Choose a multiseed croissant if you’re mainly looking for a croissant with seeds for a weekday breakfast and can check the current packaging. If your priority is to eat food that is definitely wholemeal, look for wholemeal bread or rolls instead: the word ‘multiseed’ alone tells you nothing about whether wholemeal flour is used or how much fibre the product contains.
You want to take a croissant with you on a weekday and are specifically looking for a multiseed version. Albert Heijn and Lidl each list a product of this kind; check the current packaging and the shop’s range when you buy.
You like the idea of seeds, but mainly want to know whether your breakfast is wholemeal or how much fibre it contains. Compare the ingredients and nutritional information to find out; the name ‘multiseed’ doesn’t answer those questions.
You want to check which ingredients and allergens a croissant contains before buying it. Read the current packaging or ask for allergen information if you’re buying a loose croissant, rather than relying on the product name alone.
For a weekday breakfast with seeds, your main priority makes all the difference. Are you looking for a croissant that needs little preparation, food that is definitely wholemeal, or the chance to check the ingredients in advance?
| What to consider | What to check when buying | Best suited to |
|---|---|---|
| A croissant with seeds that needs no preparation | Check that it’s a multiseed croissant and whether you can eat it straight away or need to bake it at home. | I want to take a croissant with seeds with me on a busy morning without having to bake it first. For around 40% of these consumers, this convenience would be the main priority. |
| Wholemeal and fibre | Look for an explicit wholemeal claim and compare fibre content on the same basis, for example per 100 g. | If I mainly want to eat wholemeal food or compare fibre, I won’t rely on the word ‘multiseed’ alone. For around 30% of these consumers, this nutritional choice would come first. |
| Ingredients and allergens | Read the current packaging and, if you’re buying a loose croissant, ask for allergen information before buying. | What matters to me is being able to check what’s in the croissant before buying it. For around 20% of these consumers, this would be their main concern. |
| Suitable portions | Check how many items are in the pack and choose one you expect to finish. | I don’t want to take more rolls than we’ll eat for breakfast. For around 10% of these consumers, portion size would be the most important factor. |
Seeds in the name don’t tell you which flour has been used or how much fibre the product contains. The Netherlands Nutrition Centre gives an average of 1.1 g of fibre for a standard croissant weighing 45 g; this isn’t the nutritional value of a specific multiseed croissant.
Check the ingredients and fibre per 100 g. If wholemeal is your main priority, look for a product that is clearly labelled as wholemeal.
A product name doesn’t give you a full list of ingredients or allergens. Lidl directs customers to the packaging for this information about its food products.
For a pre-packed croissant, read the current label. If you’re buying a loose croissant, ask for allergen information before buying.
The fact that a product is a croissant doesn’t tell you which type of salt was used in that specific product.
If iodine is important to your choice, check the ingredient information or ask the seller.
Bake-at-home products need to be prepared at home, so they’re less suited to a rushed morning than a croissant you can eat straight away.
Check the preparation instructions before buying and plan to bake it when you have the time and equipment you need.
Albert Heijn lists an AH Multiseed Croissant in its range.
Lidl has a product page for a Multiseed Croissant.
Jumbo lists various types of croissants, including butter, plant-based and frozen options.
PLUS lists butter croissants and, as a separate product type, Triangels multigrain rolls.
Dirk lists butter croissants as well as separate multigrain rolls.
ALDI lists bake-at-home products including croissants, as well as Bakkersgoud rustic light multiseed bread as a separate product.
These products are suitable if you’re considering multigrain bread as a breakfast alternative. They aren’t multiseed croissants; if wholemeal or fibre content matters to you, check the ingredients and nutritional information separately.
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These multigrain rolls are an option if you’d prefer rolls rather than a croissant for breakfast. The pack contains 4.
If wholemeal or fibre content is important to you, check the ingredients and nutritional information on the packaging. Also check the current allergen information there.
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This 550 g multigrain bread is an alternative if you’d rather plan a bread-based breakfast at home than take a croissant with you.
Allow time for defrosting, baking and cooling. Check the baking time on the current packaging, and read the nutritional and allergen information there too.
No, you can’t tell that from the name ‘multiseed’. Check whether wholemeal flour is listed in the ingredients and compare the fibre per 100 g on the packaging. The Netherlands Nutrition Centre gives an average of 1.1 g of fibre for a standard croissant weighing 45 g; don’t use this as the nutritional value of a specific multiseed version.
Ask for allergen information about the croissant on display before buying it. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for a pre-packed product should be on the label; check the current packaging.
No, don’t assume a croissant contains iodine just because it’s a croissant. Check the ingredient information for the specific product or ask the seller which type of salt has been used.
Check the packaging in store. Lidl directs customers to the packaging for ingredients, allergens and nutritional values of its food products; check it before buying if this information will affect your choice.
