Which option is right for you?

Breakfast hosts looking for seeds

If you want the croissant itself to stand out on the breakfast table, look for the multiseed croissants listed by name by Albert Heijn and Lidl. Check the product to see which seeds it contains.

Planners serving warm pastries

If breakfast needs to be ready at a set time or you need several croissants, the product type and pack size matter. Jumbo lists frozen croissants and packs containing several pieces, among other options; check the preparation instructions for each product.

Shoppers checking allergens

If you need to know which ingredients or allergens a croissant contains, check this information before buying. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked products appears on the label, and for unpackaged products it must be made available in another way.

What should you look for when choosing?

For your Mother’s Day breakfast, first decide whether seeds, serving time, allergens or nutritional information matters most to you. Then check the details of the exact croissant you want to buy.

What to consider What to check when buying Who is this most important for?
Seeds and texture Look for a product explicitly named a multiseed croissant, and check the ingredients or shelf information to see which seeds it contains. I want the croissant itself to contain seeds, rather than relying on the filling. This is the top priority for around 33% of consumers.
Serving warm Compare the number of pieces, product type and preparation instructions; check separately for seeds in a bake-at-home or frozen option. If I want to serve warm croissants just before breakfast, the preparation needs to fit my plans. For around 25% of consumers, serving them warm is the priority.
Ingredients and allergens For a prepacked product, read the label; for an unpackaged croissant, ask for allergen information before buying. If I’m buying for someone who needs to avoid an allergen, I want to check what’s in the product before choosing. This is the top priority for around 25% of consumers.
Nutritional information Use the ingredients list and nutritional information for the croissant you choose; check the fibre per serving and, where relevant, the type of salt listed. I don’t want to guess how much fibre the croissant contains or which salt was used just by looking at the seeds. For around 17% of consumers, nutritional information is the main concern.

Common mistakes

  • Assuming seeds mean wholemeal or high in fibre

    A multiseed name or visible topping doesn’t tell you which flour has been used or how much fibre the croissant contains. Nutritional values for seeded multigrain bread don’t apply to croissants.

    Check the ingredients and compare the fibre per serving in the nutritional information for the exact products.

  • Confusing a standard bake-at-home croissant with a multiseed option

    Being suitable for baking at home and containing seeds are two different product features. The croissant options listed by Jumbo don’t confirm that every variety contains seeds.

    If you want both features, check the preparation method and ingredients on the pack you choose.

  • Checking for allergens only after buying

    You can’t use the packaging as a source of information for an unpackaged croissant. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must also be available for unpackaged foods.

    Read the label on prepacked croissants, and ask for allergen information before buying unpackaged ones.

  • Assuming every croissant contains iodised baker’s salt

    In the Netherlands, iodine compounds are permitted in bakery products via baker’s salt under certain conditions, according to the Netherlands Food and Consumer Product Safety Authority. The Netherlands Nutrition Centre says that bakers are not required to use baker’s salt; the presence of seeds tells you nothing about the type of salt.

    Check the ingredient information or ask the baker which salt has been used if this matters to your choice.

Brands to consider

Albert Heijn

Albert Heijn lists a product called AH Multiseed Croissant.

  • The product name gives you a clear starting point if you’re looking for seeds.
  • Before making your choice based on these features, check the product’s ingredients, allergen and nutritional information.

Lidl

Lidl lists a product called Multiseed Croissant.

  • You can search specifically for this named variety.
  • Check the product you choose for details of the seeds, ingredients and allergens listed.

Jumbo

Jumbo lists several types of croissant, including frozen butter croissants and a plant-based option.

  • The product type and pack size can help you plan breakfast.
  • Check whether the variety you choose contains seeds; don’t assume it does based on the product type.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is a multiseed croissant automatically wholemeal or high in fibre?

No. The name ‘multiseed’ doesn’t confirm the type of flour or the fibre content. Check the ingredients and nutritional information for that exact croissant; fibre figures for seeded multigrain bread don’t apply to it.

Can I get allergen information for an unpackaged croissant?

Yes. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for unpackaged foods must be available in a way other than on a label. If you can’t see the information with the product, ask for it before buying.

Should I check whether a seeded croissant contains sesame?

If it matters to you, check whether the specific croissant contains sesame; don’t rely on the appearance of the seeds alone. The Netherlands Food and Consumer Product Safety Authority lists sesame seeds and cereals containing gluten as allergens that must be declared.

Does every Dutch croissant contain iodised baker’s salt?

No. You can’t tell from the product name or Dutch regulations alone. The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine can be used in bakery products via baker’s salt, while the Netherlands Nutrition Centre says that bakers are not required to use this salt. Check the ingredient information or ask the baker if the type of salt matters to your choice.