A supermarket that sells multiseed bread doesn’t necessarily also sell croissants with seeds. That matters for the parade if the seedier texture is the reason you’ve chosen one.

    Search for the full product name or check your local branch’s bakery section before counting on finding the croissants you want.

Brands to compare

Albert Heijn

Albert Heijn lists the AH Multiseed croissant.

  • The product name makes it a good match if you’re looking for a croissant with seeds.
  • Check the latest ingredients, nutritional information and availability at your local branch.

Lidl

Lidl lists a Multiseed croissant on its Dutch product page.

  • The specific product name makes it easy to distinguish the seeded option from a plain croissant.
  • Check the latest product information for ingredients and allergens, or ask in store.

Jumbo

Jumbo offers plain and butter croissants, a plant-based option and croissants you can bake at home.

  • You can compare preparation methods and pack sizes if seeds aren’t your priority.
  • A plant-based or bake-at-home croissant isn’t automatically a multiseed option or suitable for someone with an allergy.

ALDI

ALDI describes croissants as an option for baking at home.

  • Baking them at home works well if you want to plan a meal before setting off.
  • Check the packaging to see whether the croissant you’ve chosen contains seeds too.

Dirk

Dirk lists, among other things, a pack of four butter croissants.

  • The stated quantity makes it easier to plan for a group.
  • A butter croissant isn’t a substitute for the multiseed option you’re looking for unless you’ve checked the ingredients.

PLUS

PLUS offers bakery products and multiseed bread.

  • The product names help you distinguish seeded bread from croissants.
  • Don’t assume that multiseed bread means there’s a multiseed croissant too; check the croissant range itself.

Products at Joybuy

Related products coming soon.

Frequently asked questions

Does ‘multiseed’ mean a croissant is wholemeal?

No, the description ‘multiseed’ alone doesn’t confirm that the croissant is made with wholemeal flour. According to the Netherlands Nutrition Centre, wholegrain products use the whole grain. If this affects your choice, check for a wholemeal or wholegrain statement and read the ingredients.

Can I get allergen information for an unwrapped croissant?

Yes. The Netherlands Food and Consumer Product Safety Authority says information about the 14 designated allergens must also be available for unpackaged food. If it isn’t displayed with the product, ask for the allergen information for that specific croissant before buying it.

Is a plant-based croissant suitable for someone with an allergy?

You can’t tell from the words ‘plant-based’ alone. Check the allergen information on the pack you’ve chosen, or ask for it if the product is unpackaged. Pay particular attention to the allergens that matter to the person concerned.

What should I look at if I want to compare salt content?

Compare the salt values in the nutritional information for the specific croissants on the same basis, such as per 100 g. Also check the serving size if you want to know how much salt is in one croissant.