Who is this choice relevant to?

Lunch shoppers looking for seeds

You want a multiseed version for lunch rather than an ordinary butter croissant. Albert Heijn lists an AH Meerzaden croissant, available in store only; Lidl lists a Meerzadencroissant.

Lunch shoppers comparing nutritional values

You want to know how much fibre and what other nutrients are in the specific croissant, rather than relying on its product name. The Netherlands Nutrition Centre gives an average ordinary croissant as containing 1.1 g of fibre per 45 g serving; this figure doesn’t apply to a multiseed version.

Shoppers with an allergy or dietary restriction

You need information about the croissant’s ingredients and allergens before choosing, particularly if it’s sold loose. The Netherlands Food and Consumer Product Safety Authority lists cereals containing gluten, eggs, milk, nuts and sesame among the allergens that consumers must be informed about.

What should you look for when choosing?

For a quick lunch, start by looking for a specific multiseed version. Then decide which product information matters most to your choice.

What to consider What to check when buying Who this matters most to
Seeds Check the exact product name on the shelf. If needed, ask which seeds have been used. If I specifically want to take a croissant with seeds with me, an ordinary butter croissant isn’t my first choice; this is the top priority for around 45% of consumers.
Nutritional value Compare fibre, salt, energy and saturated fat on the same basis, for example per 100 g. If you want to assess your lunch based on its nutritional values, you’ll want to compare the specific croissant with alternatives; this is the main question when buying for around 33% of consumers.
Allergens For a packaged product, read the label; for a loose croissant, ask about allergen information before buying. If I have an allergy, I want to know whether I can choose this croissant before taking it with me; for around 22% of consumers, having this information takes priority over other buying considerations.

Common mistakes

  • Assuming ‘multiseed’ means wholemeal or high in fibre

    The name indicates a version with seeds, but it doesn’t tell you the fibre content or confirm that the croissant is wholemeal. The Netherlands Nutrition Centre gives an average ordinary croissant as containing 1.1 g of fibre per 45 g; don’t use this figure as the value for a specific multiseed croissant.

    Check the ingredients and compare the stated fibre per 100 g or per serving on a like-for-like basis.

  • Judging allergens by appearance

    You can’t tell from the seeded crust which allergens are present in the whole croissant. For example, the PLUS Roomboter croissant klein lists wheat, milk and egg; another croissant may have different ingredients.

    Read the information for the product you’re buying, or ask about the allergens present before purchasing a loose croissant.

  • Mistaking an ordinary croissant for a seeded version

    The butter croissants mentioned by ALDI, PLUS and Dirk can’t be considered multiseed croissants based on their product names.

    If seeds are your main priority, look for a product explicitly described as a seeded version.

  • Assuming every croissant contains iodised baker’s salt

    The Netherlands Nutrition Centre identifies bread made with iodised baker’s salt as an important source of iodine in the Netherlands. This doesn’t tell you which type of salt has been used in a particular multiseed croissant.

    Check product-specific information if the type of salt used matters to your choice.

Relevant brands and shops

Albert Heijn

Albert Heijn lists the AH Meerzaden croissant as a product available in store only.

  • A clearly identified multiseed version for anyone looking for this type of product.
  • Check the ingredients, allergens and nutritional values of the croissant you choose in store.

Lidl

Lidl lists a product called Meerzadencroissant.

  • The product name makes it clear which version to look for on the shelf.
  • Ask for or check the product-specific ingredients, allergens and nutritional values before taking them into account.

Jumbo

A 2023 Jumbo product information sheet describes a multiseed croissant as a croissant containing seeds.

  • The description helps distinguish the product in question from an ordinary croissant.
  • Check whether this version is available at your local store and what product information currently applies.

PLUS

PLUS lists a small butter croissant; its product information names wheat, milk and egg among the ingredients.

  • The product information provided gives you a basis for assessing this ordinary croissant’s ingredients and nutritional values.
  • Based on its name, this product isn’t confirmed as a multiseed version.

ALDI

ALDI lists a fresh butter croissant sold individually.

  • This listing gives you a specific product to ask about if you’re looking for an ordinary croissant.
  • If you prefer seeds, check whether there’s a separately labelled seeded version on the shelf.

Dirk

Dirk lists a 65 g butter croissant, sold individually.

  • The stated serving size helps when comparing products per item.
  • The name of this butter croissant doesn’t confirm that it’s a seeded version; check a separate product for that.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is a multiseed croissant automatically wholemeal or high in fibre?

No, the product name alone doesn’t confirm that. Read the ingredients and compare the fibre content of the specific croissant. The Netherlands Nutrition Centre’s figure of 1.1 g of fibre per 45 g for an average ordinary croissant doesn’t automatically apply to a multiseed version.

How do I check allergens in a loose croissant?

Ask for allergen information about the loose croissant before buying. According to the Netherlands Food and Consumer Product Safety Authority, this information must be available for non-prepacked food, for example in writing or verbally. For a prepacked product, the allergen information is on the label.

Can I assume a croissant contains wheat, milk or egg?

Always check the specific product. The PLUS Roomboter croissant klein lists wheat, milk and egg, but that ingredient list doesn’t describe every croissant. For a seeded version, also ask which seeds have actually been used and what allergen information applies.

Does every Dutch multiseed croissant contain iodine from baker’s salt?

You can’t tell from the name ‘multiseed’. The Netherlands Nutrition Centre describes bread made with iodised baker’s salt as an important source of iodine in the Netherlands. Check the information for the specific croissant if you want to know which type of salt it contains.

Can I rely on the online product description for a fresh croissant?

Use the description as a starting point, then check the current packaging or product information when you buy it. PLUS notes in its product information that ingredients and nutritional information may change. This is particularly important when ingredients or allergens affect your choice.