Who is a multiseed croissant for?

Shoppers who specifically want seeds

You’re looking for a croissant with seeds and want to know whether that particular variety can be included in your order. Albert Heijn and Lidl have product pages for multiseed croissants, but a listing on those pages doesn’t confirm that home delivery is available for your order.

Shoppers for whom allergens are a deciding factor

You need to check the ingredients and allergen information for your chosen croissant before ordering. The Netherlands Food and Consumer Product Safety Authority says consumers must be able to consult this information before purchase, so don’t rely on the name or photo alone.

Breakfast shoppers who aren’t set on seeds

You mainly want to order a croissant and are open to a different variety. Jumbo offers home delivery or collection in its online croissant category; check which specific products are available from your chosen store at your preferred time.

What should you check when ordering?

First decide whether seeds are essential for you. Then check that the exact croissant is available and read the product information before checking out.

What to check What to check at purchase Who it matters to
Delivery availability Select your store, postcode and delivery slot, then check whether you can add the exact multiseed variety to your basket. I want this particular croissant delivered and don’t want to discover at checkout that it’s only available in store. Availability is the deciding factor for around 45% of consumers.
Seeds and product type Check the full product name and ingredients. If you’re comparing alternatives, also check whether they’re fresh, bake-at-home or frozen croissants. If I choose seeds, I want to know which variety I’m ordering rather than accidentally choosing a plain croissant. Around 33% of consumers prioritise the texture of the seeds.
Ingredients and allergens Read the current ingredients and allergen information for the product you’ve chosen. If it’s an unwrapped product and the information isn’t visible, ask the retailer. I can only make a decision once I know which ingredients and allergens are in this croissant. For around 22% of consumers, this product information comes first.

Common mistakes

  • Assuming a product page confirms delivery

    Albert Heijn’s product page says you can order online, while its croissant category lists the same multiseed variety as available in store only. So the page where you find the product doesn’t determine whether it’s available for your order.

    Set your store, postcode and delivery slot, then check whether you can add that exact variety to your basket.

  • Assuming ‘multiseed’ means a croissant is suitable for your allergies

    A product name doesn’t tell you which allergens are present in the croissant you’ve chosen. The Netherlands Food and Consumer Product Safety Authority says allergen information must be available before purchase.

    Read the current product information and, if anything is unclear, ask for the allergen details before ordering.

  • Applying information about iodine in bread to a croissant

    The Netherlands Nutrition Centre discusses bread made with iodised baker’s salt as a source of iodine. This doesn’t tell you the iodine content of a specific multiseed croissant.

    Don’t assume iodine is a standard feature of the croissant you’ve chosen. Compare products using their own labels and nutritional information.

Brands to consider

Albert Heijn

Albert Heijn has a dedicated product page for the AH Multiseed croissant.

  • The multiseed variety is clearly listed as a separate product.
  • The croissant category lists this variety as available in store only, while the product page says you can order online. Check the order status for your store and delivery slot.

Lidl

Lidl has a product page for a multiseed croissant.

  • The product name makes it clear which seed variety you’re looking at.
  • Check during the current ordering process whether this croissant is available for your chosen order, and consult the ingredients and allergen information.

Jumbo

Jumbo has an online croissant category and offers grocery delivery or collection.

  • The category is a good starting point if you’re also considering a croissant without seeds.
  • Delivery information for the category doesn’t tell you whether a specific multiseed croissant is available for your order.

Croissants at Joybuy

Related products coming soon.

Frequently asked questions

Does a multiseed croissant automatically contain more fibre than a plain croissant?

No, you can’t tell the fibre content from the word ‘multiseed’. Compare the ingredients and nutritional values per 100 g of the products you’re considering. Information from the Netherlands Nutrition Centre about wholemeal bread isn’t nutritional information for a croissant.

Should I check the allergens in a croissant ordered online?

Yes, especially if allergens matter to your choice: check the information for the exact variety before buying. The Netherlands Food and Consumer Product Safety Authority says allergens must be listed on the label of prepacked foods, and information must also be available before purchase for unwrapped products.

Can you work out a croissant’s iodine content from information about baker’s salt?

No, general information about baker’s salt doesn’t give you the iodine content of an individual croissant. The Netherlands Nutrition Centre discusses bread made with iodised baker’s salt as a source of iodine. For a specific croissant, check its own product information rather than applying information about bread.

How can I avoid ordering the wrong type of croissant?

Before checking out, check the full product name, quantity, preparation method, allergen information and order status in your basket. Albert Heijn’s product page says you can order online, while its croissant category lists the AH Multiseed croissant as available in store only. So check the status of your specific order.