If you’re choosing a croissant with seeds while shopping on a budget, first check whether the seeds and weight of the specific product are clearly stated. Albert Heijn lists flaxseed and sunflower seeds for its Multiseed Croissant, which weighs 80 g; Lidl describes its multiseed croissant as made with several seeds and sells it in store only. A plain croissant is an alternative only if seeds aren’t essential for you. If you have a food allergy, always rely on the current label.
Who is this choice relevant to?
Budget shoppers who want to know which seeds are included
You’re not just looking for any croissant; you want to know which seeds it contains. Albert Heijn lists flaxseed and sunflower seeds for its Multiseed Croissant, while Lidl says its version is made with several seeds.
Label readers who consider allergens or salt
You want to be able to check the ingredients and nutritional information for the croissant you choose. Albert Heijn lists wheat and milk/lactose, among other ingredients, for its Multiseed Croissant. The Netherlands Nutrition Centre highlights the importance of allergen information if you have a food allergy.
In-store shoppers who don’t require seeds
If you’re also considering a plain croissant, you can compare the product type and label. ALDI and Dirk list plain butter croissants, but these aren’t necessarily the same as a multiseed croissant.
What should you look for when choosing?
First decide whether seeds are essential. Then compare the product type, weight and current label of the croissants you’re considering.
| What to consider |
What to check before buying |
Who it matters to |
| Product type and weight |
Check that both products are multiseed croissants and compare their weights. |
When comparing croissants, I don’t want to mistake a plain version for the same type of product or overlook a difference in portion size. For around 42% of consumers, being able to make this comparison matters most. |
| Seeds and ingredients |
Check the ingredients list for the seeds named; don’t rely on the product name alone. |
I want to know which seeds I’m buying, even if the name only says ‘multiseed’. Around 33% of consumers prioritise being able to verify the seed mix. |
| Allergens and nutritional information |
Read the current allergen information and compare salt per 100 g and the portion size on the label. |
If I have a food allergy or am watching my salt intake, I need information about the specific product. For around 25% of consumers, allergen and nutritional information is the top priority. |
Common mistakes
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Treating a plain croissant as the same type of product
A plain butter croissant may have a different weight and different ingredients. The plain versions listed by ALDI and Dirk don’t confirm that they have the same seed mix as a multiseed croissant.
If seeds are essential for you, compare multiseed versions with each other and check the weight of each product.
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Assuming ‘multiseed’ tells you which allergens are included
The description doesn’t list all the ingredients. Albert Heijn lists wheat and milk/lactose, among other ingredients, for its Multiseed Croissant.
Before buying, read the current ingredients and allergen information, including any ‘may contain’ statements. If a product is sold loose, ask for the allergen information you need.
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Relying only on product information you’ve seen before
The ingredients and nutritional information for a croissant can change. Albert Heijn itself points out that its product information may change.
Check the current label when you buy, especially if specific ingredients, allergens or the salt content are important to your choice.
Brands to consider
Albert Heijn
The AH Multiseed Croissant is an option if you want to check in advance which seeds Albert Heijn lists for this product.
- Albert Heijn lists a weight of 80 g and names flaxseed and sunflower seeds.
- Check the packaging when you buy: Albert Heijn says that ingredients, nutritional values and allergen information may change.
Lidl
The Lidl Multiseed Croissant is an in-store option if you want to check the product in person.
- Lidl describes the croissant as made with several seeds and says it’s available in store only.
- Check the label in store if you need details of the individual ingredients or nutritional values.
Jumbo
Jumbo’s croissant range is worth considering if a multiseed version isn’t essential.
- Jumbo lists several types of croissant, including a plant-based option.
- Check the type and ingredients of each product before comparing it with a multiseed croissant.
ALDI
ALDI’s butter croissant is an alternative if you’re not specifically looking for seeds.
- ALDI lists a butter croissant in its bakery range.
- The range depends on stores with a bakery; don’t treat a plain butter croissant as the same type as a multiseed croissant.
Dirk
Dirk lists plain croissants for shoppers who don’t require a particular seed mix.
- Dirk lists, among other products, a 65 g butter croissant.
- Check the ingredients of the specific product if you’re looking for a croissant with seeds.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Is a multiseed croissant automatically wholemeal?
No. The term ‘multiseed’ doesn’t, on its own, mean that a croissant is wholemeal. Check the ingredients of the specific product if this distinction matters to your choice. Albert Heijn lists flaxseed and sunflower seeds for its Multiseed Croissant.
If I have a food allergy, can I rely on the name or the visible seeds?
No. Read the current allergen information for the specific product. The Netherlands Nutrition Centre stresses how important this information is if you have a food allergy. Albert Heijn lists wheat and milk/lactose for its Multiseed Croissant, as well as other allergens that may be present.