Choose a ready-to-eat multiseed croissant if you mainly want to take a croissant with you, but don’t assume the seeds mean it’s wholemeal. If a product that’s clearly labelled wholemeal is your top priority, a wholemeal roll is a better fit. Check the product description, fibre per 100 g and allergens on the label.
You want to head out without any preparation and be able to check the packaging to see whether a product is wholemeal and how much fibre it contains. In that case, a wholemeal roll may suit your main priority better than a croissant with seeds.
You want to stick with the shape and taste of a croissant, while taking seeds or the stated fibre content into account. Don’t read ‘multiseed’ as ‘wholemeal’: the AH Multiseed Croissant’s ingredients list starts with wheat flour.
You can set aside time to bake a ready-to-bake product before eating. That’s a different morning routine from taking a breakfast you can eat straight away on the go, without using the oven.
First decide whether wholemeal or the croissant shape matters more to you. Then consider whether the product needs to be ready to eat or whether baking it at home fits into your morning.
| What to consider | What to check when buying | Who is this important to? |
|---|---|---|
| Wholemeal and fibre | Read the product description and ingredients list; compare fibre per 100 g on the same basis. | If I mainly want a breakfast that’s clearly wholemeal, I’d rather choose a roll than a croissant whose seeds are the only thing that stands out. For around 42% of consumers, this wholemeal and fibre priority comes first. |
| Ready to take with you | Check whether the product is ready to eat or needs to be baked first. | When I need to head straight out, I want to be able to take a croissant with me without using the oven at home. Around 33% of consumers put this convenience of a ready-to-eat croissant first. |
| Baking at home | Check the preparation method and storage instructions if you choose a ready-to-bake or frozen product. | If I have time to bake at home, I find a ready-to-bake croissant more appealing than being able to leave straight away. Around 25% of consumers say they prioritise the option to bake at home. |
Seeds on or in a croissant don’t mean it’s made with the whole grain. For example, the ingredients list for the AH Multiseed Croissant starts with wheat flour.
Look for an explicit wholemeal description, and also check the ingredients list and fibre per 100 g.
A ready-to-bake or frozen croissant needs preparing, so it’s not suitable for taking with you straight away.
Choose a ready-to-eat product before you head out; save ready-to-bake options for a morning when you can bake at home.
According to the Voedingscentrum, bakers in the Netherlands aren’t required to use baker’s salt. So you can’t tell whether it’s present just from the type of bread or roll.
For packaged products, check the label for baker’s salt or iodised salt. For unpackaged products, ask the staff.
The croissant and wholemeal rolls examined list different gluten-containing grains and other allergens. A photo or product name won’t give you the full picture.
Check the current ingredients and allergen information for the product you’re buying.
These brands offer examples of croissants or bread alternatives for this breakfast choice. A brand name alone doesn’t tell you what an individual product contains.
The AH Multiseed Croissant is a ready-to-eat option for anyone who wants to stick with the croissant shape.
Jumbo’s croissant range offers options to consider if you want to bake at home.
Lidl features a butter croissant and has a separate target for wholemeal alternatives.
ALDI features both croissants and wholemeal rolls, offering two different breakfast options.
PLUS Wholemeal Rolls are a bread alternative if wholemeal labelling matters more to you than the croissant shape.
Dirk’s bread roll range includes both butter croissants and wholemeal rolls.
This rye bread roll is an alternative to consider if the croissant shape matters less to you. Before buying, check the wholemeal labelling and whether the packaging and preparation method suit a breakfast on the go.
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A bread alternative for anyone happy to forgo the croissant shape. Before choosing it for when you’re on the go, check the packaging for wholemeal labelling, fibre per 100 g, allergens and preparation instructions.
No. According to the Voedingscentrum, wholemeal products are made from the whole grain; added seeds don’t prove this. The ingredients list for the AH Multiseed Croissant starts with wheat flour, and ‘wholemeal’ isn’t included in the product name.
No, according to the Voedingscentrum, it isn’t compulsory. For a packaged product, check the label for baker’s salt or iodised salt; for an unpackaged roll, you can ask.
Read the current allergen information for the specific product. Albert Heijn lists wheat, milk, rye, spelt and barley, among other ingredients, for the AH Multiseed Croissant. Another roll or croissant may have a different composition.
You can, if the storage instructions for the product allow it. PLUS says its Korenlanders Wholemeal Multigrain Rolls can be frozen at home on the day of purchase; for other rolls, follow the instructions on their own packaging.
