Who is this choice relevant to?

Canteen buyers looking to offer seeded options

A dark colour or an artisanal appearance doesn’t confirm which seeds a croissant contains. Check the ingredients of the exact product before putting it on the menu as a multiseed croissant.

Catering teams serving unpackaged food

When selling from a display cabinet or buffet, allergen information must be accessible before purchase or ordering. The NVWA says this information can be provided in writing, electronically or, under certain conditions, verbally.

Buyers weighing up texture and nutritional value

Seeds can be a reason to include a product, but they don’t tell you everything about its nutritional value. Compare the information per 100 g and per portion, including fibre, salt and fat.

What should you look for when buying?

First decide whether a seed mix is essential to your lunch offering. Then check that the product you choose suits your preparation requirements and that allergen information can remain available when it is served.

What to consider What to check when buying Who does this matter most to?
Verifiable seeds and texture Check the ingredients and which types of seeds are listed for the exact product. Albert Heijn specifies the seed mix in its AH Multiseed Croissant; Lidl describes its Multiseed Croissant as made with several types of seeds. If you want to create a lunch menu with clearly identifiable seeds, you need a product description that stands up to scrutiny on the menu. Around 42% of consumers prioritise a verifiable seed mix when making this choice.
Portions and preparation Compare the weight per item, the number of items per pack, and the storage and preparation instructions. For a bake-off product, check whether preparation fits your canteen schedule. If lunch needs to be ready at a set time, predictable portions and preparation matter more than a wide choice of croissants. For around 33% of consumers, practical planning is the main concern.
Allergens when serving Keep the up-to-date allergen information for each delivered product available. According to the NVWA, for unpackaged food, information about allergens present must be accessible before purchase or ordering; name the specific grains when they contain gluten. At a display cabinet or buffet, I want to be able to answer questions about ingredients before someone makes a choice. Around 25% of consumers prioritise this certainty about allergens.

Common mistakes

  • Offering a standard croissant as a multiseed option

    Having croissants on the menu doesn’t automatically mean you have a multiseed croissant. The butter croissants described by retailers including PLUS and ALDI don’t substantiate a claim that they contain a seed mix.

    Only describe a product as multiseed when its description or ingredients support that claim. Update the menu if you switch to a different product.

    A product change also takes time, as you’ll need to update the information provided when serving it.

  • Assuming seeds mean a product is allergen-free or has a particular nutritional value

    According to Albert Heijn, the AH Multiseed Croissant contains, among other things, wheat, rye, spelt, barley and milk. Its nutritional values also need to be assessed separately from its seed mix.

    Describe the seeds listed clearly and use the current ingredients and nutritional information when making claims about the product. Make sure guests with allergies can check the information for the croissant you’re serving.

  • Keeping allergen information out of reach

    According to the NVWA, for unpackaged food, guests must be able to get information about allergens present before purchase or ordering. Relying only on what staff can remember makes that information less reliable when a product changes.

    Keep an up-to-date written or electronic source available where the food is served. If information is provided verbally, also follow the NVWA’s requirements, including displaying a notice telling guests they can ask for it.

  • Assuming a product contains iodine based on its category

    According to the Netherlands Nutrition Centre, bread does not have to be made with baker’s salt. So the word ‘croissant’ doesn’t tell you whether iodised salt was used in the exact product.

    Check the ingredients before describing a product as containing iodised salt or baker’s salt. Albert Heijn lists iodised salt for its AH Multiseed Croissant; don’t assume this applies to other products.

Brands to consider

Compare the exact product from each brand: a standard croissant and a multiseed croissant don’t match the same menu description.

Albert Heijn

Albert Heijn lists the 80 g AH Multiseed Croissant for in-store sale.

  • The product information lists its ingredients, seed percentages, nutritional values and allergens.
  • Check the latest information before buying and confirm the quantities you need separately; the product page doesn’t mention business bulk packs or a canteen service.

Lidl

Lidl describes its Multiseed Croissant as made with several types of seeds and says it is sold in store.

  • The product description explicitly identifies it as a multiseed croissant.
  • Before serving it in your canteen, check the ingredients, nutritional information and allergens for the product delivered.

Jumbo

Jumbo lists croissants in a range of pack sizes, including butter and frozen varieties.

  • Pack size and preparation method can be compared separately when planning for your canteen.
  • Don’t describe a standard croissant as a multiseed variety unless this is confirmed for that exact product.

ALDI

ALDI lists a fresh butter croissant sold individually in store.

  • The individually sold option can be considered when deciding how to serve portions.
  • The butter croissant described doesn’t support a multiseed claim; check the product specifications and allergens separately.

PLUS

PLUS lists a small butter croissant with instructions for defrosting and baking.

  • Ingredients, allergens, nutritional values and preparation instructions are available for this product.
  • This butter croissant isn’t a multiseed variety; if you use it, allow time for defrosting and baking too.

Dirk

Dirk lists rolls and croissants in its range, including a 65 g butter croissant.

  • The stated weight per item gives you a specific starting point for portion planning.
  • Assess any multiseed option using the information for that specific product, not the general croissant category.

Related Joybuy products

Related products coming soon.

Frequently asked questions

What allergen information is needed for an unpackaged multiseed croissant?

According to the NVWA, guests must be able to get information about allergens present before purchase or ordering. For grains containing gluten, it must be clear which grains are involved. Information can be provided in writing or electronically; additional requirements apply to verbal information, including displaying a notice telling guests they can ask for it.

Does the seed mix tell you everything about the product’s nutritional value?

No. Check the nutritional information for the exact croissant. For the AH Multiseed Croissant, Albert Heijn lists, per 100 g, 3.6 g of fibre, 21 g of fat, 8 g of saturated fat and 1.18 g of salt, among other values. Compare products on the same basis and check the weight per portion too.

Does every croissant contain iodine because it’s made with baker’s salt?

You can’t tell from the product category: according to the Netherlands Nutrition Centre, using baker’s salt isn’t compulsory. Check the ingredients of the croissant you’re serving. Albert Heijn lists iodised salt for its AH Multiseed Croissant, but that tells you nothing about other varieties.

What should the canteen update when a delivery changes?

Make sure the menu and allergen information match the product actually being served. If the supplier or recipe changes, check the product name, ingredients, allergens, any warnings about traces, portion size and preparation instructions before reusing old labels.