Who is this choice important for?

Organisers looking to offer a seeded croissant

If you want to serve a recognisable multiseed variety at breakfast or during a break, you’ll need the product name and up-to-date ingredients information for the croissants being supplied.

Venues with a tight serving window

For a short break, it matters whether the croissants can be served straight away or need to be thawed and baked on site. If they need baking, the oven space, staff and number of items per batch will determine the schedule.

Caterers serving unpackaged food

If you’re serving croissants without packaging, you need to know the allergens in the exact product and make that information accessible. The Netherlands Food and Consumer Product Safety Authority explains how food businesses should inform guests about allergens in unpackaged food.

What should you consider when choosing?

First, check that the croissant is clearly confirmed as meeting your requirements for seeds. Then make sure the serving method and allergen information are right for your event. A standard bake-off croissant isn’t automatically a multiseed variety.

What to consider What to check when buying Who this matters most to
Clearly identified seeded variety Check the exact product name and ingredients list. Ask whether the version being supplied matches the variety you chose. I want to offer guests a seeded croissant, not accidentally order the standard version; around 40% of consumers prioritise a clearly identified seeded variety.
Serving time Check whether the product is ready to serve or needs to be thawed and baked, and how many items will fit in the available ovens at once. If the break is short, I need to know whether all the croissants will be ready in time; around 30% of consumers say ease of serving is their main concern.
Allergen information Ask for current information about the exact product and decide how guests can access it when the croissants are served unpackaged. At an unpackaged buffet, I want to be able to tell guests which allergens are present before they choose; around 30% of consumers give this top priority.

Common mistakes

  • Assuming a standard croissant is a multiseed variety

    The word ‘croissant’ doesn’t tell you whether the product contains seeds or where they feature in it. So a standard variety won’t necessarily meet the same expectations for texture.

    Before ordering, confirm exactly which multiseed variety will be supplied and check the current ingredients information. Agree separately on which alternative would be acceptable if the product changes.

  • Leaving allergen checks until the buffet is set up

    Guests must be able to get information about allergens in unpackaged croissants. The name ‘multiseed’ isn’t a complete allergen declaration. The Netherlands Food and Consumer Product Safety Authority lists sesame among the allergens that food businesses must tell guests about if it is present.

    Ask for information about the exact product in advance and make sure your team can provide the correct allergen information at the buffet.

  • Leaving baking out of the conference schedule

    Thawing and baking can take time and oven space. The instructions for a PLUS butter croissant aren’t baking instructions for a different product that may contain more seeds.

    Plan baking batches around the instructions for your chosen product, the ovens available and the serving time. Choose a ready-to-serve variety if that schedule isn’t practical.

    Extra baking batches also require staff time during preparation or the break.

  • Assuming every croissant contains iodine

    The name ‘croissant’ or ‘multiseed croissant’ doesn’t tell you whether iodised baker’s salt was used in the exact product.

    Don’t make claims about iodine on the buffet label without product-specific information from the supplier.

Relevant brands to compare

Albert Heijn and Lidl list a multiseed croissant. The other brands below are useful for comparing standard croissants or a bake-off option, but their listed products aren’t necessarily substitutes for a seeded croissant.

Albert Heijn

Albert Heijn lists the AH Meerzaden croissant in its croissant range.

  • A clearly named multiseed variety to ask about when making your selection.
  • Check the packaging for current ingredients and allergen information, and confirm the quantities needed for your event.

Lidl

Lidl has a product page for a Meerzadencroissant.

  • The product name gives you a specific variety to discuss with the supplier.
  • Ask for the ingredients and allergens for the exact product, and confirm how it can be delivered and served.

Jumbo

Jumbo lists both standard and frozen croissants in its online croissant category.

  • Frozen varieties offer a useful point of comparison when planning a bake-off schedule.
  • Check separately whether your chosen product is actually a multiseed variety.

ALDI

ALDI lists a standard butter croissant and croissant dough.

  • These products are worth considering if a standard croissant or baking them yourself is also an option.
  • Don’t treat them as seeded croissants unless the product specifications confirm this.

PLUS

PLUS provides thawing and baking instructions for a small butter croissant.

  • The product instructions show which steps you’ll need to include in your schedule for this bake-off variety.
  • This is a butter croissant. Don’t use its instructions for another variety without checking them separately.

Dirk

Dirk lists freshly baked butter croissants, among other products, in its bread rolls and croissants range.

  • A useful point of comparison for a standard croissant that’s ready to serve.
  • Check the exact product name and ingredients if seeds are a requirement.

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Frequently asked questions

How do I provide allergen information for unpackaged croissants at a conference?

Make sure guests can get information about the allergens in the croissants you’re actually serving before they choose. The Netherlands Food and Consumer Product Safety Authority mentions written information and providing information verbally, as long as guests are clearly told they can ask for it. Use current information for the exact product.

Can I tell from the name ‘multiseed croissant’ whether it contains sesame?

No. The product name doesn’t tell you which seeds and allergens are present in the exact croissant. Check the current packaging or supplier specification before telling guests about sesame or other allergens.

When is baking off at the conference venue a suitable option?

Baking off works when the venue can follow the instructions for the chosen product within the time, oven space and staffing available. For example, PLUS provides thawing and baking instructions for a small butter croissant, but these don’t automatically apply to a multiseed croissant.

Can I assume a multiseed croissant contains iodised baker’s salt?

No. You can’t tell from the product name or the presence of seeds. Check the ingredients information for the exact product or ask the supplier for a product specification before mentioning iodine.