What should you look for?
Before choosing a croissant to eat on the go, first check that it can be eaten without preparation. Then see whether the seeds, ingredients and nutritional values match what matters most to you.
| What to consider |
What to check |
Who is this most important to? |
| Seeds and texture |
Which seeds are listed in the ingredients, and how much fibre the croissant contains per 100 g or per serving. |
I’m specifically looking for a croissant with seeds for a more satisfying bite on the journey. For around 36% of consumers, that seed-studded texture would be the main reason for choosing one. |
| Allergens and ingredients |
The full ingredients list and the ‘contains’ and ‘may contain’ statements on the current packaging. |
If I need to avoid certain ingredients, the packaging matters more than my preferred seed mix. For around 29% of consumers, checking ingredients would come first. |
| Ready to eat or bake at home |
Whether the product is ready to eat or needs to be defrosted or baked, and what storage instructions apply. |
An unplanned stop calls for something I can eat straight away, without an oven or any preparation. For around 21% of consumers, being ready to eat would be the top priority. |
| Nutritional information |
Fibre, salt and saturated fat on the same weight basis; check separately whether iodised salt is listed in the ingredients. |
If I take croissants with me regularly, I want to compare their nutritional values rather than just looking at the seeds. Around 14% of consumers would consider this their main concern when buying. |
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Frequently asked questions
Is a croissant with seeds automatically wholemeal or high in fibre?
No, the presence of seeds proves neither. According to Albert Heijn, the AH Multiseed Croissant lists wheat flour first in its ingredients and contains 3.6 g of fibre per 100 g. For another croissant, check the type of flour and the nutritional information on the packaging.
How do I check allergens in a croissant for eating on the go?
Read the current ingredients list and any warnings about the possible presence of allergens. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on labels; the AH Multiseed Croissant lists wheat and milk, among other things, and warns about the possible presence of other allergens.
Does every croissant made with baker’s salt contain iodine?
Don’t assume that every croissant contains the same type of salt. Albert Heijn lists iodised salt in its Multiseed Croissant, while the Netherlands Nutrition Centre says that using baker’s salt in baking isn’t compulsory. So check the ingredients list of the product you’re buying.
Can I take bake-at-home dough on a road trip as a snack without preparing it?
No, dough that needs baking first isn’t a ready-to-eat snack. PLUS says Danerolles croissant dough must not be eaten raw and should be stored at a maximum of 7 °C. Follow the packaging if you want to prepare it before setting off, or choose a product that’s ready to eat.