If you mainly want a croissant for weekend breakfast, compare plain and multiseed versions by their ingredients and fibre per 100 g. If an explicitly wholemeal product is your main reason for choosing, opt for a bread roll labelled wholemeal alongside the croissant or instead of it. Seeds don’t automatically make a croissant wholemeal. Also compare portion sizes, as croissants vary in weight per item.
You’re looking for a clear difference in fibre for breakfast, or a product explicitly labelled wholemeal. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour; a dark colour or seeds alone don’t tell you that.
You want to serve croissants and are comparing a plain version with a multiseed one. Look beyond fibre to the ingredients, other nutritional values and weight per item.
You want to serve croissants at a particular time. The preparation and storage instructions will help you plan; also check the portion size and allergen information for the version you choose.
First decide whether you want a croissant, or whether an explicitly wholemeal bread roll would also suit you. Then compare croissants on a like-for-like basis: per 100 g for nutritional values, and per item for what you’ll actually serve.
A good choice when: You want a croissant with seeds and would like to compare its fibre content with a plain version.
Consider: ‘Multiseed’ doesn’t mean wholemeal. Albert Heijn lists wheat flour as the first ingredient in its multiseed croissant.
A good choice when: The croissant itself is what you’re after, and you can serve a wholemeal product separately.
Consider: A plain croissant doesn’t replace a separate wholemeal product.
A good choice when: A grain product labelled wholemeal matters more to you than the shape of a croissant.
Consider: You’re choosing bread rather than the flaky layers of a croissant. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour.
| What to consider | What to check before buying | Who is this most important to? |
|---|---|---|
| Wholemeal and fibre | Look for an explicit wholemeal label if that’s a requirement; compare fibre per 100 g and read the ingredients list. | If fibre or a wholemeal product is my priority, I don’t want to rely on seeds alone. Around 36% of consumers give this need top priority. |
| The croissant experience | Decide whether you want a plain or multiseed croissant, and whether a wholemeal item could also be served separately. | I mainly want a croissant on the table and don’t need my wholemeal choice to be in the same product. For around 29% of consumers, this is their main preference. |
| Preparation and storage | Check whether your chosen croissant is fresh, ready to bake or frozen, and follow the instructions on the packaging. | If I want to serve them warm, the preparation needs to fit my breakfast plans. An estimated 21% of consumers prioritise this. |
| Packaging and choice of shop | Check the number of items, their weight and availability at the shop where you’re buying. | I want to be able to choose enough for the breakfast table at my shop. This matters most to around 14% of consumers. |
A croissant can contain seeds and bran without being explicitly labelled wholemeal. Wheat flour is listed as the first ingredient in Albert Heijn’s multiseed croissant.
If an explicit wholemeal label is a requirement for you, look for one and also read the ingredients list and nutritional information.
Albert Heijn’s multiseed croissant weighs 80 g per item, while the standard croissant in the comparison weighs 45 g. So comparing the values per item doesn’t give you a like-for-like comparison.
Start with the nutritional values per 100 g, then consider what they mean for the portion you’ll serve.
Whether a croissant is baked at home doesn’t tell you if it’s wholemeal. The product format is mainly relevant to preparation and storage.
Read the preparation and storage instructions separately from the ingredients list and nutritional information.
Allergen information is important before buying loose bakery products too. The Netherlands Food and Consumer Product Safety Authority says consumers must be able to obtain this information.
For packaged croissants, read the label. For loose croissants, ask for the allergen information for that specific product.
The product information makes it possible to compare a plain croissant directly with a multiseed croissant.
A place to browse croissants alongside a separate wholemeal bread category.
A useful option if you want to choose an individual butter croissant in store.
For comparing a croissant from the in-store bakery with a separate wholemeal roll.
For choosing between butter croissants to bake at home and separate wholemeal bread products.
For comparing different types of croissant with bread alternatives.
These products suit two weekend breakfast choices: serving a croissant, or choosing bread when you don’t need the croissant shape. Check the packaging of your chosen product if wholemeal status, fibre, allergens or preparation are important to you.
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A bread option if you don’t necessarily want a croissant for weekend breakfast. The product name indicates two loaves of 550 g; check the current packaging for the ingredients and nutritional information.
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A pack of four croissants for anyone who wants to serve croissants. Check the packaging for ingredients, nutritional values and preparation instructions if these matter to your choice.
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An option if you want to serve butter croissants and choose a wholemeal item separately if you wish. According to the product name, the pack contains four items with a total weight of 180 g; read the label for the rest of the product information.
No. Seeds or bran alone don’t mean a product is labelled wholemeal. Wheat flour is the first ingredient in Albert Heijn’s multiseed croissant; if an explicit wholemeal label is essential to you, look for one.
First compare the values per 100 g, then consider your portion. Albert Heijn lists its multiseed croissant in the comparison as 80 g per item and its standard croissant as 45 g per item.
Follow the instructions on the specific packaging. For its standard croissants in the comparison, Albert Heijn recommends baking for 3–5 minutes in a preheated oven at 200 °C and says that this version isn’t suitable for freezing at home.
Ask for the allergen information for the specific product before buying; for packaged croissants, read the label. The Netherlands Food and Consumer Product Safety Authority distinguishes between these situations when explaining how allergen information is provided.
Don’t assume this is the case for every croissant. Albert Heijn’s standard and multiseed croissants in the comparison list iodised salt in their ingredients; check the current ingredients list for the product you choose.
